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C h a i n D ru g s to re D a i l y S u n d a y, Au g u s t 2 4 , 2 0 1 4 6 0 Strawberries & Bananas, Apples & Bananas and Strawberries & Mangoes – each featuring a favorite Looney Tunes character, including Bugs Bunny, Tweety, Daffy Duck and Taz. These organic, kid-sized treats come in a re- sealable 1-ounce Grab-n-Go bag as well as a lunchbox-sized 0.33-ounce Munch Pak, sold in a 5-Pak variety box. A fun way to introduce nutritious fruits into a young person's diet, Organic Little Crunchies are a bite-sized, better- for-you alternative to everyday snacking. While children will be drawn to Organic Little Crunchies' colorful, Looney pack- aging, parents will appreciate the new line's nutrients and convenience. Organic Little Crunchies' freeze-dried fruits are all-natural and gluten-free, also contain- ing no added sugars or preservatives. They are the perfect snack to ensure chil- dren get their all-important five-a-day. Crunchies are made through a unique freeze-drying process in which frozen fruits are placed in a refrigerated vacuum chamber, removing up to 97 per- cent of the moisture. This process gives Crunchies their crunchy texture and allows them to retain about 90 to 94 per- cent nutrients and virtually all the nutri- tious enzymes, compared to average 45 percent nutrients with heat drying. Commenting on the partnership with Warner Bros. Consumer Products, Crunchies' President and CEO Jim Lacey said, "We are thrilled to join with such beloved and timeless Looney Tunes char- acters to help young people discover the fun and appeal of healthier eating. Given the widespread popularity of Bugs Bunny and the Looney Tunes family, we feel confident Organic Little Crunchies Crunchies ( Cont'd. from p. 1) will quickly become one of the most suc- cessful product launches in Crunchies' history." "Whether it's the classic Looney Tunes shorts that moms and dads know and love or today's popular The Looney Tunes Show on Cartoon Network, which is introducing a new generation to the antics of Bugs Bunny and his gang, we know these characters are relevant to the entire family. We are proud to be partner- ing with Crunchies to bring the ingredi- ent of fun to these healthier snacks," said Karen McTier, Executive Vice President of Worldwide Marketing and Domestic Licensing, Warner Bros. Consumer Products. About Crunchies Food Company, LLC Founded in 2006, Crunchies Food Company's leading line of all-natural, nutritious freeze-dried fruits and vegeta- bles are redefining healthy snacking for the 21st century. With a satisfying crunch of delicious concentrated flavor, Crunchies are free of preservatives and chemicals, plus they're gluten-free and kosher. About Warner Bros. Consumer Products Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world. LOONEY TUNES and all related characters and elements are trademarks of and ©Warner Bros. Entertainment Inc. (s14) Visit Crunchies at booth 2176. For more information, visit www.crunchiesfood.com or call 888-997-1866. CRYSTAL BOLSTERS POPULAR CRYSTAL ESSENCE LINE WITH NEW VANILLA JASMINE Based on the resounding success of Crystal essence Lavender & White Tea Roll-On, its most popular launch of the past 20 years, Crystal ® , the world's No. 1 selling natural mineral salt deodorant brand, is debuting its new Crystal essence Vanilla Jasmine Roll-On at NACDS booth 1172. "We believe this is the most allur- ing fragrance we've ever created," said French Transit, Ltd. company Founder and President Jerry Rosenblatt, whose company launched Crystal essence line in 2009 and has seen its Lavender & White Tea Roll-On climb to the No. 2 selling natural roll-on in the country. "What makes this fragrance so special is that we believe it will appeal to both men and women." The product's stun- ning green packaging and highly appealing aromas offer consumers and retailers an excellent complement to other Crystal essence products (that include Chamomile & Green Tea and Pomegranate Roll-Ons and Body Sprays). Crystal essence Vanilla Jasmine Roll-On combines natural mineral salts with natural vanilla and jasmine essential oils and extracts. As with all Crystal products, Crystal essence Vanilla Jasmine Roll-On is hypoallergenic, non-sticky, non-staining and contains no aluminum chlorohydrate, aluminum zirconium, parabens, phtha- lates, dyes or propylene glycol. Crystal essence Vanilla Jasmine Roll-On is com- posed of mineral salts, which form an invisible layer on the skin, making it impossible for bacteria to thrive. In effect, Crystal deodorants prevent odor naturally – even after strenuous physical activity. They are cruelty-free and non-GMO. The company invites retailers and distributors to stop by booth 1172 to be among the first to inhale this most allur- ing fragrance and to receive a free See's Candy Vanilla Lollipop. The company plans to launch an extensive trade and consumer marketing to support the new Vanilla Jasmine roll- on, including FSIs, coupons and social media. Visit Crystal at booth 1172. For further information, contact Gunter Watson, National Sales Manager, via email (gunter@thecrystal.com) or phone 214- 533-6559, or Elfie Ehrlich via email (elfie@thecrystal.com) or phone (within the US: 800-829-7625 or 650-548-9600 Monday through Friday. KNAPP INTRODUCES KISOFT VISION TECHNOLOGY FOR TABLET/CAPSULE VERIFICATION KNAPP Logistics Automation, Inc. is a global leader in pharmacy and prescrip- tion automation and continues its impres- sive history of innovation with the intro- duction of KiSoft Vision. KNAPP devel- oped KiSoft Vision based on augmented reality principles more than four years ago and has integrated this technology into many material-handling solutions. This latest example of innovation ensures patient safety through easy visual verifi- cation of the correct tablet/capsule for the proper prescription. The usability of this technology is for vial/bottle and blis- ter/medication cards. As the National Drug Code (NDC) database continues to grow and expand, and it stores the complete NDC profile in the client's database, including all char- acteristics such as image, color, size, shape, etc. This allows Vision technology recognition software to utilize high reso- lution digital scanners/cameras to accu- rately and quickly verify proper sequences and orientation on items such as blister cards. Vision recognition soft- ware also authenticates unique attributes of tablets/capsule such as shape (length, width, contour), specific surface letter and num- ber imprints, color and color deviations, broken/chipped tablets, and empty cap- sules or missing items. Any anomalies detected are reported and the question- able item is sent for secondary verifica- tion by a pharmacist. In addition to tablet/capsule verifica- tion, Vision technology can be used to confirm patient label statistics – bar- code/prescription information, patient details and product ID – and images of patient and blister/vial filled tablets are captured and stored for future reference if needed. Real time updates and/or reports are generated for any combination of flags or alerts loaded into the software database. KNAPP Logistics Automation Inc., a member of the KNAPP group, is headquartered in Kennesaw, Ga. KNAPP has been a leader in improving prescription accuracy and safety since introduction of its original automated tablet dispenser in 1999. On- going development of cutting-edge fea- tures help pharmacies improve their throughput and efficiency by designing and implementing counting and dispensing products that ultimately lead to enhanced levels of quality, safety and speed, both for the patients and for the pharmacy. For more information, contact KNAPP at 678-388-2880, email sales.us@knapp.com, stop by booth 1708 or visit www.knapp.com. "ITCH FREE GUARANTEE" PROMISES CONSUMERS TRICALM WILL STOP THEIR ITCH Consumers are often skeptical when it comes to trying a new product, even if it is superior to what they may be currently using. The makers of TriCalm, a new anti-itch product, were convinced that if someone tried their product they would see how quickly and effectively it stopped their itch. This led to the "Itch Free Guarantee," a simple no-questions- asked guarantee that promises consumers their money back if they are for any rea- son unsatisfied. It has been a key feature of TriCalm's $12 million advertising campaign, and is featured prominently on its packaging. "As a new brand, we knew we had to do something our more recognizable competitors can't or won't do," said Justin Brown, the company's Vice President of Sales. "We know what an amazing product TriCalm is, and we have enough faith to guarantee it fully." So far, it certainly seems to be working. TriCalm has become the fastest growing brand in Anti-Itch, and has grown exponentially since offering the money back pledge. According to IRI TriCalm has grown from being the No. 55 Anti- Itch brand in Total US Multi-Outlet in January before offering the guar- antee, to No. 15 in May, up 587 per- cent from the year prior. "We certainly think the Itch Free Guarantee has helped us convey what a truly effective product TriCalm is and has given consumers a high degree of confi- dence to find out for themselves," contin- ued Brown. "In addition, we have been just as pleased with how few people have taken us up on the offer." With the explosive growth of TriCalm Steroid-Free Hydrogel, look for two new products from TriCalm: TriCalm Extra Strength Spray and TriCalm Clinical Repair Cream. Both will be available in retail in 2015. For more information, visit www .tricalm.com. Direct sales inquiries to master broker David Biernbaum & Associates LLC. David can be reached at 314-434-6008 or david@biernbaum.com. In addition, Justin Brown can be reached at the company at 858-550-1900, ext. 137 or jbrown@cosmederm.com. To learn more, visit booth 2283.