Issue link: http://osercommunicationsgroup.uberflip.com/i/709452
C h a i n D r u g s t o r e D a i l y S u n d a y, A u g u s t 7 , 2 0 1 6 2 6 IMPROVING MEMORY, CONCENTRATION, FOCUS WITH FOCUS FACTOR Synergy CHC Corp, an innovative con- sumer healthcare company, acquired FOCUSfactor ® back in February of 2015. The brand has been America's No. 1 brain health supplement, with more than six million bottles sold over the past 10 years. FOCUSfactor is a patented for- mula that has been clinically shown to improve memory, concentration and focus. The double-blinded, placebo-con- trolled clinical study was conducted in 2011 under the direction of Dr. Gary Kay, a clinical neuropsychologist, at the Cognitive Research Corporation. According to Dr. Kay, "the clinical study demonstrated that compared to placebo, FOCUSfactor significantly improved cognitive abilities such as memory, con- centration and focus in healthy adults." In fact, results specifically showed a sig- nificant improvement in recall of 44 per- cent from 4.5 words to 6.5 words. FOCUSfactor is distributed in more than 20,000 retail outlets nation- wide, including Costco, Sam's Club, Walmart, Walgreens, CVS, BJ's, The Vitamin Shoppe and many other retail chains and independent stores through- out the U.S. The brand has experienced significant growth of +38 percent vs. last year as the brain health category continues to attract new consumers looking to improve their cognitive heath. According to the NIH, brain health is considered the No. 1 age- related concern among baby boomers. The CDC cited that one in eight baby boomers has experienced increasing issues with their memory over the past year. Additionally, a recent survey conducted by AARP noted that brain health is the second most important component in maintaining a healthy lifestyle, after heart health. "The brain health category is quick- ly becoming a destination section within the supplement aisle, much like joint health and eye health," said Jack Ross, Chief Executive Officer of Synergy CHC. To continue driving awareness behind brain health and FOCUSfactor, in particular, Synergy has begun exe- cuting a number of key initiatives that include the rolling out of new packag- ing this past April; the upcoming expansion of the FOCUSfactor line including FOCUSfactor for Kids, FOCUSfactor Extra Strength and FOCUSfactor Brain & Vision; and a new advertising campaign rolling out this fall. "We are particularly excited about our upcoming advertising campaign since we recently entered into a multi-year licensing agreement which will allow us to leverage the Albert Einstein license across all our advertising and pro- motional activities starting this September," commented Ross. Overall, Synergy's goal is to make more consumers aware about the cogni- tive benefits behind FOCUSfactor at improving memory, concentration and focus through its clinically tested and patented combination of neuro-nutri- ents. "While we are very pleased with the growth we have experienced since we acquired FOCUSfactor, we truly believe that the combined effects of all these key activities will take the brand and the cat- egory to new levels," added Ross. For more information, visit booth #2251. Sales inquiries should contact Al Baumeler at 561.383.1102 or via email at al@synergychc.com. THE INMAR CENTER FOR BRAND EXCELLENCE: A UNIQUE RESOURCE FOR A CHANGING MARKETPLACE Consumers are fundamentally changing the way they interact with brands, and the impact is creating tremendous growth opportunities for both non-grocery retail- ers and innovative CPGs. From gluten- free to "free-from" to free delivery, con- sumers are demanding that trading part- ners respect, reflect and support their lifestyles. They're increasingly giving their dollars and loyalty to those logos and brands that share their values and cater to their specific needs. Taking advantage of this accelerat- ing shift in consumer behavior and the resulting category and retail disruption will not be automatic for all those who could potentially benefit. To help brands fully leverage this opportunity, take a more strategic approach to their growth and engage more effectively with retailers across channels, Inmar has created The Inmar Center for Brand Excellence. The Inmar Center for Brand Excellence is a unique solution-source, providing growth-minded consumer product manufacturers with the data, tools and strategies they need to take full advantage of the new and unprecedented growth opportunities developing in today's marketplace. The Center offers clients business intelligence, advanced analytics and operational guidance to enhance their shopper engagement, suc- cessfully promote their products and collaborate more effectively with retailers. The Inmar Center for Brand Excellence helps brands: define their core shoppers and under- stand their purchase behavior; understand the key drivers in their category and identify opportunities for growth; pursue strategic expansion tar- geting current and potential retail part- ners; establish sustainable best practices for trade and consumer promotions; and plan, execute, measure and refine promo- tion activity by retailer. The Center is led by Co-Directors Brooke Smith and Tim Clark. Brooke and Tim have 45 years of combined experience in manufacturing, with expertise in a variety of functions, including market positioning, research and development, retail and channel strategy, sales, promotions, capacity and growth planning, food safety and regula- tory compliance. Inmar 's data show that the opportunity to deepen engagement and drive conversion created by changes in shopper behavior is significant. However, success at shelf will require trading partners to provide customers with promotional content and an in-store experience that makes shopping more convenient and more affordable. Marketers who engage with the Inmar Center for Brand Excellence can meet this requirement and gain competitive advantage by leveraging Inmar 's expansive category insights, shopper data and the solutions offered through the Inmar Promotion Network. Visit Inmar at booth #1949. For more information, call 866.440.6917 or email solutions@inmar.com.