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Chain Drugstore Daily Saturday, August 25, 2018 4 2 Wally's Natural and Ear Care Innovation By Dan Fox, General Manager, Wally's Natural Finally, there's innovation in the ear care industry that is stimulating a response in consumers nationwide. The average per- son usually only goes to the ear care aisle to fix a problem like an ear ache, but now the ear care industry is providing more items and opportunities to shop in the ear aisle. Not only are new ear products being created, giving customers more options to choose from, but now with the new FDA regulation, hearing aids will be sold over the counter which will bring a consistent crowd to the ear aisle like never before. The ear care aisle will soon be a destination rather than a one-stop- shop. We have an ear care product that sparks the curiosity of people around the country. Wally's Natural Ear Candles are a wonderful holistic relaxation device that is used to melt away stress and daily frustrations. Our Ear Candles come with a worry free, no drip filter and an easy to light edge so you can fully immerse your- self in this relaxing experience. Wally's Natural Ear Candles are offered for sale in multiple locations by a major national retailer and have had a massive 170 percent sales increase in the last year. Wally's Natural has been making Ear Candles for over 35 years and is now a top five ear care product. Wally's Natural intro- duces its newest product, Kids Ear Scrub, which is an advanced ear cleaning creation that benefits the whole family. Kids Ear Scrub is the new and safe way for kids to clean their own ears. The soft sponge is designed to not enter too far into the ear, while Wally's Natural powerful yet gentle ear wash formula breaks down dirt and oils naturally. Clean the wax and oils in ears without the fear of harming the ear drum. We will be highlighting these products at this year's NACDS show, and we invite you to visit our booth # 3620, as we will be doing ear candling demonstra- tions throughout the show. Come see firsthand what the ear candling experi- ence looks like and check out our other ear care products. Visit Wally's Natural at booth #3620. For more information, go to www.wallys natural.com or call 800.215.1566. Theraworx Relief from Avadim Life Sciences Theraworx Relief, indicated for symp- toms associated with restless legs syn- drome and nocturnal cramps and spasms, has made monumental and accretive impact to external pain in chain drug. The manufacturer of Theraworx Relief, Avadim Life Sciences, is the 13th fastest growing company in healthcare and in 2018 will treat more than 4 million patients in ICUs across the nation. Avadim's pipeline of innovations are indicated in infectious diseases and neu- romuscular disorders. Chris Sposato, Vice President of Consumer Health, said, "Theraworx Relief is the first of a pipeline of innovations that we will launch in chain drug. Theraworx Relief fills a significant gap in care for the 50 million-plus sufferers who have the diagnosis of chronic cramp and spasms and restless legs syndrome. Its mechanism of action is unlike anything available in the marketplace and has proven to be an incre- mental addition to external pain." Ralph Lombardo, Senior Vice President of Sales and Marketing, said, "The trajecto- ry of Theraworx Relief has mirrored an RX to OTC switch. Theraworx Relief will be sold in 40,000 doors by December 31, 2018 and its distribution has exceeded 70 ACV. Our goal is to fill gaps in care and add accretive revenue for our trade partners. With increasing opioid regulation, the market needs non-centrally acting innovation like Theraworx Relief." Rich Swanson, Principal of The Swanson Group, said, "We began a strategic working relationship with Avadim in August of 2017. It is exciting to work with an evi- dence-based organization that is coming to market with a robust clinical program to support its pipeline. We envision multiple launches in the next 18 months. Avadim is truly dedicated to drive consumer solutions and sales for retailers and has proven to be an agile and entrepreneurial partner." For more information, visit booth #1838 or contact Rich Swanson at rswanson@tsg-us.net. New Enviroscent Auto Air Fresheners Enviroscent ® is now selling fresh air in the form of new, solvent-free auto air fresheners. These revolutionary auto fresheners provide pure, long-lasting fra- grance without the use of harmful chem- icals, offering shoppers an alternative to chemical-laden auto fresheners on the market today. "The current auto air freshener mar- ket is fraught with chemicals and artifi- cial scents. In fact, most auto fresheners on the market contain 50 percent or more solvent," said Enviroscent Marketing Director Litisha Fye. Unlike traditional auto fresheners, Enviroscent uses a patented technology that diffuses the purest fragrance oils slowly over time without the use of solvents, diluents or other chemical fillers. The result is fra- grances that are more intense, smell bet- ter and last longer. Made with all-natural, biodegrad- able and sustainably managed paper infused with pure fragrance, only Enviroscent can deliver the most authen- tic, safe and pure fragrance experience in your car. Enviroscent offers two types of auto air freshener products – Enviroscent Auto Sticks™ and the Enviroscent Vent Clip™ – available in a variety of true-to- life fragrances. Refreshing and discreet, Enviroscent Auto Sticks deliver a strong, quality fragrance experience in a unique product form. These slim, fragranced sticks are easy to use and provide pure, solvent-free fragrance for up to 30 days per stick. Simply open the package and hang from your rear-view mirror to experience con- sistent, long-lasting fragrance while you drive. Use one stick for moderate fra- grance or hang additional sticks for a more intense fragrance experience. For a more vivid fragrance experi- ence, try new Enviroscent Auto Vent Clip with a no leak delivery system. Enviroscent Auto Vent Clip provides the same solvent-free fragrance experience as the Auto Sticks using a no leak, paper- based pad to fill your car with pure fra- grance. Simply attach the clip to any car air vent and immedi- ately enjoy pure, solvent-free fragrance while driving with peace of mind that your air and car are safe from chemicals. Each vent clip lasts 30 days. With Enviroscent Auto air freshen- ers, there are no fillers, no toxins and no solvents. All you get is long lasting pure fragrance. Available on www.envi- roscent.com and where auto air freshen- ers are sold. For more information, go to www .enviroscent.com. Unique Energy Drink Changes Expectations An interview with Chris Cook, Founder and Chief Executive Officer, Unique Energy Drink. CDD: Tell our readers about your com- pany. CC: Unique Energy Drink launched in May of 2015 after years of research and development. The inspiration for Unique Energy came from my own negative side effects through the consumption of ener- gy drinks. Out of frustration, I began researching energy drinks. I found that virtually all energy drinks are made with the same ingredients: guarana, taurine, niacin, yohimbe, ginseng and very high doses of vitamin B. I also found a similar physiological effect each of these ingre- dients cause, which can be very negative. The focus of my research was to find an active ingredient that was safe to con- sume. I came across Red Reishi mush- room, and when combined with caffeine, the energy curve is much smoother, gen- erating a sustainable good feel, without jitters, anxiety or a dramatic crash. Next was perfecting the flavor. I wanted a clean flavor without a lingering aftertaste. After 18 months of experi- menting with every flavor you can think of, we developed a fruit and berry blend that makes for an enjoyable experience. Imagine a world where an energy drink can be safe to consume and fantastically flavored. Sounds like a world with uni- corns and dragons, doesn't it? CDD: What is your company most proud of? CC: We created the worlds best energy drink. Our unique blend of Red Reishi mush- room, green tea and B- complex vitamins gives people sustainable ener- gy like none other. CDD: Are you launch- ing anything new? CC: We plan on adding a 12-ounce slim and may add an additional flavor. CDD: Who are your target customers? CC: We have a much broader target demographic than most within the energy drink market. Our target is 18-49 year olds with like values – commitment, health-conscious, hardworking strivers. Achievers who always push for the best! CDD: How do your products or services help your customers compete in their marketplace? CC: Unique is the only truly differentiated prod- uct within the energy market. It is a standalone within the energy mar- ket. We've spared no expense on ingredients, flavor or packag- ing in order to attract consumers from first glance to the finish of a can. We're not only taking market share, but adding to it through people who steered away from energy drinks because they believe they're bad for them. It's an amazing phenomenon! For more information, go to www.uniqueenergy.com or call 818.280.6327.