Issue link: http://osercommunicationsgroup.uberflip.com/i/365680
C h a i n D ru g s to re D a i l y 5 7 S u n d a y, Au g u s t 2 4 , 2 0 1 4 recently stated, "At decade's end, the trusty copper-wired landline telephone could be nothing more than a memory." For instance, AT&T and other large telecoms are not even replacing old tech- nology when it fails, like what happened in the New York tri-state area after Hurricane Sandy. They are just switching those landlines to fiber-optic or wireless ones. That's a big shift, and chain phar- macies need to make sure that their net- work and communications technology are ready to move over to cloud IP as tra- ditional landlines are phased out. CDD: How is TeleManager evolving its product line to help pharmacies stay on top of these challenges? VG: TeleManager offers one of the most comprehensive cloud communications portfolios in the pharmacy industry, and we continue to strive to bring superior value to our customers. Through our iRefill Connect suite of products, TeleManager is leading the charge to deliver innovative, reliable and unified applications and services in the cloud. iRefill Connect includes our newly enhanced iRefill Telecom with embedded cloud-based IVR, Outbound Messaging, Facebook app, mobile app, and interac- tive text messages and websites. iRefill Telecom is seamlessly integrated with all our iRefill Connect products and servic- es, including our hosted IVR solutions. CDD: Why Cloud Hosted Unified Communications from TeleManager? VG: Let's face it – good communication is critical to a pharmacy's success, but today it can be really confusing. Desk phones, mobile phones, softphones, a Telemanager ( Cont'd. from p. 1) pharmacy's IVR and other apps. The list goes on. You need to unify and simplify the ways a pharmacy can communicate and collaborate. That's unified communi- cations in the cloud, and it's our number one mission now. We've been providing hosted cloud pharmacy solutions for more than 10 years. At TeleManager, we cram all the fea- tures and functionality of an expensive traditional PBX into our secure data cen- ter so we can assist pharmacies with remotely managing their communica- tions "in the cloud." With our iRefill Telecom hosted PBX, pharmacies can be sure they are getting the ultimate in flex- ibility, unlimited scalability, minimum hassle and maximum satisfaction from their phone system. Our hosted voice platform provides a highly scalable and robust foundation for our offering of cloud-based services. This platform allows us to also offer call centers with robust reporting, call recording services and a lot more. Perhaps the most intrigu- ing area of unified communications for pharmacies is the integration of the phone on the counter with the mobile phone in the pharmacist's pocket which allows a pharmacy's staff to use a mobile phone as an extension of the pharmacy's phone system. iRefill Connect also allows pharmacies to employ custom branding in their applications and deliv- ers sophisticated analytics using the iRefill Mobile and PBX portals. TeleManager's patented cloud-based products truly present pharmacies a remarkable value proposition: innovative technology for communicating with patients in a cost-effective way. For more information, go to www.tele manager.com, call 973-679-6500 or 800- 600-0435, email sales@telemanager.com or stop by booth 1024. products for different conditions and dif- ferent animals on my ranch in Rialto, Calif. I also wanted a non-toxic product that could be used around my animals' eyes, noses and mouths. We followed up with the launch of our human wound and skin care line called Puracyn in 2010, and debuted Articyn, our body art and tattoo aftercare and cleanser line, in 2013. CDD: What makes your products unique? BB: Vetericyn, Puracyn and Articyn sprays and gels consist of a unique, patented formula of specially engineered saline that contains the active ingredient hypochlorous acid, a compound long known for its health benefits. The solu- tion mimics compounds naturally pro- duced by white blood cells in the body, making it an ideal aid in wound cleaning and healing. CDD: Why do you recommend antibiot- ic-free products for wound care? BB: Overuse of antibiotics and other drugs are creating new "superbugs" that are resistant to traditional treatment options. The mode of action for Puracyn, Vetericyn and Articyn is different, so it does not promote resistance. Also, our products are 100 percent non-toxic and biocompatible. They don't sting when applied and are safe if licked or ingested. Free of antibiotics, steroids, alcohols and dyes, our products are doctor tested and proven clinically safe on wounds, cuts, abrasions, irritations and lacerations. In addition to being safe, our products are extremely easy to use. The product comes ready to spray, allowing for easy wound cleansing without the need for run- Innovacyn ( Cont'd. from p. 1) ning water or unnecessary rubbing of the injury. Puracyn, Vetericyn and Articyn don't stain skin, fur, clothing or furniture. CDD: What advice do you have for chain drug retailers to maximize sales of your human products? BB: It's helpful to educate employees, particularly pharmacists, about how Puracyn works and where it's located on the store planogram. Often new products that aren't the typical RX to OTC switch can be stocked without the pharmacy team knowing they are on shelf. CDD: Why is Puracyn an important addition to the first aid section? BB: Puracyn uses advanced technology to cleanse wounds and give the injury a clean start. We are working to educate the consumer on thinking differently when choosing first aid products, especially because Puracyn is non-toxic, contains no antibiotics or steroids, and doesn't sting when applied. CDD: How does Innovacyn work with retailers to support sales of Puracyn? BB: We have an aggressive social media and PR team that is active on Facebook, Twitter and Instagram, and works with top lifestyle bloggers and journalists to increase awareness and drive sales. We also work closely with our retail partners – we've participated in several register rewards programs with Walgreens, and recently a +Up event with Rite Aid, giv- ing away almost 100,000 bottles of Puracyn. For more information, call Innovacyn at 866-318-3116 or visit www.innovacyn.com. Visit Innovacyn at booth 1168. SWEET SUCCESS WITH BROWNIE BRITTLE An interview with Sheila G. Mains, CEO and Founder, Brownie Brittle, LLC. CDD: If you had to pick one reason you think Brownie Brittle has become a run- away hit with consumers, what would it be? SM: Brownie Brittle is a very relat- able snack. A time-honored treat in America, most of us remember eating brownies as kids. Brownie Brittle evokes those same great childhood moments. At only 120 calories per serving, Brownie Brittle makes those chocolatey memories available as a low calorie snack. CDD: How has the product line changed over the past three years? SM: We've updated our flavors based on demand, and we're very confident that our current flavor lineup is hitting the sweet spot with consumers. The crispy, crunchy texture of Brownie Brittle hasn't changed. The new pack- aging is art deco inspired and each fla- vor has its own unique bag color, enabling fans to identify their favorite at a glance. Additionally, we've added 1-ounce and 2-ounce sized bags that are perfect for snacking on the go. CDD: If you were giving marketing advice to a new specialty food compa- ny, what would it be? SM: Identify your demographic early, and focus your efforts on winning the hearts and stomachs of those folks. Additionally, plan to spend real mar- keting dollars to promote your brand. There's a lot of competition on the shelves these days, and you have to con- sistently drive home your brand messag- ing to resonate with consumers. Also, develop a product that fills a void or niche in the marketplace. We saw a need in the specialty food industry to create a snack with a rich brownie taste, fewer calories and a remarkable crunch. Just after the product launched, Brownie Brittle began flying off the shelves, and we knew we were filling that void in the marketplace. The demand for a snack of this type was high, and that has directly correlated to our success. GN: How important do you think giving back through charitable giving or communi- ty stewardship is in our indus- try? SM: It's essential for any successful spe- cialty food company to include some form of community giving in their busi- ness model. Fans want to see that we never take our success for granted and that we give back a percentage of our profits to causes that are near and dear to our hearts. Not only is it good business, but I'm delighted to be able to share our success through these sponsorships. Learn more by visiting www.browniebrit- tle.com, email info@browniebrittle.com or call 800-BROWNIE. BRAD'S ORGANIC MAKES FOR WHOLESOME, TASTY MEALS Prepare yourself the healthy, wholesome meal of your life with Brad's Organic gluten-free pasta made from organic corn and rice – all straight from Italy. Many of Brad's products are gluten- free and kosher as well as delicious tast- ing with low-fat and low-sodium ver- sions you are sure to love. If you're into making your own sauce, try the company's high-quality canned tomatoes and make the sauce only you know how to make. All of Brad's Organic Foods' superior quality and affordable products are certified USDA organic and taste great because the team at Brad's does it the right way – the Brad's way. Find the company's products in the organic section of your local food market or at w w w. b r a d s o rg a n i c . c o m . Bon appetit! To learn more about Brad's Organic foods, visit www.bradsorganic.com or email sales@bradsorganic.com.