Issue link: http://osercommunicationsgroup.uberflip.com/i/709452
C h a i n D r u g s t o r e D a i l y 1 9 S u n d a y, A u g u s t 7 , 2 0 1 6 OPTIMIZING DIRECT MAIL COMMUNICATIONS WITH PDQ PDQ Communications, a respected leader in the direct mail market, turns its pharmaceutical partners' marketing chal- lenges into opportunities. Through its 100 percent custom mail programs, PDQ reaches all healthcare providers in any practice setting. PDQ will customize mail programs to complement client sales and marketing efforts. "Our customer satisfaction rates are the highest I have seen during my 30 years in this industry," said PDQ Chief Operating Officer, Joanne Andre. Simple to sophisticated, PDQ offers an array of custom mail programs depending on the client's goals, objec- tives and budgets. From small, targeted, local, single-wave mailings to elaborate, national, multi-wave campaigns and everything in between, PDQ takes your direct mail program and makes the process turnkey. Whatever your needs – new prod- uct launches, line extensions, managed care announcements, copay assistance programs, new indications or FDA- mandated mailings – PDQ can reach your target audiences in a timely, cost- efficient manner. PDQ works with client sup- plied lists or can provide lists based on your needs, by specialty or sub-special- ty, disease state, geographic location or prescribing deciles. Mailings deploy in custom envelopes or vehicles designed to accommodate your mail piece. Additionally, PDQ's in-house produc- tion managers are experts in finding efficiencies to streamline costs and timelines. When asked what separates them from the competition, PDQ Chief Executive Officer, Mary Jane Garvey replied, "We differentiate ourselves with our superior customer service and atten- tion to detail. Every client works with a dedicated PDQ account manager and production man- ager. I've worked for a number of similar companies and am proud to say that PDQ is the best at direct mail for the healthcare industry." Whether your needs demand FDA- mandated mailings in a letter size enve- lope or you are launching a new product, showcasing your message with jazzy art- work in a custom clear envelope, no direct mail job is too big or too small for PDQ. Partner with PDQ Communications and let it turn your mar- keting challenges into opportunities. Visit PDQ Communications at booth #2157. LUPIN PHARMACEUTICALS: INSPIRED BY A COMMITMENT TO CHILDREN Every patient deserves the best care. But when a child needs medical help, many feel a particular sense of urgency. Pediatricians are passionate about pro- viding care for children, and Lupin Pharmaceuticals, Inc. is committed to partnering with and helping pediatricians provide the highest level of care. As part of a large and growing glob- al pharmaceutical company with a strong focus on specialty products, Lupin Pharmaceuticals, Inc. has become an increasingly relevant pharmaceutical partner in pediatrics, regularly introduc- ing innovative new products into the cat- egory. With U.S. headquarters in Baltimore, the company works closely with a range of different specialties, including pediatricians, pediatric psychi- atrists, pediatric gastroenterologists and obstetricians. Lupin's growing portfolio includes pediatric generic products and pediatric specialty products. Generic products include the only immediate release oral chewable ADHD therapy medication. Specialty products include Suprax ® , an anti-infective product in pediatric and other physician settings, and InspiraChamber ® Anti-Static Valved Holding Chamber, a product designed with a mask that accommodates a child's pacifier when administering the medication. Lupin plans to expand the family of pediatric products to meet the needs of children, particularly in the fast- growing ADHD space. "We believe that our pediatric clini- cians and partners are constantly looking for new and improved therapies in ADHD treatment and management, and we're committed to bringing those prod- ucts to the market," noted Jim Hassel, Senior Vice President, Brand. "Whether directly developed or acquired, we're continually looking to expand the ways we can help." As part of that effort, the company has established two new Research & Development Centers in Beltsville, Maryland and Coral Springs, Florida. Lupin continues to strive for excel- lence in supporting pediatricians and other healthcare professionals with affordable, effective medications and helpful educational resources. Visit Lupin Pharmaceuticals at booth #824. For more information, go to www.lupinpharmaceuticals.com. HOMEOPATHIC MIGRAINE RELIEF FROM MYCRATINE Mycratine ® Migraine Relief is an advanced homeopathic migraine relief formula formulated and produced by a compound pharmacist. Mycratine does not contain any pain medication. It is a concentrated, homeo- pathic liquid shot that stimulates the brain and begins to relieve the pain and symptoms of migraines within several minutes. Utilizing Mycratine Solutions' Worldwide patented SNRA™ molecule, Mycratine Migraine Relief produces its biological effects by activating specific receptors in the brain called acetyl- choline receptors. The SNRA molecule supports the neurotransmitter pools in the brain, in particular, serotonin and dopamine. Mycratine relieves migraines with- out masking the pain. The SNRA mole- cule is a processed nicotine molecule that has been cleaned of all oils, tastes and odors, and will not create a desire to smoke. Nicotine occurs naturally and is found in the following six common foods: tomatoes, cauliflower, eggplant, peppers, potatoes and teas. Delivered at small, homeopathic dosages, the SNRA mole- cule powers Mycratine into a fast-acting, long-lasting migraine relief formula. One or two days before a migraine, migraine sufferers may start getting spe- cific physical or mental changes that could signal the onset of a migraine. This is called the pro- drome phase. If you become irritable, depressed and restless, or have food cravings, these are all symptoms of a possible migraine attack. If migraine suf- ferers drink Mycratine when they start feeling these symp- toms, there is a good chance they will reduce the duration and severity of the attack. Visit Mycratine at booth #2363. DIVA INTERNATIONAL: SUSTAINABLE FEMININE HYGIENE PRODUCTS Diva International Inc. believes that men- strual care products should provide women with assurances of health, securi- ty and convenience, while offering a more sustainable solution for both the environment and women's pocketbooks. With the introduction of its revolutionary menstrual cup, The DivaCup, in 2003, the company has continued its commit- ment to this philosophy. The DivaCup was designed by women for women with a vision for a healthy and more sustainable feminine hygiene product. Many tampons and pads are made from a combination of rayon or cotton, which may still contain traces of dioxin, a toxic chemical with an adverse reaction to both the environment and health. Unlike tampons and pads, The DivaCup is made of 100 percent healthcare-grade silicone and is free of chemicals, plastics and dyes. Because it is reusable and replaced annually, The DivaCup reduces landfill waste and also helps women save money. The DivaCup also offers women more convenience, confidence and flexi- bility. Easy-to-use and comfortable, The DivaCup provides up to 12 hours of leak- free protection all day and overnight, making it a perfect choice for any activi- ty. With two model options, The DivaCup is ideal for any age. While menstrual cups have been around for more than 80 years, they are making a comeback and are becoming more readily available at mass retailers, along with specialty and natural stores. Women are looking first and foremost for leakage protection and products that are better for their bod- ies and the environment, while meeting the demands of their busy lifestyles. Retail partners who sell The DivaCup are satisfying growing consumer demand while positioning themselves as innovators and leaders in the feminine hygiene cat- egory. Sales of The DivaCup in dollars and units are growing at double-digit rates, thus contributing real growth to the category. For retailers, the brand generates higher sales dollars and high- er profit margins than traditional femi- nine hygiene products. The DivaCup also delivers higher dollar spend from each consumer, capturing an entire year's worth of spend from each cus- tomer. These retailers also generate higher sales and higher profits for their business. To build consumer awareness and satisfy growing consumer demand for both The DivaCup and The DivaWash, Diva International Inc. has planned its most robust advertising plan for 2016, with a planned marketing spend of more than $5 MM, allocated to television (conventional, specialty and digital streaming), print and digital advertising, social media, public rela- tions and education. Diva International also provides retailer-specific "geo-tar- geted" advertising to drive customers to participating retailers. As more and more women move to more natural and alternative solutions, Diva International Inc. and its partners will continue to grow and thrive. Visit Diva International Inc. at booth #1066. For more information, visit www.divacup.com, call 519.896.8100 or email sales@divacup.com.