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Kitchenware News & Housewares Review Show Daily Saturday, March 18, 2017 1 4 COOKS STANDARD & COOK N HOME CONTINUE BEST SELLER COOKWARE BRAND John Wei Shen of Neway International Housewares reveals what makes his com- pany unique. KNSD: Tell our readers a little about your company. What's your main line of business? JWS: We design and make high-quality cookware product. Cooks Standard™ is 'Top Rated' for six consecutive years. The cookware features a stay-cool han- dle. This handle design was awarded a patent in 2011. The cookware handle pro- vides a comfort grip and also stays cool during cooking use. Since introducing this line of cookware five years ago, it quickly become very popular in the mar- ketplace. Now, you see the cookware reviewed on top sites like Google, Amazon, Costco, Walmart, Sears, Home Depot and more, and reviewers are telling you how much they love this cookware. KNSD: What would you say makes your company unique? JWS: Top quality and great design, which sets a higher standard for cookware. KNSD: What was the most significant event or series of events affecting your company in the past year? JWS: IHA Chicago Housewares Show gives us an opportunity to welcome new customers. Our customer retention rate is 100 percent. We were limited in resources to service new dealers last year, but we hope we can soon overcome this limit. KNSD: Did your market- ing strategy in the past year provide you the over- all position you had pro- jected? JWS: Yes, business growth is unbelievably fast. KNSD: Describe your cur- rent marketing strategy. JWS: Offer the highest quality beyond the customer's expectation! KNSD: Are you introducing any new products this year? JWS: We are expanding our 'Cooks Standard' high-end line, adding more sizes and functional items to meet cus- tomer needs. KNSD: What distinguishes your prod- ucts from the competition? JWS: Quality, quality, quality. KNSD: What is the nature of your distri- bution? JWS: We welcome all channel distributors. KNSD: Tell our readers about your tradeshow objectives, plans, products, promotions, etc. JWS: There are many new products now available in 2017. We welcome distribu- tors as well as sales reps. For more information, email sales01 @newayusa.com, visit www.newayusa.com or stop by booth #S4810. WINE BOTTLE ELECTRIC CORKSCREW FROM FRANMARA Wine Bottle Rechargeable Electric Corkscrew is the latest corkscrew inno- vation from Franmara, which has been selling corkscrews for more than 45 years. This light but powerful electric corkscrew comes in the shape of a small wine bottle (10-1/4 inches high) with an elegant French wine label. An up/down switch makes operation easy – down to insert the spiral into the cork and extract the cork, and up to remove the cork from the spiral. A small window below the label shows the position of the cork. The set includes a compact electric adapter with small plug that inserts into the back of the corkscrew. The device can open 30 wine bottles with a single charge. A foil cutter is included. Packaged in beautiful four-color box with barcode and instructions, the elec- tric corkscrew is 10-1/4 inches high and 2-1/2 inches in diameter. Custom deco- rating is available. The suggested retail price is $44.99. For more information, call 800.423.5855, email info@franmara.com or go to www.franmara.com.