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Consumer Electronics Daily News 2 1 Sunday, January 8, 2017 MCUBE INNOVATION ENABLING IOMT An interview with Ben Lee, Chief Executive Officer, mCube Inc. CEDN: What value does mCube bring to CES? BL: With over 250 million units shipped and having received multiple awards for product innovation, mCube continues to enable developers to innovate with the world's most advanced inertial sensing solutions for smartphones, wearables, medical devices and IoT devices. CEDN: What's mCube's vision? BL: As a technology leader, mCube aspires to be the enabler for the Internet of Moving Things (IoMT) by putting a MEMS motion sensor on anything that moves, improving the way consumers live and interact with technology. CEDN: What's IoMT? BL: Some analysts predict more than 50 billion devices will be connected to the Internet by 2020 and a large per- centage of those devices will be in motion. From smartphones and tablets to smart clothing and wearables, mCube is enabling a new era called the "Internet of Moving Things," where the movement and context of everyday objects and devices can be measured, monitored and analyzed, generating valuable data and insights that will transform consumer experiences. CEDN: What is mCube's differentiating technology? BL: Our award-winning 3D monolithic single-chip MEMS+CMOS technology. With the mCube approach, the MEMS sensors are fabricated directly on top of IC electronics in a standard CMOS fabri- cation facility. Advantages of this mono- lithic approach include smaller size, higher performance, lower cost and the ability to integrate multiple sensors onto a single chip. CEDN: Tell our readers about the need for a three-axis accelerometer in IoT and wearable applications, or what you refer to as IoMT. BL: Ever since we introduced our new IoMT motion sensor product, we've had customers all over the world approaching us, telling us that they need to use mCube, because no other accelerometer in the market can meet their needs for either small size or low power. So now we're putting more energy in expanding in this IoMT area, leveraging our technology leadership. CEDN: In addition to the sensor, how is mCube adding value to customer proj- ects? BL: We are working on helping cus- tomers solve system level problems. We found that to get the total system power consumption down, it's really a combina- tion of sensor, algorithm and system inte- gration working altogether with the MCU. I think we know better than a lot of MCU companies about what it takes for an MCU to be low power at a system level. We have customers come to us and say "Wow, you've solved 90 percent of our problems, why don't we just license the whole solution from you." I think that's the key: find ways with spe- cific applications to add value at a system level. CEDN: You are able to compete with big existing players by focus- ing on power consumption, size, packaging and offering great solu- tions. What are your key advantages, your strengths? BL: mCube's key advantage is our tech- nology leadership. Our latest three-axis accelerometer features the industry's lowest power consumption and the world's first microscopic 1.1x1.3 mm Chip Scale Package (CSP). The new MC3672 will enable developers to design a complete three-axis inertial solution, with only a single resistor, in less than eight square mm of space on a printed circuit board. The ultra-thin pro- file of 0.7 mm and small footprint will enable designers to integrate inertial sensing into the next generation of wearables, hearing aids and medical devices. For more information, visit www.mcube mems.com or stop by Sands Expo booth #40736. MY AVATAR AND ME By David Post, Chairman, Chief Executive Officer, Next Island Virtual Worlds Imagine – an avatar of me that lives in a virtual world. My avatar can do things I cannot do, or am fearful of doing, in my real life. Think about what you might have dreamed about doing? I start my virtual day whenever I have a little free time. I could be waiting for my train to go to work, or at lunch or at night when things have quieted down. I can play my virtual life on my mobile device, on my PC and in virtual reality. You and your avatar meet your friends in Next Island. You decide what you want to do today. I am going to first ride my virtual horse. I call him Fantasy. I will ride around the island, see what is going on, who has built mansions on the beach. Maybe I will do that soon. One of my favorite things is to time travel. Today I am going to go to Jurassic Island, where the dinosaurs live, and go on a quest. I am trying to tame a dinosaur, but today I am going to look for new breeds around the Jurassic Island. Look out for the T-Rex. Next my avatar will time travel to Coney Island, Steeplechase Park, during the years when it was the world's playground. Yum, I can smell the cotton candy! Going to ride the Cyclone in virtual reality with my friends. Screaming is permitted. I have my own business here. I am a pilot of a plane that takes visitors around the islands. I am starting to make a little gold. I am meeting with a corporation that has joined Next Island and wants to discuss putting their logo on my plane. Tonight, to end my virtual day, I will go to DJ Karin's Club to hear great mixes, dance and meet some new avatars. It is a great way to blow off a little virtual steam. Tomorrow is a new day with many other things to do. Yes, there are quests to win a billionaire's life, and dangers to avoid or meet head on. Just like Jake Sully in "Avatar" and Wade Watts in "Ready Player One," their virtual lives are bet- ter than their real lives. Maybe yours will be better, too. Escape to Next Island's virtual worlds. See us at booth #27010. For more information, go to www.next island.com or stop by booth #27010. ARM & US TRUSTEDCARE INC PARTNER TO INTEGRATE WEARABLE & MEDICAL DEVICES FOR ACCOUNTABLE CARE US TrustedCare Inc., an Austin-based digital health company, and ARM, the world's leading semiconductor IP com- pany, are collaborating to enable new medical devices for the emerging accountable healthcare sector. The goal is to develop medical devices for use in the care of patients with chronic conditions in a way that allows a wide variety of providers to access information in a secure, authenticated and auditable man- ner. Allowing patients to recover at home and transition to a monitored wellness lifestyle should be the norm of future healthcare. ARM and TrustedCare's collabora- tion will create firmware, software tech- nologies and APIs based on existing and emerging standards for bridging health care and wellness. These technologies will offer the industry telecare standards to enable healthcare and wellness device manufacturers to seamlessly integrate with a wide variety of healthcare man- agement systems, significantly reducing current complex integration issues. TrustedCare and ARM jointly sub- mitted a proposal to the "Move Health Data Forward Challenge," sponsored by the U.S. Department of Health and Humans Services' (HHS) Office of the National Coordinator for Health Information Technology (ONC) and were selected as a winner of Phase 1. (www.hhs.gov/about/news/2016/11/02/hhs -announces-phase-1-winners-move-health- data-forward- challenge.html) "ARM is the most widely deployed processor technology in smartphones and wearables, devices we expect to be the main platform for securely gathering med- ical data and acquiring a patient's biomet- ric identity and consent,""said Shiv Ramamurthi, Healthcare Technology Director, ARM. "TrustedCare is a pioneer in remote monitoring and together we can help improve health care efficiency by enabling providers to gather trusted data, helping them make timely clinical deci- sions and deliver better care at lower cost." "TrustedCare is focused on allowing healthcare providers to work in a coordi- nated way to enable the sustained recov- ery of patients. We are excited to work with ARM to create a new level of capa- bility that allows providers to deliver more positive outcomes for patients as well as benefiting from the shared sav- ings that will be generated," said TrustedCare Chief Executive Officer Ramkrishna Prakash. "This collaboration will alleviate the burgeoning issue of technology integra- tion facing the healthcare industry by standardizing communication interfaces and thereby significantly reducing the cost to integrate medical and wearable devices while at the same time bringing a new level of security and accountability in care delivery," said Betty Otter Nickerson, ex-Chief Executive Officer of Sage HealthCare. About US TrustedCare Inc. US TrustedCare, Inc., is a digital health and wellness company that enables healthcare providers to adapt and suc- ceed in the new healthcare model intro- duced by the Affordable Care Act. It pro- vides a unique approach to personalized care that incorporates patient-centric care management via tools that assist in the development of personalized health and wellness plans tailored to an individual's wellness and social factors. Using its pro- prietary platform, care providers can adapt to and prosper from the shift in the healthcare industry from a procedure- based payment model to an outcome based payment model. About ARM ARM technology is at the heart of a com- puting and connectivity revolution that is transforming the way people live and busi- nesses operate. From the unmissable to the invisible, its advanced, energy-efficient processor designs are enabling the intelli- gence in 86 billion silicon chips and secure- ly powering products from the sensor to the smartphone to the supercomputer.