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A f t e r m a r k e t D a i l y N e w s 2 7 W e d n e s d a y, N o v e m b e r 4 , 2 0 1 5 PREMIER PERFORMANCE BRINGS "SIX PACK" CUSTOM TRUCK TO SEMA Premier Performance Products Distribution has approached this year's SEMA show from a different angle. As a wholesale distributor of performance aftermarket parts and accessories, Premier has always been a little bit dif- ferent. Born from enthusiasts, its goal has always been to employ passionate people and equip them with the ability to know the parts, not just the part numbers. In years past, Premier has brought various models of late model trucks and Jeeps to the show with modifications that it has performed itself. This year, the Premier team will be revealing a truck that it has built from the ground up. From the custom frame and suspension to the one-off interior, the company's 2015 SEMA build has been built completely in house. The company's goal is to high- light the true talents of its unique sales team with the support of a large number of the manufacturer lines that it distrib- utes. Each stage of the build was carried out by a different member of the Premier staff, from fabrication to wiring and elec- trical. The finished product can be seen in Premier Performance's booth in the cen- tral hall, booth #21451. "Six Pack" start- ed life as two separate vehicles; a tired- out 1994 Dodge Ram 2500 and an aban- doned 1946 Dodge truck that was rotting in a farmer's field. Premier's talented team of individuals has worked tirelessly over the past several months to transform these two vehicles into a state-of-the-art street rod, built from scratch with prod- ucts that are available on its line card. Powered by an estimated 1,000 horse- power 6bt Cummins turbo diesel that was built by Industrial Injection, boosted with twin turbos from ATS Diesel Performance and injected with six bottles of direct port nitrous from Nitrous Express, "Six Pack" pumps out an esti- mated 1,300 horsepower. All that power is routed through a performance built bil- let transmission from BD Diesel and a built rear differential, courtesy of Yukon Gear & Axle. Twenty by 14 American Force wheels are wrapped in the widest DOT approved tires from Mickey Thompson (currently not available through Premier Performance Products), stopping power comes through SSBC performance brakes, and the completely custom suspension was built with prod- ucts from Icon Vehicle Dynamics, Firestone and Synergy Manufacturing. Auto Meter and Edge Products monitor the critical systems of the truck with other support- ing systems and features provided by Vision X, Rigid Industries, Painless Performance, B&M Racing, Corbeau, Artec Industries, Fluidampr, Attitude Performance, ARP, Vibrant Performance, Heatshield Products, Power Steering Components and Flex-a-lite. Premier Performance Products Distribution has entered a new frontier in the distribution world with a team of pro- fessionals that can build as well as it can sell. It is your partner in performance. Visit Premier at booth #21451. More information about Premier or its affiliated companies can be found on the company's website www.pppwd.com; Northridge 4x4 can be found at www.Northridge4x4.com; and RallySport Direct can be found at www.RallySportDirect.com. WHY CONSUMERS DON'T BUY TIRES FROM NEW CAR DEALERS Despite millions of advertising dollars spent nationwide, as well as millions more spent at the service drive level, most new car dealers struggle to sell tires. How badly? Nationwide, fran- chised new car dealers sold a mere 8 per- cent of all aftermarket tires in 2014. Why? Ask most consumers why new car dealers don't sell tires, and the first answer many will offer is: "They charge too much." Not true. The truth is, new car dealers, overall, charge less for tires than most tire dealers and mass merchandisers. Call NitroFill and the office will send you copies of ongoing nationwide studies comparing tire prices from local car deal- ers, tire dealers and mass merchandisers. In virtually every monthly report, car deal- ers quoted complete tire prices that were substantially below the group average. So, if not price, then what? The answer probably isn't experience or serv- ice quality, right? Few chain stores, repair shops or tire stores can honestly claim to provide levels of vehicle expert- ise that exceed what is offered by most new car dealers, or that they employ technicians who are more experienced on a given brand of vehicle than the dealer who sells that brand. While generally expert marketers, car dealers have universally failed to compel their customers to return to their service departments for regular tire main- tenance — and this is why they don't sell tires. Consumers overwhelmingly pur- chase replacement tires from the business that maintains them. In fact, 78 percent of consumers purchase their tires from the first car care professional that informs them of the need. In other words, train your customers to return to your facility for regular tire pressure calibrations, and when you discover they need tires, they will purchase them from you. The NitroFill Tire Inflation Maintenance Program is designed to sell tires. First, NitroFill isn't air. Fill your customers' tires with NitroFill and they are much more prone to return to your business to have them serviced. It's a safe bet that none of your customers have a nitrogen generator at home, they can't get a nitrogen top-off at any gas station and most tire stores still don't offer it, or charge for top-offs if they do. Add to this the many benefits included with each NitroFill purchase, such as tire repair and replacement coverage, roadside assis- tance and more, as well as its compre- hensive customer contact, communica- tion and management platform, and you will see each customer, on average, 400 percent more often. That's right — while the average consumer vis- its their car care professional 1.2 times each year, the average NitroFill member visits their NitroFill dealer 4.5 times annually, giving you four times the opportunities to inspect your customers' tires, oil change stickers and service his- tories. To learn more and schedule a per- sonal webinar for you and your staff, visit the NitroFill website. In 30 minutes NitroFill will show you how to quadruple your customer visits and move more rub- ber than you ever thought possible. Visit NitroFill at booth #42197. For more information, call 954.970.1691 or visit www.nitrofillnow.com. GET THE PARTY STARTED WITH WET SOUNDS Adding Wet Sounds LED speakers to your ATV or Side by Side will get the party started, and the Wet Sounds RGB music controller is a great way to keep it going. This handy remote controls your LED speakers using the most advanced PWM (pulse width modula- tion)remote control technology. You can choose your favorite accent color, or explore five multi-light color change modes or three music modes – you can set the mood or set the lights to react to the beat of the music. All in all, you'll find thousands of different color combi- nations available. The remote's clean, functional design fea- tures a capacitive "color wheel" touchscreen, so controlling the hue, brightness, dimming and music is easy and intu- itive. The compact con- trol unit is designed for boaters, with low power consumption, anti-interference circuitry and long-dis- tance transmission range. Plug the audio cable from your marine receiver or an Apple or Android smart- phone into the 1/8-inch (3.5mm) stereo plug on con- troller. As efficient as it is, each controller can still power up to 10 meters of lighting. Visit Wet Sounds at booth #12039. WAGNERTUNING'S HIGH PERFORMANCE DODGE RAM 'COMPETITION' INTERCOOLER WAGNERTUNING High-Performance Dodge Ram 6.7 L "Competition" inter- cooler with turbolators is a unique shaped stepped core design. The intercooler fea- tures a core size of (combined) 700mm x 660mm x 100mm, 40.000ccm volume vs. the OEM core size of 690mm x 650mm x 40mm, 17.940ccm volume. With cast aluminum CNC machined end tanks that are free form shaped CAD/FEM opti- mized end-tanks gives it a 100 percent OEM look and fitment. The intercooler inlet and outlet pipes are the size of 90mm and are larger than the original size of 70mm. The intercooler has a cor- rosion-resistant coating to protect from winter weather roads. The intercooler comes complete with a full kit, including stainless steel piping, silicon hoses and HD clamps. All of the company's intercoolers come with a limited two-year warranty to the original purchaser. WAGNERTUNING corporate head- quarters and associated devel- opment center is located in Germany, with additional sales offices in the United States and United Kingdom. Since 2002, it has been devel- oping and producing high quality performance products, such as intake manifolds, exhaust mani- folds, downpipes and intercooler kits. Recent technology advancements com- bined with years of experience allows WAGNERTUNING to ensure optimum performance for its customers. With a state-of-the-art engineering and manu- facturing facility, WAGNERTUNING will continue to deliver high quality and maximum performance products. The company values its WAGNER- TUNING dealers. They are responsible for a large percent- age of its growth and will contin- ue to play an important role in its business. That's why it knows exactly what dealers need to han- dle their daily business, which means: flexible partnership, no- contract/no-minimum orders; a big range of high performance intercoolers (Ford, BMW, Volkswagen, Audi and more); high quality products with a great performance; and excellent support by its sales team. For more information, stop by booth #91127 in the Performance Pavilion or contact Head of Sales for the area of North America, Henry Bueno, at 559.412.4868 or henry@wagner-tuning.com.