Issue link: http://osercommunicationsgroup.uberflip.com/i/1013201
Chain Drugstore Daily 2 7 Saturday, August 25, 2018 Naterra International Expands and Extends Baby Magic and Tree Hut Products Located in Coppell, Texas, Naterra International, Inc., is a leading U.S. man- ufacturer and marketer of beauty, baby care and personal care products. Naterra works alongside its sister manufacturing company to produce several nationally recognized retail brands. Through the years, Naterra has earned a reputation as being a responsive resource to some of the most influential names in the skin care and beauty indus- try. Since 1994, the company has been producing exceptional and generationally known beauty and skin care products that emphasize the true beauty of life. Ron Isom, President of the company, says Naterra is driven to provide quality formulas within its brands at an afford- able price. The company has come to the show to gain more attention among retailers and to expand brand awareness. Two brands that the company manu- factures and markets, Baby Magic and Tree Hut, are launching new versions or expansions of previous prod- ucts this year. Baby Magic has redesigned and reformu- lated its 65-year-old products and is introducing two new segments to the brand: wipes and treatments. Tree Hut is expanding into hair care and extending its offering of skin care prod- ucts, including specialty products direct from Korea. The majority of Baby Magic cus- tomers are moms who know the brand down through their family generations. Baby Magic products reach a broad eth- nicity mix and appeal to all income levels. Tree Hut seeks busy, confident, hard- working women who want quality products at an affordable price. Both brands provide quality for- mulas with "good-for-you" ingredients, all at a competitive retail price. For more information, stop by booth #2943, go to www.naterra.com or call 972.616.6100 or 800.433.6392. Optimizing Direct Mail Communications with PDQ PDQ Communications, a respected leader in the direct mail market, turns its pharmaceutical partners' marketing chal- lenges into opportunities. Through its 100 percent custom mail programs, PDQ reaches all healthcare providers in any practice setting. PDQ will customize mail programs to complement client sales and marketing efforts. "Our customer satisfaction rates are the highest I have seen during my 30 years in this industry," said PDQ Chief Operating Officer, Joanne Andre. Simple to sophisticated, PDQ offers an array of custom mail programs depending on the client's goals, objec- tives and budgets. From small, targeted, local, single-wave mailings to elaborate, national, multi-wave campaigns and everything in between, PDQ takes your direct mail program and makes the process turnkey. Whatever your needs – new product launches, line extensions, managed care announcements, copay assistance pro- grams, new indications or FDA-mandat- ed mailings – PDQ can reach your target audiences in a timely, cost-efficient man- ner. PDQ works with client sup- plied lists or can provide lists based on your needs, by specialty or sub-specialty, disease state, geographic location or pre- scribing deciles. Mailings deploy in cus- tom envelopes or vehicles designed to accommodate your mail piece. Additionally, PDQ's in-house production managers are experts in finding efficien- cies to streamline costs and timelines. When asked what separates them from the competition, PDQ Chief Executive Officer Mary Jane Garvey replied, "We differentiate ourselves with our superior customer service and atten- tion to detail. Every client works with a dedicated PDQ account manager and production manager. I've worked for a num- ber of similar compa- nies and am proud to say that PDQ is the best at direct mail for the healthcare industry." Whether your needs demand FDA- mandated mailings in a letter size enve- lope or you are launching a new product, showcasing your message with jazzy art- work in a custom clear envelope, no direct mail job is too big or too small for PDQ. Partner with PDQ Communications and let it turn your mar- keting challenges into opportunities. Visit PDQ Communications at booth #2301. For more information, call 866.485.4737. Bayshore Pharmaceuticals – Experienced and Professional Project Management Since its inception in 2011, Bayshore (Short Hills, New Jersey) has focused on its Project Management capabilities and its ability to effectively and competitive- ly bring its products from concept to commercialization. Bayshore's manage- ment team has close to 75 years of collec- tive experience in the U.S. generic drug industry, covering functional areas rang- ing from API/FDF Sales & Sourcing to Regulatory Compliance and Manufacturing. Its extensive global net- work of business associates and partners includes a local Bayshore office in Hyderabad, India, a global hub of the pharmaceutical industry. Bayshore's product portfolio (which includes both Bayshore owned ANDAs as well as third party, partner-owned ANDAs) is comprised of off-patent generic drugs and targets those products wherein an API challenge exists. It is an expert in the field of API sourcing and procurement and considers API the key component in the generic drug supply chain. With its background in this area, Bayshore continually monitors the API landscape and can anticipate potential issues long before they become reality. This knowledge sets Bayshore apart from many other sales and marketing organizations and allows it to assist cus- tomers in preparing for any potential market disruption. Additionally, it under- stands the need to be responsible part- ners, which occasionally means having to forego near term business opportunities for long term sustainability. Bayshore is especially proud to be the exclusive sales and marketing partner of Beximco Pharmaceuticals, the first FDA-approved pharmaceutical manufac- turing company in Bangladesh. Under Bayshore's label, the commercialized products include Carvedilol, Sotalol, Methocarbamol and Metformin ER. B a y s h o r e ' s commitment to transparency, relia- bility, compliance and competitiveness remains the key to its success. Building trust and confidence with both its fin- ished dose customers and manufacturing partners is the company's first priority. Its goal is to exceed expectations and continue to grow its product portfolio for the benefit of its customers, and ultimate- ly, the consumers of its prescription drugs. For more information, visit booth #4100, go to www.bayshoreus.com or contact Mark Moshier at 973.315.1819. Blood Pressure Technology Trusted in the Doctor's Office Now Available for Purchase at Kinney Drugs Hill-Rom, Inc., announces its Welch Allyn Home ® portfolio is now available at all Kinney Drugs ® locations in New York and Vermont. This new relationship brings the Welch Allyn Home Blood Pressure Monitors and Welch Allyn Home Digital Weight Scale direct to the consumer. The Welch Allyn Home port- folio is designed to bring the clinical- grade technology that doctors know and trust from Welch Allyn in the office, to the home. The Welch Allyn Home portfolio includes three devices: a digital scale and two blood pressure monitors. Easy to operate with simple, one-touch activation for fast results, each device connects to the Welch Allyn Home smartphone app. The free app allows patients to measure blood pressure and weight, record and track measurements, and share results with both healthcare providers and loved ones. In a recent survey of physicians, 95 percent of participating doctors indicated they would recommend a Welch Allyn blood pressure device over a comparably priced home blood pressure device. "We are very pleased to bring this important blood pressure measurement option directly to consumers through our new commercial relationship with Kinney Drugs," said Alton Shader, President of Hill-Rom's Front Line Care business, which includes Welch Allyn. Recent changes in American Heart Association and American College of Cardiology hypertension guidelines suggest that a diagnosis of high blood pressure – at 130/80mm Hg rather than the previ- ous standard of 140/90mm Hg – should be treated early with lifestyle changes, and in some patients, with medication. These guidelines underscore the added importance for patients to take multiple BP readings daily, including at home. According to Dr. Shannon Miller, PharmD, Director, Patient Outcomes & Pharmacy Technology Optimization, Kinney Drugs, "Forty-six percent of patients in the United States do not cur- rently have their blood pressure under control, and multiple readings can pro- vide a pattern to prescribers, as opposed to one or two readings every year in a doctor's office. Clinician-connect- ed remote patient monitor- ing has been proven to help get patients to their target blood pressure, which is why we are proud to work with Hill-Rom on this new initiative." Kinney Drugs is the first brick and mortar retailer in the U.S. to offer Welch Allyn Home products to consumers. Along with the Welch Allyn Home products featured in every phar- macy, Welch Allyn has also developed educational literature that provides infor- mation about hypertension, the impor- tance of home blood pressure monitoring and best practices on taking a blood pres- sure reading. For more information, visit booth #1053 or go to www.welchallynhome.com.