Issue link: http://osercommunicationsgroup.uberflip.com/i/365680
C h a i n D ru g s to re D a i l y S u n d a y, Au g u s t 2 4 , 2 0 1 4 4 Lee M. Oser CEO and Editor-in-Chief Kim Forrester Paul Harris Associate Publishers Lorrie Baumann Editorial Director Jeanie Catron JoEllen Lowry Dave Bernard Associate Editors Yasmine Brown Vicky Glover Graphic Designers Ruth Haltiwanger Customer Service Manager Lynn Hilton Conda Peeler Justin Schmigel Account Managers Enrico Cecchi European Sales Chain Drugstore Daily is published by Oser Communications Group ©2014 All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 www.oser.com European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy. AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH NACDS Are members of the "millennial" genera- tion different from other consumers? Yes. And no. Inmar's recent "Mining for Millennials" consumer panel brought to light some surprising attributes of these shoppers that are significant to mar- keters, but are all too often overlooked. Retailers and brands should take note – these behaviors and beliefs clearly demonstrate there is much more to mil- lennials than commonly assumed, even where they are similar to other groups. 1) Millennials are working hard to get ahead. Hit hard by the recession, they face challenges establishing themselves professionally and building a home for their families. They work multiple jobs, share living space, watch their spend- ing and actively look for deals and ways to save time and money. The investment of their hard-earned money and time must yield real return. Marketers' engagement with this group must be clearly worth it to them. 2) Millennials are challenged to meet their healthcare needs. There are a lot of moving pieces to this one. Cost – Budgets are tight and cover- age is limited. Getting treatment is weighed carefully against paying other bills and having food on the table. Seeing a doctor – if they have one – is about treating a serious illness. Even then, they will use their own discretion. Time – They don't want to wait. Scrutinizing Need – They acknowl- edge the need for preventative care and check-ups, but they lack the collective motivation to get it done – especially males. 3) Millennials value their free time. They don't have much free time between work, school and family, so it carries a very high premium. As a result, millennials are looking for mar- keters to make things easy. They want maximum convenience in finding products and information. If it's not MILLENNIALS REVEAL SURPRISING INSIGHTS ABOUT THEIR NEEDS By Peter Magnuson, Vice President of Sales, Allison Medical I joined Allison Medical, the manufac- turer of the SureComfort diabetic prod- uct line, in 2008, excited to be a part of a team and a company that is ready to listen to customers regarding product improvements. Understanding that many of our products are used in a fast- paced retail pharmacy, we asked phar- macists what we could do to make their job easier while filling a syringe or pen needle prescription. The answer: easy to identify product specification informa- tion (size, length, gauge) and obvious NDC numbers. This year, we introduced new pack- aging to address these ideas, and are get- ting very positive feedback from our retail partners. The industry has always had a color coding system for the size or ml of a syringe, but we took it one step further and assigned color coding for length and gauge as well. The idea is to make it quick and efficient for Pharmacy Technicians to identify the cor- rect product and fill the prescription accu- rately. Moving the NDC number to the SURECOMFORT INTRODUCES NEW PACKAGING Continued on Page 61 Continued on Page 61