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Consumer Electronics Daily News Tuesday, January 9, 2018 4 8 Lion Universe a Game Changer in Mobile Technology Lion Universe, the company recently rec- ognized as a game-changer in mobile technology at the 2017 MWC in San Francisco, the provider of the latest in groundbreaking technological advances on telecommunication devices and the world's first premium-full HD 3D mobile phone with no 3D glasses needed, is also a phone with a cause. Lion Universe's mission is to use technology to help erad- icate unemployment and homelessness. The Lion Team's focus is on chang- ing the way people communicate by providing premium quality products that are affordable, without compromising quality, while simultaneously making a difference in the lives of everyday Americans. The company has partnered with various non-profit organizations, such as Fathers & Mothers Who Care (www.fmwc.org) and Homeless Heroes House (www.h3heroes.org), whose focus is on the eradication of homelessness, and the creation of jobs with a living wage. Lion Universe has earmarked seven percent of all retail sales to combat these issues. "When I see homeless people, I always have a strong desire to do some- thing to help. I always think, if they just had a phone, there has to be someone they could call for help to change their life," says Chief Executive Officer Linda Duston-Kelly. "It always affects me personally when homeless people are treated like part of the landscape. Instead of being looked at as a person, they are looked at as a tree, or trash, or some- thing that people just walk by without notic- ing." In addition to its focus on humanitarian- ism, Lion Universe is cre- ating jobs by partnering with distributors with a strong desire to be a part of a company that is a game- changer in mobile technology. Featured Product: The Lion 1918 The Lion 1918 gives users the unheard of ability to experience full 3D on the go, without the need for 3D glasses. Truly groundbreaking, the Lion 1918 allows mobile users to enjoy large, clear, sharp 3D content, perfect for gaming, live streaming, watching videos and movie content. Lion 1918 is customizable and runs on Android 7, does 600mhz and has a 5.7-inch screen with front 8.0 megapixel and 13.0 rear Sony cameras. With 36 hours talk time, HD display screen and FHD 1920 1080-pixel resolution, the Lion 1918 3D phone offers an unrivaled user experience. The Bolton Effect is one of the first unique 3-in-1 products brought to the market to include an MP3 player, pedometer and sound recorder, as well as being waterproof. No other company can match what the Lion Universe Technology can do! Catch Lion Universe at the Mobile World trade shows in Las Vegas, Barcelona, Shanghai and Los Angeles in 2018. For more information, go to www .lionuniverse.com or call 562.299.5259. Sennheiser Presents AMBEO 3D Audio Technology Early in 2016, Sennheiser unveiled a strategic focus on 3D immersive audio, a groundbreaking holistic solution called AMBEO that promises the ultimate in audio capture and reproduction. "3D audio is the new frontier of excellence, set to transform the listening experience for users across a broad range of applications, from virtual reality gam- ing to audio recording and broadcasting," said Sennheiser's co-Chief Executive Officers Daniel Sennheiser and Dr. Andreas Sennheiser. "We have been active in this area for some time with 9.1 mixing and recording and the audio design for high-profile exhibitions. We are now increasing our efforts consider- ably to introduce this amazing sound quality into new products and applica- tions, enabling users to experience and shape the future of audio." Taking Installations to the Next Level Sennheiser has been making original 9.1 recordings since 2010 and has promoted these activities at audio gatherings, work- shops and tradeshows around the globe. The company has since used its AMBEO trademark as an umbrella for its immer- sive audio products and activities. In the course of this work, a tonmeister-quality AMBEO upmix algorithm – previewed at last year's CES – was also developed to turn legacy stereo material into stun- ning 9.1 music. High-profile museum installations have featured Sennheiser's work with the 3D audio format, including the Victoria and Albert Museum (V&A) in London – the world's leading museum of art, design and performance. The V&A's internationally successful "David Bowie is" exhibition, which saw 1.7 million visitors on the global tour as of August 2017, and the "You Say You Want a Revolution? Records and Rebels 1966 – 1970" touring exhi- bition both used AMBEO sound instal- lations that fully envelop visitors in sound and music, establishing a com- pletely new type of museum experi- ence. AMBEO 3D Audio was also used for "The Pink Floyd Exhibition: Their Mortal Remains." The exhibition features an AMBEO installation in a dedicated Performance Zone, where a unique 17- channel remix of "Comfortably Numb" is played back over a total of 25 loud- speakers. 3D Products Sennheiser's first AMBEO consumer product is the recently announced AMBEO SMART HEADSET, a com- pact earphone for immersive 3D audio recording that lets consumers capture and listen to binaural audio recordings on their smartphones with unprecedent- ed simplicity. Binaural audio delivers an immersive 3D experience, placing the listener inside the soundscape and replicating the direction of sounds and spatial characteristics of a given envi- ronment. The AMBEO VR Mic provides high-quality 3D audio that elimi- nates the bound- aries between play- back and reality. The compact hand- held Ambisonics microphone comes with everything needed for creating professional virtual- reality sound. AMBEO Music Blueprints AMBEO Music Blueprints is a dedi- cated website that explores how to record, mix and deliver live music as an immersive 3D audio experience. At w w w. s e n n h e i s e r. c o m / a m b e o - b l u e - prints, three Blueprints – AMBEO for Loudspeakers, AMBEO for Binaural and AMBEO for Virtual Reality – pro- vide straightforward information on recording set-ups and microphone positioning, mixing with additional spot microphones, and delivery and playback for a 3D listening experience. For more information, visit www.sennheiser.com or stop by booth #20606. Genovation Cars Announces Prefix and Stafl Partnerships Genovation Cars Inc., maker of the world's fastest street-legal electric super- car, announces two key strategic partner- ships in powertrain and product develop- ment. Prefix Corporation, a Michigan- based design and engineering company, will lead vehicle engineering, integra- tion, prototyping and vehicle produc- tion planning. Stafl Systems, a California-based company with a repu- tation for solving the most difficult challenges in the modern era of electric and hybrid-electric vehicles, will focus on electrical systems, battery-pack integration, powertrain refinement and performance. "We're thrilled to have begun the next evolution of the GXE with these two world-class partners," said Andrew Saul, Chief Executive Officer of Genovation Cars, Inc. "We're a driven team that is focused on offering the highest perform- ing street-legal electric car in the world." "We love bringing designs and ideas to life!" explained Prefix Director of Sales and Marketing, Jhan Dolphin. "Having an opportunity to be part of the GXE, and working with Genovation Cars, is a perfect example of our commit- ment to the future of innovation in our industry." Prototypes of the GXE are now under development at Prefix's headquar- ters, located in Rochester Hills, Michigan. "The GXE is first and foremost about performance and reliability. We are using the latest powertrain and battery technology to refine what an electric vehicle can and should be," said Erik Stafl, President of Stafl Systems. About Genovation Cars Genovation's long-term goal is to be a premier provider of high-perfor- mance sustainable automo- biles. Genovation is com- mitted to advancing the state of the art in EV technology with the knowledge that per- formance EVs will acceler- ate the delivery of sustainable products for future generations. The Genovation GXE Corvette all-electric super car has broken several significant world records on multiple occasions while reimagining an American icon. Genovation is raising the bar in energy storage, propulsion, composite and suspension technologies. Learn more at www.genovationcars.com. About Prefix Corporation Michigan-based Prefix Corporation began in 1979 developing innovative design and engineering solutions for the automotive industry. Specialty services include complete concept vehicle builds, custom low-volume vehicle projects and vehicle models, luxury interiors, innovative lighting designs, precision machining, world-class paint and finishing, engine design, research and devel- opment, software engineer- ing, aviation, amusement, motion-picture and other industries. Find out more at www .prefix.com/index. About Stafl Systems Stafl Systems solves the most difficult challenges of the modern era of electric and hybrid-electric vehicles. It works with clients to develop the best systems for their applications, using its existing products or creating new ones that further push the boundaries of technology. Find out more at www.staflsystems.com. For more information, visit www .genovationcars.com, call 301.279.0229 or stop by booth #3938.