Issue link: http://osercommunicationsgroup.uberflip.com/i/709452
C h a i n D r u g s t o r e D a i l y S u n d a y, A u g u s t 7 , 2 0 1 6 5 4 GIVE NATURALS A TRY According to the Campaign for Safe Cosmetics, two-thirds of consumers are more concerned about the personal care products they use now than they were five years ago. What does that mean? Greater emphasis on safe ingredients, sustainable packaging and products, and "natural" or "organic" labeling. They want products that are safe for them- selves, with fewer ingredients and free from hazardous chemicals, products safe for the environment, with no microbeads or other ingredients that contaminate water, and packaging that is or can be recycled. Navajo Inc., under the Handy Solutions brand, launched its Natural and Organic trial and travel program in early 2016 and continues to grow the line for the fullest offering possible. This is a brand giving consumers what they want. The line currently offers nearly 50 SKUs from well-known brands like Tom's of Maine and Burt's Bees, to lesser known on-the-rise brands like Garden Goddess and Shikai. It also carries Dr. Bronner's, the best-selling brand of natural soap in the United States. With Dispensit ® boxes made from recy- cled materials, bright green graphics that call out that the products are natural and bold statements about wellness, this brand line feeds into the new consumer need to be involved in the "green movement." Those already familiar with the Handy Solutions brand appreciate the patented Smart-Mix approach that uses syndicated data and POS analysis to put together the most optimized trial and travel program. Expect no different from the Natural and Organics program. Gravity-fed Dispensit boxes, multiple merchandising options and wide brand offering is included in everything that Handy Solutions puts its name on. Don't think you need to jump on the naturals bandwagon? Think again. The natural shopper spends, on average, $21 more per shopping trip and tends to be more loyal. With 40 percent of con- sumers trying brands simply because it is perceived to be more earth-friendly, nat- urals is the perfect addition to the trial and travel category. For more information, visit booth #1651 or go to www.navajoinc.com. EAR COME THE PROFITS "We will be able to recoup over seven times our investment money with this product." How would you like to say those words to your organization on Monday morning? With an investment in Studex Ear Piercing Systems and Earrings, you can. The Studex program introduces a new category with excep- tional margins and has proven itself suc- cessful at both the small and large retail levels. How many people do you know who have had their ears pierced? Studies show that of those who get their ears pierced, more than one in three experi- ence a negative reaction, mainly due to nickel sensitivity. Studex's nickel-safe, fully sterilized products will grow your business by providing a safe service that will attract new loyal customers. Due to the nature of this unique service, foot- traffic will improve at your locations, because ear piercing must be done in person and cannot be done online. Better yet, this service has proven to be reces- sion-proof – whether the economy is up or down, you can maintain confi- dence in the ear piercing market. How do you implement an ear piercing program? With Studex's reliable products and simple three-step piercing process, implementation of the program is effortless. Stop by booth #2273 and ask about it; it's so easy to learn that they can teach you on the spot! In addition, Studex's dedi- cated team will provide you with person- al attention and individual solutions to ensure you have a positive experience. Since 1976, Studex has been com- mitted to providing the absolute best in ear piercing systems and ear- rings. As the world's largest ear piercing manufacturer with offices in more than 40 countries, it makes "Earrings You Can TRUST." All of its earrings are guaranteed to be 100 percent safe, sterilized and allergy-free, even for the most sensitive ears. All of its products exceed U.S. FDA and EC regulations, and are made in the U.S.A. Visit Studex at booth #2273. For more information, go to www.studex.com or call 310.293.7897. THREE CRUCIAL CONSIDERATIONS FOR PHARMACISTS IN THE AGE OF CONSUMERISM By Robert J. Dudzinski, Pharm.D., Executive Vice President, West Corporation Patients have long turned to their trusted pharmacist for advice about medication and how to best manage various condi- tions. But as consumers take on more financial responsibility for their health- care, the need for even more engagement with pharmacists intensifies. To that end, pharmacists have an unprecedented opportunity to enhance their status as a valued provider. The following three considerations will help assess their readiness for this new position in today's consumer-centric environment. Making Effective Use of Multiple Touchpoints with Patients Among the many possible providers on a patient's care team, the one with the most touchpoints is the pharmacist. A pharma- cist often engages a patient multiple times in the course of a month. In fact, a patient may see a pharmacist six times more often on a monthly basis than a pri- mary care provider. Pharmacists now occupy a unique "retail/clinical" position in the healthcare continuum. Pharmacists interact with the consumer on the retail side, and increasingly provision care on the clinical side. The takeaway: those who execute consumer-focused strategies can connect best with patients and help them change their behaviors for better outcomes. If pharmacists make effective use of touch- points to engage patients, to ensure they take their medication appropriately and receive other important care, the industry as a whole will see better outcomes. Scaling Engagement with Patients Increasingly, pharmacists face the same questions as other providers seeking to manage populations: how can we engage patients appropriately, effectively and at scale? There simply isn't enough time in the day to do it all, and adding more staff isn't a scalable solu- tion. The takeaway: pharmacists are now expected to do much more; to create rela- tionships and drive behaviors, such as medication adherence. To that end, the next wave in automation involves using channels preferred by the consumer (calls, texts, emails, web and mobile) to regularly engage patients and keep them on a prescribed path. Refill and immu- nization reminders, diabetes education, dosage reminders, wellness surveys and seamlessly connecting inbound and out- bound touchpoints – all of these patient- centered communications help drive adherence, revenue, satisfaction and effi- ciency. Focusing on High-Risk Patients Evidence shows that certain care models can reduce the cost of caring for high risk patients. Advanced tools exist to identi- fy patients at highest risk, such as patients who are out of com- pliance, and then reconnect them immediately with a phar- macist. The takeaway: pharmacists seeking to provision care more efficiently while maintaining the right level of human touch should consider automated tools that optimize high tech with high touch. With such a solution in place, pharma- cists can focus their attention on patients with the most serious and immediate needs. In today's landscape, this level of service can make all the difference for a patient's outcome. It forges a better rela- tionship with the patient through conven- ient touchpoints in the patient's channel of choice, driving loyalty and adherence. Visit West Corporation at booth #2619. EXERGEN TEMPORALSCANNER THERMOMETER FEATURED ON HIT MEDICAL DRAMA The Exergen TemporalScanner that is used in thousands of healthcare facilities and millions of homes can now add another prime time television show to its resume. On a recent episode of NBC's newest hit series, Chicago Med, the best- selling Exergen TemporalScanner was used by Dr. Natalie Manning (Torrey DeVitto) who specializes in emergency pediatric medicine on the show. Dr. Manning uses the TemporalScanner to take the temperature of a young girl who might have a meningitis infection. "We are pleased to see the TemporalScanner making its way into popular culture, which is a reflection of the wide acceptance of Exergen's groundbreaking innovation in medical care," said Dr. Francesco Pompei, Exergen Chief Executive Officer. "Temporal artery thermometers are fast, easy to use and non-invasive, enabling medical professionals to accurately assess patients while ensuring a comfort- able overall experience." Exergen was featured in episode 11, "Intervention," during Chicago Med's first season. Chicago Med, produced by Emmy Award-winning Dick Wolf, pro- vides insight into the lives of the health- care providers working at the city's largest trauma center who use cutting edge technology and innovation to enhance patient lives. Exergen markets two models of the TemporalScanner thermometer: a profes- sional version for hospitals and clinics, and a consumer model sold in major retailers including Costco, Wal-Mart, Target, Walgreen's, Babies "R" Us, Toys "R" Us and Kroger. More than two billion temper- atures are taken each year with the TemporalScanner in thousands of hospitals and clinics, and millions of homes. Supported by more than 60 peer-reviewed published studies covering all ages from preterm infants to geriatrics, and all care areas from hospitals to homes, the Exergen TemporalScanner is the No. 1 thermometer in proven accuracy, and the No. 1 prefer- ence of pediatricians, nurses and moms. For more information, visit www .exergen.com.