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Consumer Electronics Daily News 5 3 Sunday, January 8, 2017 EMAGIN ANNOUNCES NEW PRODUCTS FOR THE CONSUMER MARKET eMagin Corporation, a leader in the development, design and manufacture of Active Matrix OLED microdisplays for high resolution imaging products, announced the launch of two new prod- ucts: BlazeSpark⢠and BlazeTorchâ˘, innovative and affordable night vision products for the consumer marketplace. "eMagin is bringing military qual- ity, high resolution night vision to the mass market," said Andrew G. Sculley, President and Chief Executive Officer of eMagin. "Our products, BlazeSpark and BlazeTorch, were designed with the sports enthusiast in mind. With the superior night infrared technology and other features of the products, we expect them to be equally attractive to law enforcement, first responders, utili- ty companies and others who work at night. Importantly, we are launching these new products at disruptive price points compared to existing products on the market. As such, we believe eMagin has the capability to significantly expand the market for these applica- tions. We are also are excited to have been named a 2017 CES Innovation Award Honoree in the Digital Imaging product category for BlazeSpark. This prestigious award was presented at the CES Awards Banquet in New York City. Both products will be sold through our website, www.blazethenight.com, as well as through specialty partner chan- nels." The BlazeSpark product is a hand- held smartphone attachment that allows consumers to see clear, high-resolution images in the dark by inserting their smartphone into a revolutionary case that will display what the night vision sensor is seeing. A companion app allows users to record, chat and live stream content within the BlazeSpark network or to other social media sites and share their experience worldwide. The suggested retail price will be below $300. The BlazeTorch product is a wear- able device that utilize eMagin's advanced OLED microdisplay technolo- gy to provide hands-free operation dur- ing night-time activities with the capabil- ity to record and upload content. Video can be uploaded to www.blazethe night.com as well as shared with others on social media sites. The suggested retail price for the wearable headset will be below $1,000. "We have established the supply chain and built inventory for the initial launch. We anticipate ramping up pro- duction for expanded distribution during the first quarter of 2017. We expect a modest contribution to revenues in 2016 and look for a more meaningful contribu- tion in 2017 as volumes increase," con- tinued Sculley. "We believe that these products will form the basis of an important new rev- enue stream for the company outside of our traditional markets. We are excited by opportunities to further leverage our leading microdisplay technology to expand our consumer offerings beyond this initial product launch," concluded Sculley. About eMagin Corporation A leader in OLED microdisplay technol- ogy, OLED microdisplay manufacturing know-how and mobile display systems, eMagin manufactures high-resolution OLED microdisplays and integrates them with magnifying optics to deliver virtual images comparable to large-screen com- puter and television displays in portable, low-power, lightweight personal dis- plays. eMagin's microdisplays provide near-eye imagery in a variety of products from military, industrial, medical and consumer OEMs. For more information about eMagin, visit www.emagin.com. More information on eMagin's new consumer products, BlazeSpark and BlazeTorch, can be found at www.blazethenight.com. LEDDARTECH SHOWCASES LIDAR SOLUTIONS FOR MASS-MARKET AUTONOMOUS DRIVING DEPLOYMENTS LeddarTech, the leader in solid-state LiDAR for the automotive market, is showcasing three new 2D and 3D solid- state LiDAR solutions at CES 2017. Presented publicly for the first time, these systems demonstrate the scalability of Leddar technology and its ability to meet the high levels of performance, res- olution and cost-effectiveness required by Tier-1 and OEMs for mass-market autonomous driving applications. These LiDAR systems' production versions will offer resolutions of up to 512 x 64 on a field of view of 120 x 20 degrees, and detection ranges that exceed 200 m for pedestrians and over 300 m for vehicles. LeddarTech also announced that it has established the foundation of the Leddar Ecosystem, which is comprised of specialized component suppliers and partners with leading-edge expertise. This ecosystem, which contributes to the achievement of significant development milestones, includes companies such as Texas Instruments (TI) for microproces- sors, Hamamatsu, Excelitas, OSRAM and TriLumina for optical components, PolySync and Intempora for software development tools, and Global Sensing and AKKA Technologies for perception and navigation intelligence software. During CES, Leddar sensing solu- tions for automotive applications is also being showcased by various high-profile exhibitors, including Fiat Chrysler Automobiles (FCA), Magneti Marelli, OSRAM, FEV, TI, DLH Bowles and TriLumina. Additionally, automotive supplier Valeo will be demoing its Leddar-based solid-state LiDAR sensor at its booth on the Central Plaza. LeddarTech's latest advances in solid- state LiDAR technology, which deliver both high resolution and long range in a small, robust package, are foreseen as the cost-effective answer to expensive, bulky scanning LiDARs being used today in autonomous vehicle development pro- grams. These new solid-state solutions make LiDAR sensors available at vol- ume pricing below the $100 threshold, meeting cost levels, which will enable the successful commercial deployment of semi-autonomous and autonomous vehi- cles. According to Charles Boulanger, Chief Executive Officer of LeddarTech, "Leddar-based solutions bridge today's LiDAR technology gap and will take LiDAR mainstream, as our clients transi- tion from today's autonomous car proto- types to high-volume deployments. The 3D solid-state LiDAR solutions present- ed at CES reflect the unparalleled strengths of LeddarCore ICs and our compelling automotive development pro- grams currently under way, which stem from LeddarTech team's unique LiDAR expertise." About LeddarTech LeddarTech is the developer of Leddar, a proprietary LiDAR system solution that constitutes a cutting-edge approach in object detection and ranging. Developed over 10 years of R&D, Leddar is a unique combination of advanced light wave signal processing and software algorithms that enables the development of highly customizable and cost-effective sensing devices for multiple markets including automotive, drones, intelligent transport systems (ITS) and industrial automation. LeddarTech is a spin-off of Canada's leading optics and photonics institute, INO. electronic products such as digital clocks, thermo-hygrometers, weather stations and power management units. We launched the business in September of 2015. CEDN: What makes Baldr unique? SL: We are different in that we design and build every product we sell. We adapt to market demands vigorously with tight quality control and effective man- agement of resources. Our U.S.-based office and warehouses ensure speedy order delivery and timely customer sup- port. CEDN: What are you doing this year that's different from what you did last year? SL: Although 2016 was our first full year of business, we are seeing tremendous market potential and growth with our existing product lines even with very minimal marketing efforts. CEDN: What was the most significant event or series of events affecting your company over the past year? SL: We focused on consistently develop- ing new products to meet market demands. In addition to our top seller, the waterproof shower clock, new series like our waterproof Bluetooth speaker and LED radio clock are also being intro- duced during CES. We expect the new lines will significantly contribute to another successful year. CEDN: What do you anticipate to be your greatest challenge in the year ahead? SL: In addition to online retail platforms, we will explore new sale channels through wholesale and quality distribu- tors. In November 2016, we opened Amazon Canadian market. Going for- Baldr Electronic (Cont'd. from p. 1) ward, we will put more marketing effort into that option. CEDN: Are you introducing any new products? If so, what distinguishes this new product from others already on the market? SL: Customer experience and feedback is the key to our product development. We discontinued slow moving products and redesigned and enhanced the ones that were popular. In 2017, several trendy new products will be added to each rede- fined category. The new products are slim, have better performance and longer battery lives with improved appearance. CEDN: How's your customer service? SL: Our customer support team stands behind our products with guaranteed cus- tomer satisfaction. We respond to all inquiries within 24 hours and offer solu- tions that keep our customers happy. We monitor and follow up each transaction to ensure a positive product experience. If there are problems, we correct them right away. CEDN: What is your outlook for the next year? SL: 2017 will be a big year for Baldr. We are attending two major tradeshows, which will bring us new opportunities. Additionally, our wide range of new products and a dedicated supporting team keeps our company outlook very posi- tive. CEDN: To what do you attribute your company's success? SL: Our dynamic team members! At BALDR, we work together, with each other, with our customers and with indus- try partners to deliver superior results and experiences. For more information, go to www.baldr.com or stop by booth #52500.