Issue link: http://osercommunicationsgroup.uberflip.com/i/404074
A f te rm a rke t D a i l y N e ws W e d n e s d a y, N o ve m b e r 5 , 2 0 1 4 5 0 ADDCO: A COMPANY OF MANY FIRSTS IN THE INDUSTRY Addco Manufacturing Company Inc. produces the world's broadest line of automotive anti-sway bars and associated components. In addition to being the rec- ognized leader in aftermarket suspension parts, it is a proven, high quality provider to the OEM market, offering the respon- sive and cost-effective service that only a lean, flexible, state-of-the-art manufac- turer can provide. With more than 50 years of experi- ence in the suspension industry, Addco has achieved ISO 9001/QS-9000 certification, and has earned the unqualified confidence of both OEM and aftermarket manufacturers. Addco Manufacturing Company has exhibited for more than 30 consecutive years a SEMA. Addco provides OEM production parts, service parts and performance anti-sway bars and associated parts, and after market high-performance anti- sway bar kits, encompassing more than 1,200 vehicle specific applications. It also provides shift rods and other cold formed/forged components. It is the first company to incorporate polymers into stabilizer bar bushings, and is the first and only manufacturer to develop "cold forming" of pre-hardened bar stock to prevent heat treat deforma- tion and to retain material specifications in extreme use. Addco is the first and only manufacturer with the capability to produce both solid and tubular bars, top diameter of 2 1/8″ and 3" respectively. It is also first to develop and patent an "in-cab" discon- necting anti-sway bar system. Stop by booth #24137 to speak with a representative to see how a partnership with Addco Manufacturing Company can add a great quality product to your sales program. For more information, visit www.addco.net. COLORBOND LVP ONE-STEP AEROSOL AUTOMOTIVE COATING ColorBond LVP is a one-step aerosol automotive coating that penetrates below the surface to form a molecular bond and will restore or change the color of leather, vinyl, ABS, PVC, polycarbonate, acrylic, lexan, fiber- glass, TPU, TPO and metal. There are 148 contemporary OEM colors avail- able. ColorBond LVP will not crack, flake, peel or fade. ColorBond LVP can change colors over and over with- out fear of obscuring the grain simula- tion or affecting the suppleness of the leather or plastic. It is dry in 45 sec- onds and fully bonded in 10 minutes. An OEM finish is achieved directly from an aerosol can. A formula based mixing system composed of 11 bases is also available. ColorBond LVP can be used virtu- ally anywhere on a car or boat. The list includes: seats, kick panels, dash pan- els, steering wheels, mirrors, hubcaps, trim, carpets and convertible tops. Seven years of rigorous testing earned Colorbond LVP two worldwide OEM perform- ance specifications from The Ford Motor Company and can be used anywhere from Saudi Arabia to Antarctica. Its automotive customer list includes The Ford Motor Company and tier one manufacturer JCI and Visteon. Every ColorBond LVP aerosol is color-matched to OEM inte- rior standards. Its OEM list includes: Ford, GM, Chrysler, Mercedes, BWM, Porsche, Infinity, Lincoln, Cadillac, Acura, Harley Davidson, Toyota, Honda, Nissan and Sea Ray. Its customers include: paint and body shops; trim shops; job- bers; marinas; golf cart rehab centers; new and used car dealers; elec- tronic installers; detail centers and perform- ance shops; car washes and more. ColorBond manu- factures clear coats, adhesive promoters, engine paints, tire paint and more. For more information, visit www.color bondpaint.com, call 877-882-6567 or stop by booth #23787. POWERING PREVENTIVE MAINTENANCE SERVICES WITH TWO NEW APPS FROM MIGHTY Retailers have two new powerful apps to help them tap into the growing preven- tive maintenance business. Mighty Auto Parts has harnessed the power of both the tablet and the smartphone in two easy-to-use, customizable apps. Mighty's new "Love My Ride" smartphone app allows retailers to tie their customers to them and their servic- es, building customer loyalty and sales. "There are over 166 million smart- phones in use in the U.S. alone," said Mighty's Senior V.P. of Sales and Marketing, Gary Vann. "Our 'Love My Ride' app is an effective and inexpen- sive way for our retailers to connect with their customers and stay connect- ed." Consumers can use the app to track their vehicle's service history, make appointments, receive service reminders and much more, according to Mighty. Retailers can brand the app, customizing it with information on their locations and menu of services. They also have the power to push specials and service tips to their customers as well. Vann added, "Having your own app for both Apple and Android phones is something service providers will absolutely love!" Mighty's new ASSIST tablet app offers retailers a solution for two major challenges they often face: The first is performing a consistent and thorough vehicle inspection every time, and sec- ond, is effectively communicating the results and selling needed PM services to consumers. Vann said, "Tablets are everywhere; why not put them to work for you, inspecting vehicles, presenting service options, showing educational videos? The power of visu- al aids is well documented. Psychologists tell us that we receive 77 percent of our information through the eyes, 14 percent through the ears, and nine percent through the other senses. Our ASSIST app is an easy-to-use tool that capitalizes on the power of images and sound." With ASSIST, retailers can cus- tomize one of five vehicle inspection templates, attach and send pictures to customers, present consumers with serv- ice options, show short educational videos and much more. A powerful back end allows you to make updates on the fly and track performance. It is available for both Android and Apple tablets. For an aging vehicle population, preventive maintenance has never been more important. Mighty asserts that it only makes sense for service providers to use the power of today's technology to increase their sales of these profitable services. Mighty Distributing System of America, a franchisor of auto- motive parts and services, is headquartered in Norcross, Ga., and oversees 115 distrib- utors in 41 states and four international markets. The Mighty System features face- to-face local service, invento- ry management expertise and on-site and classroom training in conjunction with extensive offerings of OEM quali- ty undercar, underhood and chemical products. The Mighty business model has attracted independent repair shops, quick lubes, tire centers and new car dealerships across the nation and abroad. The company's unique approach of dealing directly and exclusively with automotive professionals had its begin- ning in 1963 in Maryland and the District of Columbia. For more information, visit www.mightyautoparts.com, call 800- 829-3900, email gary.vann@mighty autoparts.com or stop by booth #41089 at the SEMA Show. FOUND ON THE ROAD DEAD – NO, IT'S NOT A FORD By Patrick Egan, V.P., AutoVitals I am apparently the poster child for why you should always listen to the recommendation of your auto repair shop when they say, "You really need this!" I just got the regular old call. "Okay, your car is all done and we did your 50K service. You should also have your brake pads replaced, and your battery needs replacing as well." That was it! My car is five years old, so in my mind, no, it's all good. Well, it wasn't all good. There were no comments about the fact that my battery was only able to store XXXX amps when its factory rating was rather higher than that. Why didn't the service advisor show me a picture of what that looked like? Why didn't he point out the distinct possibility that my battery was going to be completely dead in three weeks, and that I might get stuck on the side of the road without a lifeline at the drop of a hat? Oh, and if only someone had also told me that, even if I got the car start- ed when I found myself in that situation, I wasn't going to be able to turn it off or open my Audi A4's electrically controlled fuel door. Without power I could not add gas and could not even open the trunk to get out my jumper cables. You know how this story ends. I ended up paying over $400 for a bat- tery and service at the exact wrong time plus the inconvenience of not being able to be where I was supposed to be. Why does my repair shop not have a digital inspection program to tell me all this stuff before I got stuck on the side of the road? What if I'd been stranded in the wrong place? What if no one was able to help me get my kids to school? What if I'd missed the most important meeting of the year? What if? This is where we get to why anybody who is running an auto repair shop should be using something like the Electronic Inspection Sheet or SmartFlow from AutoVitals. Because the real tragedy of this story for my regular service guy is that I had anoth- er $400 to spend on my Audi, and he didn't get it. Nope, that money went to the shop closest to where I got stuck. For more information, visit www .autovitals.com, call 866-949-2848 or stop by booth #38204.