Issue link: http://osercommunicationsgroup.uberflip.com/i/709452
C h a i n D r u g s t o r e D a i l y 7 5 S u n d a y, A u g u s t 7 , 2 0 1 6 feet of warehouse space, sales of over a billion and a half dollars and is one of the fastest growing generics companies in the U.S. According to Ostaficiuk, Camber's President, "We're just getting started." Ostaficiuk continues, "One of the things that make us unique is that we have complete control of our supply chain from API to finished dosage. Our parent company, Hetero Drugs of Hyderabad India, is one of the world's leading API manufacturers so we are ver- tically integrated from R&D all the way through marketing and distribution. We are planning an aggressive launch sched- ule that will see us introduce some 20 products in the coming year, so these are exciting and challenging times for us." Camber's Parent Company, Hetero Drugs, Makes Strategic Investments Another important development for Camber is a significant investment in new U.S. facilities which include new headquarters and state-of-the-art distri- bution facility in New Jersey and manu- facturing facilities on Long Island. "Our parent company, Hetero Drugs is committed to the continued growth of Camber Pharmaceuticals and helping us create a world-class organization that Camber P harmaceuticals (Cont'd. from p. 1 ) will be a leader in the generics field for years to come," states Ostaficiuk. "What I'm really most proud of as a sales and marketing organization is the culture we are building here at Camber. It's the peo- ple and the commitment we have to the customer and to each other. We're a young organization, not only in corporate years, but many of our associates are in their twenties and their passion for the business is obvious and contagious." Pipeline Includes Key OTC Products including Esomeprazole DR Camber's generic pipeline will focus on more complex formulations that include oncology products, controlled substances and injectables. On the OTC side, Camber Consumer Care will be adding several key products to its portfolio which now consists of Fexofenadine Hydrochloride 180mg tablets (equivalent of Allegra 24hr). Upcoming approvals for Camber Consumer Care include Cetirizine Tablets, 10mg (equivalent of Zyrtec) and most notably Esomeprazole DR Capsules, 20mg (equivalent of Nexium 24hr) with its multi-billion dollar market. Visit Camber Pharmaceuticals at booth #817. For more information, call 732.529.0430 or go to www.camber pharma.com. the shelf is IMMUNODRIN™; its pro- prietary active ingredient clinically proven to reduce inflammation and pro- vide immune support. Synodrin delivers value to your cus- tomers through three points of differenti- ation. First, Synodrin will be the only brand to market that provides IMMUN- ODRIN, a powerful Omega-5 which tar- gets inflammation naturally and provides immune support. Second, Synodrin will present a cohesive, national brand mes- sage that addresses both internal and external joint health. Lastly, Synodrin is dedicated to supporting its retail partners with a significant investment in a com- prehensive, 360 advertising and market- ing campaign. Its investment will quick- ly increase brand awareness while driv- ing sales and customer traffic to your stores. Beginning this fall, Synodrin Complete Joint Health products will be available nationwide in drug and gro- cery channels, with its national media investment slated to start October 1st. This retail support program includes partnerships with Google, Print FSIs and Coupons.com. Its primary goal will be to systematically drive new shopping trips into the joint health category while improving buyer conversion with exist- ing customers. The company is so con- fident that its products will work for your customers, it offers a no hassle 100 percent money back customer guaran- tee. Why Synodrin? Natural Solutions for Life, the makers of the Synodrin Complete Joint Health product line, are headquartered in Robinson, Illinois, and have been manu- facturing all natural joint health supple- Syno drin (C o nt'd. fro m p. 1 ) ments for nearly 15 years. Each of its products are formulated using only the highest quality ingredients available in its cGMP and FDA registered facilities. "Our core competency is joint health. It's what we do, it's who we are," said Ron Cotting, Vice President of Operations. Synodrin's formulation methodolo- gy includes ingredients that strengthen, rebuild and lubricate the joints for a more complete joint health solution. Rather than use ingredients to block pain receptors or rely upon glucosamine and chondroitin to treat the symptoms, its unique IMMUNODRIN formula attacks the source of the problem caus- ing the pain, which in many cases is the inflammation. Product Highlights Synodrin Fast Acting Arthritis & Muscle Pain Relief Topical Gel is clinically proven to provide arthritis, muscle and joint pain relief, without the use of pain blocking ingredients. Synodrin is the only product on the market to include both IMMUNODRIN and hyaluronic acid. Synodrin Triple Action Capsules will deliver more than 2,200 mg per serv- ing, clinically proven to offer relief in as little as seven days, and offers more than nine times the hyaluronic acid as other leading brands. Synodrin Advanced Triple Action Capsules featuring IMMUNODRIN + UC-II™ is a more complete type II colla- gen based product. Recommended dosage is only one capsule per day and also clinically proven to offer relief in as little as seven days. Visit Synodrin at booth #2067. For more information, go to www.synodrin.com or call 502.440.4403. stores are consistently applying the wide range of tags in store? KM: Visible EAS source tagging is the first line of defense in deterring shoplift- ing. Some stores reinforce hands-on train- ing by placing compliance posters in the back room to show associates the proper placement and application of specific EAS tags designed for different items. In addition, to ensure that only tag-protected high-risk products are restocked, many are using color-coded or other visual cues on the shelves themselves to alert employees that only protected products should be stocked. Finally, focusing your efforts on the most high-risk SKUs pro- vides the most benefit, since for many retailers, 10 percent of products comprise 90 percent of shrink risk. CDD: Tell our readers about the Checkpoint Source Tagging Team. KM: Checkpoint is experienced in run- ning large-scale programs for numerous manufacturers and retailers, managing every aspect of source tagging, from package design (materials, adhesives, offset printing) to manufacturing (auto- C heck po int Systems (C o nt'd. fro m p. 1 ) application, high-speed tagging) to in- store compliance. Checkpoint Systems is a global leader in merchandise availability solu- tions for the retail industry, encompass- ing loss prevention and merchandise vis- ibility. A division of CCL Industries, Checkpoint provides end–to-end solu- tions enabling retailers to achieve accu- rate real-time inventory, accelerate the replenishment cycles, prevent out-of- stocks and reduce theft, thus improving merchandise availability and the shop- per's experience. Checkpoint's customers benefit from increased sales and profits by implement- ing merchandise availability solutions to ensure the right merchandise is available at the right place and time when con- sumers are ready to buy. CDD: How can readers learn more? KM: Visit us at booth #2759 and speak directly with one of our experts in Source Tagging. At our booth, you'll also be able to enter our drawing to win a BOSE Wireless Headset. For more information, visit booth #2759, email sourcetagctr@checkpt.com or call 800.257.5540, x4200. SUPPORT WELLNESS WITH NATURE'S TRUTH Discover the future of the vitamin aisle! Nature's Truth ® may be a fresh name on the shelves, but it has already proven to be a leading innovator of nutritional sup- plements. With its new line of aromather- apy products, this brand (and its latest advancements) is taking the marketplace by storm. It's no secret that the dietary and nutritional supplement marketplace is changing constantly. It has evolved over the last decade alone into a closely regu- lated industry, one that the U.S. Food and Drug Administration has been keeping a close eye on. With the change in times, companies have come and gone, but none have made a splash quite like Nature's Truth. The Nature's Truth brand was intro- duced into the marketplace in 2014 by Scott Rudolph, Founder and Chief Executive Officer of Piping Rock Health Products. Rudolph has been a leader in the dietary supplement industry for more than 30 years; in fact, he grew up with the world of vitamins and supplements in the family. His father, Arthur Rudolph, founded Nature's Bounty (NBTY) and raised Rudolph to be the vitamin vision- ary he has proven to be. Today, Rudolph's son Michael sits beside him at Piping Rock, where he is passing on the values of running a business that is dedi- cated to delivering the highest quality, innovative products with the best value to customers. In just under a year, Nature's Truth has emerged as a frontrunner in the industry. The company has secured dis- tribution in more than 60 accounts across the country, with its diverse and innova- tive line of dietary supplements, aro- matherapy accessories and essential oils. The company has proven its success in providing incremental category growth in the vitamin aisle, especially since the introduction of the Nature's Truth Aromatherapy product line. As the cost of healthcare continues to rise, consumers are looking to be proactive in their healthy lifestyles, rather than reactive. This means search- ing for alternative ways to support all areas of wellness, something dietary sup- plements have always had a hand in. However, lately it has also included adding aromatherapy into their daily rou- tines. By adding 100 percent pure plant based essential oils and versatile aro- matherapy accessories such as diffusers, base oils and roll-ons to the vitamin aisle, Nature's Truth has effectively brought in new shoppers to these categories and expanded their baskets. The team behind Nature's Truth has more than 40 years of experience in the nutritional supplement industry. The com- pany owns its own state-of-the-art manu- facturing facilities on Long Island in New York. By doing in-house what other com- panies outsource, it is able to oversee every step of the manufacturing process, guaranteeing quality and safety in all that they do while meeting or exceeding the strict standards set forth by the FDA. Nature's Truth follows GMPs and is stead- fast on the path to securing its spot as a pioneer in the latest supplement advances.