Issue link: http://osercommunicationsgroup.uberflip.com/i/404074
A f te rm a rke t D a i l y N e ws 6 1 W e d n e s d a y, N o ve m b e r 5 , 2 0 1 4 OE part. This means technicians get the right part for the job, the part fits proper- ly and the brake wear sensor works cor- rectly once installed. PEX is committed to providing OE quality materials, quality processes and attention to detail in all the aftermarket parts it provides. PEX personally inspects and tests all of its brake wear sensors to ensure top quality. Using a 500°C oven for five min- utes, PEX ensures that its sensors are comprised of durable materials that are resistant to extreme temperatures so they continue to work after thousands of miles, providing the safety and perform- ance that drivers count on. In an age where many of its com- petitors are looking for short-term cost cutting measures, PEX remains commit- ted to using quality materials, specified by the vehicle manufacturer. As the leading manufacturer of brake wear sensors, PEX offers the PEX ( Cont'd. from p. 1) widest range of sensors on the market today. PEX has 98 percent coverage of all European passenger vehicles in the U.S. to include both glued-in and clip-in wear sensors with coverage for: BMW/Mini, Mercedes/Sprinter/Smart, Audi/VW, Land Rover, Jaguar, Porsche, Lexus, Cadillac, Chrysler, Mercury and more. The emphasis on quality, coverage and customer service has led to customer demands for further products from PEX. In light of this, PEX has expanded into other brake systems parts (brake cables and brake hoses) and will shortly intro- duce mass air flow sensors, camshaft position sensors and crankshaft position sensors to its range. If you are looking for quality parts, wide-coverage and a dedication to cus- tomer satisfaction, choose PEX. For more information, visit www.pexna.com, call 850-729-0537, email info@pexna.com or stop by booth #2879 at AAPEX. products which continue to surprise peo- ple in their design simplicity. Our pick up Flip Rack is a great example. ADN: What would you say makes your company unique? SM: The "chemistry" in our company makes us unique. We genuinely have fun. There's no job that any one of us feels he or she shouldn't do. I try to lead by exam- ple. I've allowed our staff to be very cre- ative too. We routinely sit together and brainstorm – everyone included. My experience has taught me that you never know who and where the next "big idea" is going to come from. ADN: What is the most significant event or series of events affecting your compa- ny in the past year? SM: There have been several significant events starting with last year's SEMA show. We met some great people and had the opportunity to showcase some new products. We got to show people we were much more than a snow plow company. Something significant happened just recently for us as well. We've joined forces with Warrior Winch and launched our co-branded winch line - DK2 Warrior. The quality is unbelievable and we can compete with anybody. ADN: What distinguishes your products from the competition? SM: To be perfectly honest, there are a lot of great companies out there that pro- vide excellent products similar to our own. I'm not going to sit here and profess how much better ours are – people are too smart for that. What I can tell you is that we have a tremendous amount of pride in what we sell. Over the past three years we've listened to suggestions from our customers and have made changes to Detail K2 ( Cont'd. from p. 1) some of our most successful items. We are continually trying to improve. ADN: What is the nature of your distri- bution? SM: We're very experienced with distri- bution. We are unique in our ability to transcend multiple channels seamlessly. We understand that everyone needs to make margin, however we also are respectful of established pricing levels channel. Technology plays a key role in our business today and we continue to invest in it. ADN: You mentioned the SEMA show from last year. What are your plans and promotion ideas for SEMA 2014? SM: The SEMA show is the highlight of our year. This year our booth is going to be full as we've grown considerably since last year. We're definitely showcas- ing our new DK2 Warrior Winch line and we're proud to say we listened to sugges- tions from people last year and have developed a Pick Up Truck Flip Rack that works with most tonneau covers. As far as promotions go – come by our booth, we've got a few surprises in store. ADN: Finally, to what do you attribute your company's success? SM: To be successful as a company you've got to be constantly moving for- ward, looking at where the industry is going and aim for a place in front of it. I believe we've done that. We've got good young people who are encouraged to be creative yet accountable for their actions and decisions. These factors have con- tributed to our success so far but at the end of the day it's about execution. The best made plans are useless unless you execute. For more information, stop by booth #36174 or visit www.detailk2.com. ADN: What would you say makes your company unique? JR: We allow our consumers to order their bumpers utilizing our templates. They can choose from a variety of lighting manufac- turers and predetermined options. No other bumper manufacturer offers this level of flexibility which allows the consumer to have a unique bumper made to their specs. ADN: Are you introducing any new products? JR: Yes, we are introducing several new models and options. In our booth #37141, we will be displaying the new 2015 Chevy HD front and rear bumpers. In the Kelderman Air Suspension booth #35143, we are introducing the new "Raptor Series" front bumper for the Super Duty. In the ARE booth #34103 we are introducing front and rear bumpers for the 2015 GMC 1500. ADN: To what do you attribute your company's success? JR: The style, strength and flexibility of our bumpers is what makes us suc- cessful. We allow our customers to tell us what they want, and our ability to Fusion Bumpers ( Cont'd. from p. 1) build them makes us successful. We have added customer names, company logos and even ducks to our bumpers for consumers. ADN: What distinguishes your products from the competition? JR: Most bumpers in the aftermarket heavy duty segment protrude from the original profile by up to 16 inches, which takes over the look of the truck. Our bumpers only protrude a few inches off the factory profile. We also design our bumpers to follow the factory body lines of the truck. We want our bumpers to compliment the look of the truck, not completely take over the vehicle. ADN: How can readers find out more about your company? JR: The most up to date information and pictures are on our Facebook page. Search Fusion Bumpers on Facebook to stay up to date on our newest product offerings and the best looking trucks on the planet. There is also more informa- tion at www.fusionbumpers.com. For more information, visit booth #37141 at SEMA, www.fusionbumpers.com, call 888-779-3377 or email johnny@ fusionbumpers.com. ADN: The Jump&Go offers back feed protection. What benefit does back feed provide? MB: Back feed protection prevents alter- nator voltage from charging the Jump&Go after the engine is started. ADN: What does mAh stand for? MB: Milliamp Hours (mAh). A unit for measuring electric power over time. mAh is commonly used to describe the total amount of energy charge that a bat- tery will hold and how long a device will run before the battery needs recharging. Example: a 1,000mAh battery can pro- vide 1,000mA for one hour, 500mA for two hours, or 250mA for four hours. ADN: How many battery cells are in the Jump&Go? MB: There are three cells of 3.7 volts Whistler G roup ( Cont'd. from p. 4) (nominal) at 3,000mAh connected in series to obtain 11.1V at 3,000mAh. ADN: How does adding batteries in series compare to adding batteries in parallel? MB: Adding batteries in series adds volt- age, not current. Adding batteries in par- allel adds current, not voltage. ADN: What are the watt hours of energy in the Jump&Go? MB: The Jump & Go has 33.3Wh or 33,300mWh. ADN: How are the watt hours deter- mined? MB: Voltage multiplied by current. Example: 11.1v x 3000mAh = 33.3Wh or 33,300mWh. For more information, stop by booth #11775. After the show, visit www .whistlergroup.com. from 58 to 80mm, also feature hubs with a full aerodynamic back-disk and hubline extending all the way to the inlet tip. Impossible in the past due to material stress limitations, the "full-back" feature guides flow out of the housing and into the blade channels. The fullback design is combined with a "superback" geometry. Very similar to the curved surface on the back face of modern compressor wheels, the superback reduces centrifugal stress in the wheel by moving the locus of stress outward from the core of the wheel. These two features work together to deliver the best possible efficiency, high speed capability and durability. BorgWarner ( Cont'd. from p. 4) The combination of advanced geom- etry and exclusive titanium aluminide material significantly raises the bar for performance aftermarket turbochargers. Combined with BorgWarner's ceramic ball bearing technology, it is the most responsive range of turbochargers avail- able anywhere, at any price. Meet Time Attack champion Mark Jager and see his Subaru STi as well as Stephan Papadakis' 2014 Scion tC at BorgWarner's booth #21641 at SEMA. BorgWarner is an official sponsor of Jager Racing and Papadakis Racing. For more information, visit www.borg warnerboosted.com, email airwerks@ borgwarner.com or stop by booth #21641.