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KNHR Show Daily IHHA Mar 5 2013

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K i t c h e n w a r e N e w s & H o u s e w a r e s R e v i e w S h o w D a i l y Tu e s d a y, M a r c h 0 5 , 2 0 1 3 3 8 BÉABA BABYCOOK PRO STEAMS, DEFROSTS, BLENDS, WARMS HEALTHY MEALS Béaba, creator of innovative and well- designed products for the kitchen and home, brings its innovation to the housewares industry with the new Béaba BABYCOOK® Pro and Pro 2X. These patented one-of-a-kind appli- ances offer parents a time-efficient way to cook healthy food, while saving up to $1,350 per year by making home- made baby food (estimate based on $0.30 per ounce for store bought food versus $0.05 per ounce for homemade food). The compact BABYCOOK Pro functions as a steamer, blender, warmer and defroster to prepare fresh, healthy meals in less than 15 minutes, and the new lid design allows for completely safe one-handed operation. "Homemade organic food is more cost-effective than store-bought organic food, which positions Béaba BABY- COOK Pro as an appliance that pays for itself relatively quickly," said Olivier Foglizzo, CEO of Béaba USA. "Our focus groups show that parents want to control what foods and food textures they feed their baby which is another key ben- efit of the BABYCOOK Pro." The BABYCOOK concept is sim- ple: it starts by steam cooking vegeta- bles, fruits, meats and fish, while pre- serving their vitamins and flavors. It then blends them to the desired consis- tency based on the age of the child, from purees to more solid food. An easy two-step process means a variety of flavors and textures to help develop baby's taste buds. Parents can also use BABYCOOK to quickly reheat or defrost precooked foods. BABYCOOK Pro ($149.95) and BABYCOOK Pro 2X ($199.95) are the first one-handed operation baby food makers in the market. The redesigned cover opens and closes with one touch, and Pro bowls are also larger with a 4.7- cup capacity. BABYCOOK Pro 2X has two bowls (9.5-cup capacity) so you can prepare both a sweet and savory meal in about 20 minutes. "A recent survey found that 80 per- cent of moms are very interested in learn- ing how to cook for their growing fami- lies (Source: The Bump). The BABY- COOK Pro makes it easy," Foglizzo said. Other Pro features include a self- storing spatula for easy mixing and handling of the hot basket as well as an auto shut off feature. The bowl, steam- er basket, bowl lid, removable blade, mixing lid and spatula are top rack, dishwasher safe. The two new products will be available in three great color combinations: Gipsy (white with pur- ple accent), Sorbet (a medley of greens), and Latte-Mint (warm brown with a touch of light green). A full range of cooking and storage acces- sories is also available. Béaba (www.beabausa.com) was founded in 1989 and is headquartered in France. The company is known world- wide for its unique ability to create inno- vative products with a focus on design and technology. For more information, visit booth L11922, check out www.BeabaUSA.com, call (201) 533-8700 or email lisa.cour- tois@peekaboo-usa.com. ZERO ODOR MAKES ITS IH+HS DEBUT Zero Odor, the molecular odor elimina- tor, is exhibiting at the International Home + Houswares Show for the first time ever, and company founding partner Jim Huffstetler couldn't be more excited. "This has been a few years in the making, and we feel the timing is right to step into the spotlight of this wonderful event," Huffstetler said. "We are proud to introduce the breakthrough, industry leading odor elimination technology of Zero Odor to the International Home + Housewares show attendees." Zero Odor uses a unique and patent- ed approach to odor elimination. When you spray Zero Odor in the air or onto a surface, it seeks out and bonds with the odor molecules, turning them into non- odor molecules. Any odor that Zero Odor touches is gone forever and won't come back, thanks to an irreversible bonding process on the molecular level. Since Zero Odor doesn't use heavy per- fumes or fragrances like so many prod- ucts out there, all you are left with is clean, crisp air. Zero Odor completely eliminates odors such as pet odor, smoke odor, garage and diaper pail odor, bath- room odor, even skunk spray! The Zero Odor team has learned that the best way for people to expe- rience how Zero Odor works is to actually try it. They will be con- ducting product demonstrations at their booth through- out the show, using chopped onion and even ammonia (to simulate the odor from a dirty litter box). "It's almost hard to imagine that a really strong odor can disappear almost instantly – most people haven't experienced such an immediate and thorough elimination of odor," Huffstetler noted. "Zero Odor delivers a real 'wow' to consumers, giving odor sufferers instant gratifi- cation and relief." Experience how Zero Odor works at booth N8418. For more information, visit zeroodor.com, zeroodorpet.com, or call 860-567-3550 and ask for Barry Gasmer, National Sales Director, or Jim Huffstetler. NEW TOOLS FROM CHEF'S PLANET ARE OUT OF THIS WORLD Chef 's Planet® moves into 2013 with renewed commitment to its goal of finding ways to make cooking easier and more enjoyable for its customers. The team at Chef 's Planet is continual- ly looking for products that are unique and problem solving that will join its current line of nifty tools and gadgets, including the nonstick Ovenliners, PrepTaxi® food scoops, Ovenglove, Glass Cruets and many others. Chef 's Planet has again reached its desired goal with the three new prod- ucts the company is introducing at this year 's International Home + Housewares Show in Chicago. Each product (The Better Spatula, the Flavor Enhancer and the Clip & Drain) is a tool that will enable the home (or even the professional) cook to be more effi- cient in the kitchen. With the Better Spatula, there are finally no more messy, drippy beaters. The slots in this neat spatula let cooks easily clean the blades of their beaters without making a mess or sacrificing any of that yummy batter. Because it can handle anything in the mixing bowl from lifting, spreading, stirring and scraping, the Better Spatula will be the one a cook can reach for every time. The Flavor Enhancer is an ingenious gadget that allows users to safely tenderize and flavorize their roasts, steaks, chops, poultry and whole birds at the same time. This uniquely engineered tool has stainless steel blades that pierce the meat to ten- derize while the three flavor needles inject your desired marinade. With its fast and flavorful results, the Flavor Enhancer is soon going to be a favorite flavor-adding tool in the kitchen! The Clip & Drain saves anyone from having to pull out that bulky colander. Instead, this nifty gadget can be clipped to the side of virtually any size pot or pan, and then the liquid can be drained away! The cleverly designed stainless steel reinforced clip with a sili- cone gripper is easy to squeeze to attach to the pot but strong enough to stay in place while draining. So whether a cook is strain- ing the liquid from veggies, pastas or meat, the Clip & Drain will be a new kitchen must-have. For more information, visit booth S1517 and check out www.chefsplan- et.com. NO FLAME NECESSARY WITH CANDLE WARMERS ETC. When you are shopping for new decor ideas at the International Home + Housewares Show in Chicago, consid- er candles which can satisfy on almost every level, and for every occasion. Candle Warmers Etc., delivers the broadest range of products to give your customers the safest way to enjoy fra- grant candles in the home or office. Candles are perhaps one of the most enjoyable and affordable luxury items available to everyone and will likely continue to be considered as such over the near-term due to socioe- conomic trends. Candle sales have grown over the last decade, fueled by consumer interest in aro- matherapy and increased demand for home fra- grance products. Candle Warmers Etc., offers you tremen- dous value via the widest selection of affordably priced candle warming lamps, lanterns, plates, wax melt warmers and accessory products. For the retailer, the company's candle warming products can also be paired with its made in the U.S.A., hand-poured and fra- grant soy-based can- dles. Candle Warmers Etc.'s combo product packages are also attractive at retail. Available in several styles, the unique Candle Warming lamps and lanterns bring a new and Continued on Page 102

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