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AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH CES Kimberly Oser Publisher Jules Denton-Card Senior Associate Publisher Lorrie Baumann Editorial Director JoEllen Lowry • Jeanie Catron • Karrie Welborn Associate Editors Yasmine Brown Art Director Jonathan Schieffer Graphic Designer Caitlyn McGrath • Sarah Glenn Customer Service Managers Jay Watson • Hannah Stefanovich Margaret Oser • Jaime Green Show Logistics & Distribution Marcos Morhaim Senior Account Manager Adrian Chacon • Juan Gonzalez • Andrea Hartnett Danny Ranney • Bo Robinson Michael Santamarina • Anthony Socci Account Managers Tara Neal Director of Operations Enrico Cecchi European Sales Consumer Electronics Daily News is published by Oser Communications Group ©2018 All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy www.osercommunicationsgroup.com Lee M. Oser Founder Consumer Electronics Daily News Tuesday, January 9, 2018 4 Transforming Retail: Why 5G Will Be Essential By Pam Mallette, Head of Customer Engagement Marketing for North America at Ericsson With the phenomenal change in con- sumer purchasing behavior brought about by advances in e-commerce, the retail industry is harnessing technology to enhance the customer journey and strengthen the customer relationship at every touch point as well as to optimize supply chain management, logistics and operations to cut operating costs. Ericsson's recently published 5G Business Potential report studied current trends in retail and found dramatic, far- ranging change coming. New technologies such as machine learning, artificial intelligence, social commerce, connected devices, augment- ed and virtual reality (AR/VR), and geo- location are enabling retailers to provide previously unheard-of customer care that seamlessly blends in-store and mobile shopping. My shopping experience will start when I wake up, with a text from my favorite store letting me know that an item on my wish list just came in. Over coffee, I "try on" the dress virtual- ly using the store's AR app on my phone. Between client meetings, I walk past the store. A reminder from the store pops up on my phone, with a customized discount offer. Who can pass up a deal? So, I make the "one click" purchase. Meanwhile, a salesperson is notified and prepares my purchase for pickup. To check out, I simply collect my package at the checkout area and the automated scanner records the purchase and charges my account. I'm out of the store and back Collaborating to Advance Concussion Safety As a global leader in the electronic com- ponents, sensors, wireless connectivity modules and power technologies space, Murata is committed to developing inno- vative solutions that help contribute to the quality of consumers' everyday lives and the advancement of society overall. With that as background, last year Murata began teaming with the Cleveland Clinic's Global Cardiovascular Innovations Center. Through this collaboration, an introduc- tion was made to a Minneapolis-based start-up that is taking on one of today's most pressing sports related injury issues – concussions. The company is Prevent Biometrics, and it has developed the Impact Monitor (IM) Mouthguard. This solution encom- passes a unique, real-time head impact monitoring technology. This product deliv- ers an immediate benefit to players, their families and the future of helmeted and contact sports. It is derived from patented technology developed at Cleveland Clinic by top neurosurgeons and engineers and supported by grants from the National Institute of Health, the National Football League and others. H o w does the IM Mouthguard work? The mouthguard, which has embedded accelerometers, couples tightly to the upper arch of teeth, which are part of the skull. When there is an impact, algo- rithms calculate the force, impact loca- tion, direction and count. By pairing the IM Mouthguard with a proprietary mobile application, head impacts can be continuously reported and tracked chronologically. If any hit exceeds a dan- ger threshold, an alert is sent to coaches, Continued on Page 57 Continued on Page 57