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Chain Drugstore Daily Saturday, August 25, 2018 8 Aurobindo's Broad Line of GRx Products: Breaking Ground with New Product Launches Aurobindo is committed to the needs of its diverse patient population. To support those needs, Aurobindo leverages its strong scientific principles and regulato- ry expertise to continually bring new products to the marketplace. Aurobindo's extensive product portfolio is now com- prised of over 150 product families. As one of the most extensive in the generic pharmaceutical industry, Aurobindo's products span therapeutic categories. Aurobindo is excited for its recent launches that represent new delivery forms, new therapeutic categories and new treatment indications within its existing portfolio. The launch of Moxifloxacin Ophthalmic solution represents a new delivery system within the core strength of anti-infective medicines. As of May, Aurobindo has launched Moxifloxacin Ophthalmic solution 0.5%. This formula- tion is an AB-rated generic equivalent to the reference listed drug Vigamox ® 0.5%. With an estimated market size of $124.9M (IQVA National Sales Perspectives: Retail and Non-Retail MAT April 2018), this product is used as a topical ophthalmic fluoroquinolone anti-infective. Mili™ and Tri-Mili™ line of oral contraceptives is the company's break- through into this mar- ket. Within the vast oral contraceptive space, Aurobindo has some 23 products approved and/or in the pipeline. Specifically, it has launched Mili and Tri- Mili (Norgestimate and Ethinyl Estradiol) line of oral contracep- tive tablets. These products are AB-rated generic equivalents of Ortho Cyclen ® and Ortho Tri-Cyclen ® respectively. The company is very excited to enter this space to provide greater options and value to women within this diverse patient demographic. To learn more about these products, visit the new Women's Health Page on the company website: www.aurobindousa.com/ womens-health. A u r o b i n d o ' s launch of Sildenafil Citrate tablets has added to its already large portfolio of car- diovascular products. This addition is unique, however, in that it's indicated specifically for the treatment of erectile dysfunction. Sildenafil Citrate tablets 15 mg, 50 mg and 100 mg are an AB rated equivalent to VIAGRA ® and has an esti- mated market size of $1.4B (IQVA National Sales Perspectives: Retail and Non-Retail MAT April 2018). Visit Aurobindo at booth #3130. For more information, contact your account manager, visit www.aurobindousa.com or call 866.850.2876. McKeon Products – Quality Wellness Solutions for Taking Care of Yourself Our world isn't getting any quieter, and the consumer demand for effective and comfortable ways to reduce noise is growing. About 20 percent of Americans report some degree of hearing loss, and a significant amount of that is thought to be preventable. Protecting the ears is key to maintaining healthy hearing throughout one's lifetime. Using earplugs is a sim- ple, convenient and effective way to buffer loud and abusive noises. Mack's is the No. 1 doctor recommended earplug brand to prevent hearing loss. Nielsen ear plug and filter data shows that shoppers strongly prefer the Mack's brand and the quality it delivers over any other brand. The past 52 weeks of sales show Mack's earplugs drove the highest volume of any brand or private label, and continues to significantly out- perform private label and other branded solutions. Mack's star product, it's Snore Blockers ear plugs, delivered a 35 per- cent-unit increase through the register, while most other branded and private label alternatives experienced declines. This is a clear indication that Mack's ear plugs should be a part of every retailer's ear care set. Ann Springhetti, Vice President of Marketing, said, "When selecting noise reduction solutions, consumers value comfort as much as effectiveness. The most common request is for help with sleeping, and especially dealing with a snorer. We have even had people tell us that 'Mack's saved my marriage.' Consumers continue to be split over pref- erences for foam (inside the ear) or sili- cone (over the ear) products, so it is important to offer both solutions." For 56 years, McKeon Products, the owner of the Mack's brand, has focused on creating the best solutions for ear pro- tection. It makes more than 90 ear plug solutions, with varying degrees of sound suppression, size and color. Specialized focuses are on sleeping, swimming (waterproof), playing music, hunting/gun ranges and traveling. Mack's FlightGuard earplugs are specially designed to relieve airplane pressure; they are gently flanged with a ceramic filter to provide the most comfortable and effective relief for airplane pressure available on the market. Plus, they are reusable. Mack's Maximum Protection earplugs offer a 33dB (decibel) noise reduction rating, the high- est available on the market. Over the years, McKeon has expanded into creating a range of addi- tional wellness products with self-care solutions. Mack's Audibles is a per- sonal sound amplification product (PSAP) that conveniently boosts sound to hear speech and audio more clearly. It will enhance hearing by up to 40dB, and has a sleek appearance. McKeon's LunaGuard brand provides super-com- fortable, super-thin protection for con- sumers who clench or grind teeth at night (bruxism). McKeon is actively engaged in cre- ating additional innovations for its upcoming pipeline. You can see the cur- rent full range of products on www.macksearplugs.com. For more information, visit booth #4143. Two Old Goats Ease Pain Naturally with Essential Oils, Goat's Milk Two Old Goats, LLC (TOG) located in Haltom City, Texas was founded 10 years ago. The company manufactures and dis- tributes herbal-sourced essential oil lotion, balm, soap, body wash and bath salts. Essential oils contain ingredients identical to those used in pain relief for- mulas. TOG's products are produced with the natural ingredients that provide the same relief available as over the counter products and other non-prescrip- tion analgesics. The company has a rat- ing of 4.6-4.7 and more than 100 pages of Amazon-verified customer reviews. It all began with Karen Pharr, a pro- fessional quilter, who suffered from dry, chapped and tired hands. After trying several lotions which contained worrisome ingredients or per- fumes which further irritated her skin, she created Two Old Goats lotion. Using a highly effective formula that included a surprise ingredient – goat's milk – along with six pure, natural, therapeutic-grade essential oils: lavender, chamomile, eucalyptus, rose- mary, peppermint and birch bark, Pharr at last found relief. Pharr's friends, family, neighbors and fellow quilters loved her new lotion both for its silky texture and for its easing of tired, sore muscles. Pharr sold the business to friends Richard and Karen Snyder in 2008. Since then, the Snyders have established a national distri- bution network for the products all while maintaining the high quality and effective- ness of the original lotion. Current Chief Executive Officer/Chief Operating Officer and Owner, Karen Snyder, noted that this year at the show she wanted to expand their cus- tomer base and extend the availability of TOG's healthy and helpful products. She added that the company was launching bath salts, and tar- geting individuals with joint or muscular overuse condi- tions. TOG's demographic is often the older, 50-plus, blue-collar workers, but all ages will benefit from these products. For more information, stop by booth #940, go to www.twooldgoats.com or call 866.324.3787. 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KickBack recognizes that to succeed in today's competitive retail envi- ronment, business must be armed with accurate, reliable and intelligent data. Working with retail operators of all sizes and across all retail channels, KickBack provides powerful business intelligence that is guaranteed to help you grow your business. KickBack is committed to growth through service to its partner companies. As a company, KickBack has high expectations and works as a team. That mindset, along with its world-class exe- cution, has allowed KickBack to develop and implement innovative products and grow into the profitable business it is today. As it continues help- ing its partners grow ROI and build loyal customers, KickBack stays true to its business model to "make good customers better." KickBack is truly a turnkey man- agement and administration company specializing in loyalty marketing, data management and promotions, along with program implementation, design and continuous operations support.