Issue link: http://osercommunicationsgroup.uberflip.com/i/365680
C h a i n D ru g s to re D a i l y 6 1 S u n d a y, Au g u s t 2 4 , 2 0 1 4 easy to find, they'll go somewhere else to find it. 4) Millennials have not abandoned in-store shopping. Yes, they are comfortable shopping online and do so frequently, though they don't show much interest in buying gro- ceries online (for now). Still, they active- ly shop in store, valuing convenience and immediacy of reward. These younger shoppers like to see and feel product. If they like it and want it, they'll buy it. They don't want to wait. Millennials may share some similarity to other shopper segments, but they are a unique target for marketers, in their val- ues, focus on work/life balance, intensity of pre-shopping research and their com- fort with digital tools. Inmar's Behavioral Analytics team Inmar ( Cont'd. from p. 4) gathers and translates this kind of data into actionable insight that can help tar- get marketing to influence consumer and patient decisions. Inmar's recent behav- ioral study of diabetics revealed insights into how they view healthcare, how and where they seek information about their health and what their challenges are with managing their disease. The power of insight from behav- ioral analytics bears great power in understanding what factors influence choices of healthcare providers, related services, product or information sources. To learn more about the "Millennial" shopper segment and view a video from the "Mining for Millennials" consumer panel, go to: http://go.inmar.com/Mining- for-Millennials-Consumer-Panel-Video- Player.html. Visit Inmar at booth 2849. For more infor- mation, email learnmore@inmar.com or call 866-440-6917. Abacavir, Acyclovir, Benztropine, Calcium Acetate, Cyclobenzaprine and Lisinopril, Camber will remain one of the fastest growing generic pharmaceutical compa- nies in the U.S.A. for years to come. CDD: Tell us about your supply chain. KO: Camber is a fully integrated interna- tional pharmaceutical company that maintains quality and integrity in all its products from API manufacturing to fin- ished dosage. Camber is a wholly owned subsidiary of Hetero Drugs based in Hyderabad, India. Hetero Drugs is a global pharmaceutical, research and development company with an emphasis on API production and manufacturing of finished dosage forms. Invagen, our associated company, offers a substantial amount of Camber products that are man- ufactured in the U.S.A. Collectively, combined between Hetero, Invagen and Camber, there is over one million square feet of warehouse, distribution and man- ufacturing space. CDD: To what do you attribute Camber's Camber ( Cont'd. from p. 1) phenomenal growth? KO: The combination of our empha- sis on API manufacturing, consistent supply and commitment to customer service has made us a force to be reckoned with in each of our product categories. Camber has been recognized as one of the Top 20 overall pharmaceutical companies in dispensed prescriptions. Our mission is to bring the highest quali- ty generic pharmaceuticals to the market to improve quality of life through afford- able medications. CDD: What are the future goals of Camber Pharmaceuticals? KO: As an organization, the goal of Camber is to be its customer's first choice for multisource generic prescrip- tion products. Camber strives to be the most reliable and cost effective generic supplier across a broad range of thera- peutic classes. For more information about Camber Pharmaceuticals, visit booth 2434, visit www.camberpharma.com or call 732- 529-0430. hyperopia (farsightedness) and astigma- tism (condition that causes blurred vision), presbyopia (diminished ability to focus on near objects) cataract, spherical aberration (difficulty focusing) and corneal health. Its proven programs and systems help eye care professionals address vision care challenges and mas- ter refractive technologies. The global demand for vision care is on the rise as the baby boomer population ages and vision care becomes more affordable in less-developed countries. Geographically, 65 percent of Abbott's Vision Care sales are generated outside the United States, with further expansion underway in emerging markets such as China and India. Abbott's vision care business employs more than 3,700 people worldwide and has a presence in more than 60 countries. Corneal Abbott's broad selection of products serves patients who wear contact lenses or need relief from dry, irritated eyes. Abbott offers multi-purpose and hydro- gen peroxide contact lens cleaning sys- tems that provide powerful disinfection capabilities and are recommended by eye care professionals for safe, effective con- tact lens cleaning. Abbott's lubricating eye drops provide long-lasting relief for those who suffer from occasional or chronic dry eye symptoms. Key Products RevitaLens OcuTec Multi-Purpose Disinfecting Solution: Cleans, rinses, disinfects, removes protein, stores and Abbott Medical ( Cont'd. from p. 1) conditions soft contact lenses, including silicone hydrogel lenses. COMPLETE Multi-Purpose Solution Easy Rub Formula: Single-bot- tle solution that effectively cleans and disinfects soft contact lenses. Oxysept UltraCare Formula Peroxide Disinfection System: Hydrogen peroxide system that provides powerful disinfection for contact lenses. Blink Contacts Lubricating Eye Drops: Provide contact lens wearers pro- longed lubrication and protection against dryness. Blink Tears Lubricating Eye Drops: Provide relief from mild-moderate and moderate-severe dry eye symptoms. Cataract For those who struggle with debilitating cataracts, Abbott offers lens removal sys- tems, viscoelastics and intraocular lenses (IOLs) that deliver improved functional vision by reducing image blur caused by refractive error, and multifocal IOLs that significantly reduce or eliminate the need for eyeglasses. Refractive Abbott is the world's leading provider of laser vision correction (LASIK) tech- nologies. The complete line of refractive products meets the needs of patients who seek freedom from eyeglasses or contact lenses. Abbott offers eye care profession- als the industry's most advanced laser vision technologies to correct myopia, hyperopia and astigmatism and to enhance surgeon productivity. For more information, visit Abbott Medical Optics at booth 1153. front of the packaging makes a lot of sense as well. We really appreciate all the feedback from customers! We also took the opportunity to include a Spanish language panel on all the new packaging. This was another suggestion from our customers that just makes sense and fills a need for many customers both in the United States and internationally. The new Pen Needle Allison Medical ( Cont'd. from p. 4) packaging has English, Spanish and also includes a French translation. I think the relationships and the idea sharing we've been able to incorporate in our business plan is a key to successfully growing the business next year and in years to come. Visit Allison Medical at booth 1425. For more information, go to www.allison medical.com, call 800-886-1618 or email info@allisonmedical.com. addition of Duane Reade. We are enjoy- ing increased success in major regional grocery chains including The Kroger Co. and Kroger-owned brands, H-E-B, Fred Meyer and Meijer. Our continued focus for 2014 and into 2015 will be on expanding our product scope and shelf- space presence. We anticipate adding more household name retailers to our U.S. national chain list in the coming quarters. CDD: What factors do you believe are driving your growth and success? SF: Truly the biggest factors driving our success are our team and our products. I am blessed to have found great people who own our vision and work hard and smart every day. We also have great part- ners who believe in us and in the market, and continue to make investments in our mutual success. Of course, you still have to produce and sell high-quality products that customers want, and we think we have exceptional offerings under our Gun Oil ® and PINK ® brands. We're very proud of the fact that all of our products are Made in USA. Last, I think the mar- ket for personal lubricants is fully main- streamed and growing more discerning in its buying habits every day. CDD: What is your view of the markets for PINK and Gun Oil offerings? SF: We see strong demand from women 35 and older, especially mar- ried women whose kids are leaving the nest, and women who are re-entering the dating scene. They are very savvy, no-nonsense shoppers. Millennial women, the mostly under-30 and unmarried set, are an emerging seg- ment enjoying a lot of sex, including anal and toy play, for which lubricant Empowered Products ( Cont'd. from p. 1) use is essential. We also continue to enjoy a very strong and loyal follow- ing among gay and straight men for our Gun Oil products. CDD: How extensive and competitive is your personal lubricant product line today? SF: Empowered Products develops, manufactures, markets and sells 17 SKUs in two product lines: PINK for women, and Gun Oil for men. We are committed to producing products that are safe for use in your most intimate body regions, so products are free of parabens, glyc- erins and dyes. We also emphasize healthy sex, so many of our products are infused with aloe vera and vitamin E for restorative and healing properties, and ginseng and guarana to heighten sensa- tion and increase blood flow. CDD: Describe Empowered Products' cur- rent marketing and distribution strategy. SF: We recently executed a FARR with Walgreen's that was extraordinarily successful. In late 2013, we initiated our largest national direct-to-consumer marketing campaign for our full line of sexual lubricants and high potency sex- ual enhancement supplements for the U.S. consumer market. We published free-standing insert campaigns reaching more than 26 million households. We launched a Wellness Store in the U.K. For Valentine's Day this year we ran our first-ever television commercial for Gun Oil in select markets and which has gone viral on YouTube with almost 400,000 views. Visit Empowered Products at booth 1565. For more information, go to www.empoweredproducts.com, call 800-929-0407 or email wholesale@ empoweredproducts.com.