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C h a i n D r u g s t o r e D a i l y S u n d a y, A u g u s t 7 , 2 0 1 6 3 8 NEXCARE SENSITIVE SKIN PRODUCTS OFFER OPTIONS More than 70 percent of Americans report being bothered by skin sensitivity, according to new research by Nexcare Brand. Scrapes, bumps, scratches and bruises are often a by-product of outdoor fun year round. Most people can proba- bly slap on a bandage and go about their business, but if you have sensitive skin, the adhesives in many over-the-counter first aid products can cause skin irrita- tion. Forty-three percent of Americans reported avoiding an activity due to a skin problem – including using a specific beauty product, eating or drinking certain foods, wearing their favorite clothes, using particular blankets and linens or applying first aid supplies and medical tape. "Sensitive skin is an important focus for the Nexcare Brand, as we've found that skin sensitivity affects children, mil- lennials, baby boomers, caregivers and parents alike, and our line of products offers an option for those bothered by sensitive skin issues," says Carrie Sazama, Brand Manager, Nexcare Brand. Look for first aid prod- ucts that are designed for sen- sitive skin, such as the Sensitive Skin collection by Nexcare Brand. These prod- ucts are formulated to reliably stick to skin and are easy to remove. The product line includes bandages, first aid tape and adhesive pads with hypoallergenic adhesive. They adhere firmly, yet remove cleanly and easily with minimal hair pulling. With reliable adhesion and pain-free removal, these products offer an option for those with skin sensitivity. The Nexcare Sensitive Skin line is priced from $2.99 and is avail- able at select retail stores nation- wide. For additional information and to locate a retailer, visit www.nexcare.com/sensitiveskin. About 3M 3M applies science in collabo- rative ways to improve lives daily. With $32 billion in sales, its 90,000 employees connect with customers all around the world. Learn more about 3M's creative solu- tions to the world's problems at www.3M.com or on Twitter @3M or @3MNewsroom. For more information, visit booth #1131. IS YOUR PHARMACY IN COMPLIANCE WITH CDC GUIDELINES? It's no secret that retail pharmacies are offering a greater range of services to today's customers. Flu shots, shingles vaccines, pneumonia vaccines and other types of clinical testing and disease man- agement are delivered to patients every day. Community pharmacies have become essential to the healthcare con- tinuum. At the same time, they have become subject to many of the same state and federal guidelines, recommendations and requirements as more traditional healthcare providers. For example, the Centers for Disease Control and Prevention (CDC) has pub- lished very specific vaccine storage and handling guidelines. Everything from the proper procedures for logging in new vaccine shipments to specific features of storage equipment and vaccine tempera- ture monitoring is covered in the "Vaccine Storage and Handling Toolkit," a document available free from the CDC website. Continuous temperature monitoring is a key element of the CDC guidelines. In addition to mandated twice-a-day manual checks of the refrigeration or freezer temperatures and daily maxi- mum/minimum temperatures, the CDC recommends the use of a "digital data logger" to provide temperature readings at least every 15 minutes. The new PrimexTEMP monitoring sensor from Primex Wireless offers fea- tures that exceed the CDC guidelines. "Unlike traditional data loggers, the PrimexTEMP sensor is completely hands-free, requiring no manual inter- vention to monitor, log, transmit, docu- ment and analyze ongo- ing storage conditions," said Steve Deutscher, Primex Wireless Director of Sensor Products. "The new sensor offers 24/7 temperature monitoring, LCD display, local audible, visual and email alerts if temperature excursions are detected, low battery indicator and a sleek new design suitable to professional retail settings." In accordance with the CDC guide- lines, the PrimexTEMP sensor uses NIST-certified probe-based technology to monitor internal temperatures of phar- macy storage equipment and protect valuable assets. The sensor mounts out- side the storage unit, allowing the probe to be placed as close to the middle of the interior as possible. Glycol or solid wax thermobuffers are available to provide the most accurate temperature readings and minimize false alarms. To meet CDC recommendations for documentation storage, the PrimexTEMP sensor communicates wirelessly to OneVue, the cloud based platform. Within OneVue, pharmacy per- sonnel can view real-time and histori- cal data from monitored devices, view daily maximum/minimum and mean temperatures, define parameters for issuing email alerts when conditions stray out of range to minimize false alarms, and generate comprehensive reports. Trend reports and analysis of conditions over time highlight potential equipment problems to allow staff to take appropriate action to head off the loss of valuable inventory. PrimexTEMP sensors meet today's strictest data security requirements, yet deliver the fastest available data transfer speeds with no loss of data integrity. Get a demonstration in booth #1118. For more information, visit www .primexwireless.com. MCURE DELIVERS COST-EFFECTIVE QUALITY HEALTH SOLUTIONS MCURE Health Solutions, Inc. is exhibiting new product extensions for its foot care line, wax strips and nose pore strips in booth #1964 at the Total Store Expo. "We are continuously doing market research and expanding our product lines to our existing and new customers. We pride ourselves in delivering top quality bandages, surgical tape, heat patches, first aid kits and more – with a promise to our customers that we strive for nothing but the best manufacturing practices," says Jennie Lim, Sales Manager. MCURE's U.S. office is located in City of Industry, California, and the com- pany's state-of-the-art manufacturing facilities are located in Suzhou, Nanjing and Shanghai. Top quality, competitive pricing, excellent service and dedication are the key elements that bring MCURE Health Solutions, Inc. to its suc- cess in the industry. With more than 15 solid years of manufactur- ing experience, MCURE's mis- sion is to deliver the highest qual- ity health products with the most cost-effective production pack- ages to its customers. With an international presence, MCURE offers the advantages of com- petitive pricing, customer convenience, high-quality products and the capabilities to deliver complete customer satisfac- tion. "Our company's vision focuses on the idea of sharing. We are not just a manufacturing facility; we also invest our financial resources into research and development to bring inno- vations to our next genera- tion of more sophisticated health care products," Lim says. "Our facilities have consistently received high marks at FDA site reviews, which reflect our dedication and commitment to product excellence." Visit MCURE Health Solutions, Inc. at booth #1964. For more information, call 626.839.9001 or go to www.m-cure.net. MIDDLEBRIDGE MARKETING: KEEPING PACE WITH CHANGE An interview with Diane Charboneau, Chief Executive Officer/Founder, and Gayle Smith, President/Partner, Middlebridge Marketing, Inc. CDD: Tell our readers about Middlebridge Marketing, Inc. DC: Middlebridge Marketing is a 'bou- tique' sales and marketing agency head- quartered in Rhode Island. Our mission is to foster strategic alliances between our customer and our vendor partners, result- ing in insight driven solutions. CDD: What makes Middlebridge Marketing different? GS: Our passion for excellence and our results. Our business development approach is based on personalized inte- gration of resources. This starts with our sales leadership's strategic engagement and encompasses a full complement of sales support services. Every touch point is a valuable component of our go-to- market strategy, including planning, sup- ply chain, analysis, personalization and competitive assessment to ensure flawless execution. We work tirelessly to navigate the ever-changing landscape to ensure we are in lockstep with our customer and our manufacturers while bringing forward new ideas and approaches to win at shelf. CDD: What is Middlebridge Marketing's impact on the development of compre- hensive business plans? DC: It all stems from understanding our customers' needs, and in tandem, the needs of our vendor partners, thus defin- ing the right strategies and executing the tactical elements. It happens because Middlebridge Marketing understands and nurtures each business with great atten- tion to detail. We approach challenges and opportunities with thought-driven solutions. CDD: What is the key to success or longevi- ty, having been in business for 28 years? GS: Partnership and transparency. Delivering value-added services every day. Differentiating ourselves, investing in our business and in our people to deliver best in class results. Most impor- tantly, keeping pace with change. For more information, call 401.728.0040 or visit www.middlebridgemarketing.com.