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Consumer Electronics Daily News Tuesday, January 9, 2018 2 4 Blaupunkt's Almost 100 Years of Innovation Established in Germany in 1923, Blaupunkt has consistently provided affordable yet sleek upgrades for cus- tomers looking to transform their car stereo systems. The thought and care put into each product is evident, and this is true for two of the current stereo bundles Blaupunkt currently offers. Regardless of the differences in BPDCLM650PK and BPDDMEM440SPK, Blaupunkt can assure the same high quality, attention to detail and innovation for both. BPDCLM650PK – MP3 & FM Receiver with 4-Way 6.5" Speakers With an 18-station memory, an SD slot and a USB port, the Columbus 100 BT Stereo Receiver is your one-stop shop to play all your favorite radio stations and MP3s. Users can also make hands-free phone calls or stream music wirelessly from their smartphones with the Bluetooth ® capabilities. The sound experience is further elevated by the crystal-clear sound provided by the GTX650 6.5" 4-Way Coaxial Speakers. Its high-quality polypropylene woofer cone, the butyl rubber surround and mylar dome tweeter work together to cre- ate the ultimate sound experience. BPDDMEM440SPK – DVD Media Receiver with 4-Way 6.5" Speakers If you are a visual person, this bundle may be the one for you. The Memphis 440 BT DVD Stereo Receiver comes with a 6.2" touchscreen, so you can watch movies, play music and talk hands-free via Bluetooth wherev- er you go. This com- pact multimedia cen- ter has all the bells and whistles, so options to customize and expand your experience are endless – 40 radio presets, a microSD card slot, an aux port, DVD/CD/Divx/WMA/MP3 com- patibility and a remote control. It also comes with the GTX650 6.5" 4-Way Coaxial Speakers, ensuring quality sound you can feel in your car. The Blaupunkt Competence Center In- Car Entertainment is an official Brand Partner of the Blaupunkt Global Brand Community Licensing program. For more information/product specs, visit www.back-in-usa.com or www.blaupunkt.com. The Fitness Tracker for Your Ears, Oticon's HearingFitness App, Wins CES Award Oticon HearingFitness™, the first hear- ing aid app dedicated to hearing fitness, won a CES Innovation Award in the Software and Mobile Apps category. Just like an exercise tracker, HearingFitness monitors the wearer's "hearing fitness" – the impact of hearing on their overall health – and provides advice and encouragement that helps the wearer hear better and stay healthy. With hearing loss ranking as the third most common chronic health issue in the U.S., one affecting more than 48 million Americans, closer attention to hearing health can reduce the risk of other ailments, including dementia. The Oticon HearingFitness app is used in conjunction with Oticon Opn™ internet-connected hearing aids, and tracks hearing aid use, listening environ- ments and other behavior, collating the data with measurements of heart rate, sleep patterns and other health markers from other wearable devices to give hear- ing aid users advice and encouragement on ways to hear better, protect their hear- ing and stay healthy. "The HearingFitness app helps peo- ple with hearing loss understand how their behavior and hearing health habits can influence how effective their treat- ment is," said Don Schum, PhD, Vice President of Audiology at Oticon. "Hearing plays a huge role in people's overall health and well-being, and HearingFitness, paired with Opn, encour- ages routine use of hearing aids to improve hearing and the ability to engage in social settings." A growing body of evidence indi- cates the benefits of maintaining hearing health. Most recently, a July 2017 study on dementia prevention, interven- tion and care has concluded that, from midlife, hearing loss (and the social iso- lation it often causes) is the biggest risk factor in later development of dementia. HearingFitness depends on three elements: Oticon Opn hearing aids analyze sound environments, measure and track hearing aid use, and export recorded data to the Oticon HearingFitness app for further analysis. The Oticon HearingFitness app receives data from Oticon Opn hearing aids and analyzes current sound environ- ments, listening effort, total daily hearing aid use and historical usage data. Based on actual use and relevant user feedback, the app helps users optimize use of their hearing aids. Back-end analytics will evaluate anonymized user data for insights involv- ing general health, lifestyle and social dependencies to guide users toward healthier habits. "HearingFitness empowers users to learn about their hearing and take charge of their long-term health and well-being through their hearing habits," said Schum. "They gain a sense of belonging to a new generation that's on top of their hearing and health, instead of being defined by it. But most importantly, HearingFitness encourages users to wear their hearing aids more and helps generate data that will lead to better hearing care and, ultimately, better and more rewarding lives." About Oticon Oticon is one of the most innovative hearing device manufacturers with more than 110 years of experience putting the needs of people with hearing loss first. Oticon has spearheaded a number of technological breakthroughs, which have made a significant difference for people with hearing loss. Oticon's "brain first" audiological focus recog- nizes that speech understanding and comprehension are cognitive processes that happen in the brain. Oticon's inno- vative BrainHearing™ technology is helping to provide better hearing with less effort by giving the brain the clear- est, purest sound signals to decode.