Issue link: http://osercommunicationsgroup.uberflip.com/i/365680
C h a i n D ru g s to re D a i l y S u n d a y, Au g u s t 2 4 , 2 0 1 4 2 4 IMS HEALTH CONSULTATIVE ENGAGEMENT UNCOVERS STRATEGIC OPPORTUNITIES Healthcare information company IMS Health (IMS) conducted a needs assess- ment with a major drug store chain, and as a result, has developed new insights to support the chain's growth and prof- itability. These solutions helped the company coordinate customer strategies and programs, as well as manage per- formance at a local market level. "We conducted in-depth discus- sions geared toward understanding the issues keeping the client up at night," said Jim Hunter, VP, Supplier Services, IMS. "This went beyond just putting their market information to better use. It was about working together to uncover any internal roadblocks or information gaps that were preventing the company from achieving its marketing and sales objectives." A team of IMS consultants con- ducted hour-long discussions with nearly 30 company executives across marketing, strategic planning, purchas- ing, finance and technology. Via this process, the organization's most press- ing business concerns were uncovered collaboratively. Understanding the 'Why' and Beyond Conversations about objectives, priori- ties, obstacles, gaps, and current resources and services uncovered the need for: addressing the growing prob- lem of information overload and data interpretation; understanding the 'why' behind market trends; and implementing operational improve- ments around infor- mation management. The ultimate call to action was for more actionable insights in order to drive performance. It's no longer enough to know that a particular store in Nashville is not performing as well as a store in Boston; the company needs to understand why the differences exist. For example: why are we not growing as fast as the market?; why is one store per- forming better than another?; why are we losing customers from certain seg- ments?; why was our program effective (or ineffective)? "One of the primary issues for many pharmacies is that the front and back of the store continue to operate separately," Hunter explained. "They need consumer purchasing insights to help ensure that customers who buy from the front of the store fill their scripts at the same time – and vice versa." Another major need is for insights to be defined by meaningful local market areas in order to truly understand market shares and customer loyalty patterns. These insights enable the retailer to determine where new stores should be located and how to optimally promote in different markets. "The needs assessment was eye- opening for us and the retailer," said Hossam Sadek, VP, Global Supplier Services, IMS. "We're looking forward to providing a new portfolio of value- added services that will further benefit our suppliers." Deeper knowledge of customers and the local markets – that's today's strategic advantage. For more information, contact IMS Health at 973-257-7135 or jure@us. imshealth.com, or stop by booth 608. UNIWEB MODULAR ROOMS OFFER COST-EFFECTIVE INNOVATION Does your store need a new room? A manager office, consultation room, ship- ping and receiving station, secure cash room, complete pharmacy center, tempo- rary space, reception area or a work/mail station? Regardless of its purpose, insist on a room that meets or exceeds your specifications cost-effectively and effi- ciently, a room that enhances your com- pany's function and style. Uniweb's "Tilt-Up" Style Modular Rooms provide the answer. Quick and Cost-Effective Uniweb Modular Rooms: designed, com- pletely factory built and UL factory wired prior to arriving at the construction site. Precision engineering and assembly- line productivity generate savings in installation labor, needed materials and construction time. With minimal in field variables when installing a Uniweb room, materials costs are contained and fewer installers are required to achieve top-quality assembly. The speed of the room's set up allows other subcontractors to begin and complete their work faster than in other construction methods. The rapid construction phase helps to main- tain your budget, while maximizing your operating and investment dollars. By the way, Uniweb Rooms depreciate as a fix- ture as opposed to a capital or lease-hold improvements. Under present tax laws, typically, every third or fourth room purchased gives you one free! Innovative Uniweb Tilt-Up facilities reflect the design and production of innovative, functional and aesthetically pleasing rooms at costs that challenge the develop- ment of tradi- tionally constructed rooms. Uniweb rec- ognizes how crucial your retail or phar- macy space appearance is to you and to your customers. Uniweb's design team works alongside your personnel and architects to craft and create a welcom- ing ambiance for the customers. The components will meet your company's specific aesthetic requirements, includ- ing surface options, materials, custom colors and finishes coordinating with your store's interior. Column-free uprights with continu- ous channels allow for an integrated and flexible clutter-free functional working environment with unrestricted merchan- dising or storage space. Modular shelv- ing, cabinets and accessories are easily interchangeable and exceptionally prac- tical. Every Uniweb room can be cus- tom-designed to meet exact require- ments, both in function and appearance. Feel free to dream and design! Durable and Safe Uniweb products will not rip or tear and are more fire resistant than traditional wood shelving and drywall. You will have a productive room that will last and con- tinue to be a supporting member of your "retail team" for years to come. Since most of the fabrication and wiring is com- pleted in the factory and install starts at ground level, Uniweb's Tilt-Up rooms allow for safer working environments for installation crews than traditional drywall builds and the reduced construction cycle decreases the opportunity for accidents. Uniweb Modular Rooms provide attrac- tiveness, efficiency and longevity. Imagine the goal; Uniweb will help you bring it to reality. For more information, visit booth 1130, call 800-486-4932 or visit www.uniwebinc.com.