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A f te rm a rke t D a i l y N e ws Th u r s d a y, N o ve m b e r 6 , 2 0 1 4 1 8 AIRCAT NOW A DIVISION OF FLORIDA PNEUMATIC MANUFACTURING CORP By Tony LeNeveu, Vice President Engineering and Development, AIR- CAT ® AIRCAT is now a Division of Florida Pneumatic Manufacturing Corporation, incorporated in 1968 and located in Jupiter, Fla. The combined technical and manufacturing resources of AIR- CAT and Florida Pneumatic has allowed an accelerated product devel- opment process for a wide selection of new AIRCAT tools that are being pre- miered at SEMA in 2014. The AIRCAT line represents the most significant advances in the per- formance of pneumatic power tools in nearly 30 years. Founded in 1998, the AIRCAT tool line has substantially reduced noise levels while retaining more power and torque. AIRCAT also incorporates a patented, ergonomically engineered handle design to relieve stress and fatigue on the operator's hands, wrists and arms. AIRCAT tools fea- ture the patented tuned exhaust muffler tech- nology, which allows discharged air to pass without developing back pressure, thus retaining more power, while significantly reducing noise. "More Power – Half the Noise." AIRCAT tools are readily available from your local mobile distributor and other lead- ing tool distributors New AIRCAT tools designed for use in the toughest tire and truck serv- ice applications have been added in 2015, along with new additions for automo- tive refinishing featuring low vibration and low weight. We are committed to product innovation, high service levels, and contin- ued development and expansion of the AIRCAT and NITROCAT ® brands. For more information, visit www .aircat.com, call 800-356-3392, email sales@aircat.com or stop by booth #10471 North Hall. TIME ATTACK CHAMP MARK JAGER TALKS TURBOS Imagine roaring down the twists and turns of a 2.68-mile track in less than two minutes. "Time Attack is a pressure cooker. It's literally a race against the clock. It is like a wheel-to-wheel qualify- ing session – you get one flying chance to beat the record," said Mark Jager, cham- pion Time Attack driver. With six records to his credit, Jager recently set a 1:52.769 minute record in the all-wheel drive and overall street class at Buttonwillow Raceway Park. Unlike other racing series, there are few restrictions on Time Attack cars. "We modify production based cars – vehicles that anyone can buy – and turn them into racecars," explained Jager. "Time Attack is a good outlet for guys who find racing later in life. Anyone can go out there and test what they can do." Between gear shifts and exiting corners, it's critical to reach peak boost quickly and hold it. "BorgWarner's EFR (Engineered For Racing) tur- bochargers are unbelievable in their ability to spool up and get to full power ASAP. The response is far better than anything else on the market. In fact, our previous turbocharger was smaller, yet BorgWarner's EFR turbocharger spooled up faster and was better coming out of a corner or starting from a stand- still," said Jager. BorgWarner's EFR turbochargers deliver an unprecedented combination of advanced technologies including Gamma-Ti turbine wheels and shaft assemblies for quick boost response, patent-pending ceramic ball bearings for increased thrust capacity and durability, and investment cast stainless steel tur- bine housings for increased efficiency, improved durability and greater corro- sion resistance. Last year, Jager ran an EFR 6258 turbocharger in his 2006 Subaru STi. "We maxed it to the limit and beyond. The turbocharger performed flawlessly during hard racing the entire year," said Jager. "After about 40 events, we took it apart and found no damage whatsoever." This year, the team has been running the 7163 EFR turbocharger with the same results: extreme power, quick response and dependable reliability. "EFR turbochargers also offer a complete, compact package. You get a turbo plus bypass valve, electronic boost control solenoid and wastegate all in the same package. You don't need to piece it together – it's ready to go when you buy it," added Jager. "It integrated into my system easily, and even comes with a turbo shaft speed sensor port so you can ensure you are running the turbocharger as efficiently as possible." EFR tur- bochargers are available in a range of units, supporting 225 to 1,000 horsepow- er per turbocharger. Jager is currently gearing up for the last big race of the season, the Super Lap Battle, on November 14. Meet Mark Jager and see his Subaru STi in BorgWarner's booth #21641 at SEMA. BorgWarner is an official sponsor of Jager Racing. For more information, visit www.borg warnerboosted.com, email airwerks@borg warner.com or stop by booth #21641. WHAT DOES EVERY SERVICE SALE HAVE IN COMMON? Does your business sell tires? How about oil changes? Do you sell any fluid exchanges or maintenance services? Such sales are probably the backbone of your business, yet most only get sold when you inform the customer of the need. Think about it: how many cus- tomers asked for a throttle body or induc- tion service this week? The overwhelming majority of all maintenance service is sold by sugges- tion. Customers generally don't ask for such work because they don't know they need it. Here's a telling number: 78 per- cent of all aftermarket tires sold in this country are sold by the first car care pro- fessional that recommends them. In other words, success in the business has become more about opportunity and sug- gestion than perceived need. You've heard it a million times, and it's true: vehicles just don't break like they used to. Yet, customers remain need driven. If their vehicle isn't broken, you're not going to see them very often. Just about every service sale starts with a customer visiting your facility. The trick is to get them to show up so you can look at their odometer, oil change sticker, maintenance schedule, tires, etc. How do you make this magic happen? Put them on a Tire Inflation Maintenance Program – a service they do need. Every vehicle and tire manufactur- er urges consumers to check their tire pressure every month. It's even printed in every owner's manual of every vehi- cle sold in this country. Your customers are aware of this need, most just don't do it. But they will, if you engage a pro- gram that effectively encourages and rewards their participation. The NitroFill Tire Inflation Maintenance program starts with nitrogen, an inflation medium that provides better fuel economy, longer tire life and enhanced safety. Equally important to these benefits is the fact that nitrogen isn't avail- able just anywhere. It's not available at the local gas station or convenience store and there's virtually no chance a customer will have a nitrogen generator in their garage. Hence, your customers are more likely to return to your business for their tire maintenance needs. Combine exclusivi- ty with the benefits each customer receives with their NitroFill purchase, including Tire Repair and Replacement Coverage, Roadside Assistance, etc. and the powerful customer retention components that every NitroFill dealer enjoys, including monthly e-mail, Facebook and text message inflation reminders, tire wear and service track- ing programs, an online dealer reputation builder, text and e-mail blasters and other customer management tools and you have a com- prehensive program that will drive your customers back to your business – repeatedly. How well does it work? While your average customer probably visits your business 1.2 times each year, NitroFill customers return to their NitroFill dealers over 4.5 times annually. Want to make more money? All you need is customer traffic. Want more traf- fic? Sell NitroFill in your business. To learn more about NitroFill and the Tire Inflation Maintenance program, please watch the video on the home page of www.nitrofillnow.com. For more information, visit www.nitro fillnow.com or stop by booth #42213.