Issue link: http://osercommunicationsgroup.uberflip.com/i/265774
K i t c h e n w a r e N e w s & H o u s e w a r e s R e v i e w S h o w D a i l y 8 1 S u n d a y, M a r c h 0 3 , 2 0 1 3 A NEW WAY TO LIGHT UP YOUR LIFE: INTRODUCING SHARPER IMAGE HOME DÉCOR, OFFICE LIGHTING COLLECTIONS Illuminate and accentuate. The new Sharper Image® home décor and office lighting collection does just that. The latest line of lights brings imagi- nation, creativity, passion, quality and excitement right into homes and offices everywhere. The lights are energy efficient, have long lasting LED bulbs (selected styles) and are state-of-the-art products that fill rooms with an elegance unparalleled to other lights in the market. The Home Décor Collection con- sists of pendants, table and floor lamps that are sleek, modern, stylish and eye- catching. The collection is now avail- able at www.macys.com and is contin- uing to expand its presence in the mar- ket. The office collection conveys sophistication and style. It creates an inspirational setting with clean, con- temporary lines that make it a natural c o m p l e m e n t for virtually any office decor. It has a small footprint, so it doesn't take up much valuable sur- face space on a desk. The lights bring an aura of professionalism that is unmatched. "The Sharper Image home décor and office collections are new, creative and innovative ways to light up the world we live in," said Susanne Haubrich, Brand Manager at ICON International. "Homeowners today are seeking warmth, energy efficiency, and sophistication, and these Sharper Image designs give them just that." The new lines of lights are a combined initia- tive by Sharper Image and ICON International™, an Endo Company to bring a refreshing new look on how people light up their lives. ICON's Sharper Image home décor and office collections will be featured at the International Home + Housewares show in Chicago, booth S4852 in the South Building. For more information, be sure to visit http://www.iconintl.net, call 1-877- 762-8662 or email sharperimage@iconintl.net. HDS TRADING CORP. LICENSES THE SUNBEAM BRAND HDS Trading Corporation is a company best known for providing its customers with high-quality, sustainable house- wares and bath products, storage and organization, and functional home decor items. HDS Trading is always bringing customers the very best in an innovative line of products at a reasonable price. HDS is continuously updating and improving its line of products through current trends and research development. This year, HDS has partnered with the Sunbeam brand. Sunbeam is a pre- mier electric home appliance company that has been producing reputable prod- ucts since 1910. Sunbeam's high-quality consumer products are precisely translat- ed among top-tier houseware products including, kitchen appliances, bedding, health and wellness products, garment care, and pet care goods. In spring of 2013, HDS Trading will be launching an additional line of prod- ucts with the Sunbeam brand. The research, design and development teams have come together in creating an exclu- sive bath, storage and laundry product line. These items include shower mas- sagers, toilet brush holders, toilet paper holders, shower caddies, storage boxes, over-the-door racks, velvet hangers, shoe racks, garment racks, stainless steel waste bins, pop up hampers, and clothes drying racks. Each line emphasizes its own style characteristics based on today's houseware trending componets. Established in 2002, HDS Trading Corp. is an exclusive vendor in today's houseware products market. Established on the experience of more than 30 years in the retail market, HDS is geared to its buyer's needs. Beginning with just a dozen items in the kitchen pantryware department, it has grown to include more than 1,200 quality items ranging from kitchen to bath to storage and organi- zation products. The quick growth of the company can be accredited to its innova- tive style, flawless organi- zation, product design and development, all while having a cost effective price tag. Together with its international offices, HDS is capable of meeting its customers' needs for a constant stream of new prod- ucts on a continuous basis. HDS has grown tremendously over the past 10 years and significantly over the past year, and looks to continue a steady pace of growth into the foresee- able future. HDS's joint office and distri- bution center located in North Brunswick, N.J., features state of the art design technology and full service ware- house capabilities. HDS has a dedicated staff that is professionally trained and qualified to meet the needs of its customers and able to quickly carry out orders efficiently. HDS's in-house graphic design team is responsible for creating and developing striking designs for all of the company's packaging, catalogs, and website. HDS has the capa- bility to custom-design any package according to its customers' specific brand identity requirements. HDS cares about its clients and meet a diverse perspective when it comes to running the business. For more information, visit booth N6007 – North Hall at the 2013 International Home + Housewares Show, and be sure to check out www.hdstrading.com or call 732-418-0418. LAICA INTRODUCES NEW ITALIAN-DESIGNED WATER FILTRATION PITCHERS By Nelson Farfan, Global Vice President of Marketing & Sales, Laica S.p.A LAICA's international success is defined by one driving principal: the love of water. For more than 20 years, LAICA's commitment has been to provide the highest quality, safe and effective water filtration products on the market. New for this year's show, LAICA is introducing its limited edition line of water filtration pitchers. LAICA's five irresistible colored finishes (orange, blue, fuchsia, yellow and green) with their trend setting Italian design, make the new pitch- ers suitable for those who love unique innovation, style and flare for their home. The color edition offers the perfect solu- tion for consumers to discover the taste of good water with inspirational design that can be showcased in any home. As in all LAICA water filter pitchers, the color edition pitcher uses the unique patented Bi-flux™ filter system with min- eralbalance™ to maintain water's pH balance and retain the naturally occur- ring minerals, Calcium and Magnesium, present in water. The overall average hardness (sum of the ele- ments Calcium + Magnesium) of the filtered water, during the entire life cycle of the cartridge, does not undergo substantial variations with respect to the hardness of the water before filtration. (The World Health Organization confirms that proper pH is an essential parameter for the qualitative evaluation of drinking water and states that the optimal range is between 6.5 and 9.5) LAICA filters also contribute to the reduction of chlorine and impurities (such as heavy metals, pes- ticides and herbicides). All LAICA products are fully traceable and undergo numerous controls and rig- orous testing performed by the most important interna- tional certification bodies and research institutes. Made in Italy, the exclusive Italian design in LAICA's color edition is the ideal choice for a touch of fashion in the kitchen. For more information, visit booth S1640 at the International Home + Housewares Show. After the show, be sure to visit www.laica.com, call 0039-0444-795314 or email laica@laica.com. NEW BLENDERBOTTLE GOSTAK REVOLUTIONIZES PORTABLE NUTRITION BlenderBottle®, the global leader in portable mixing and creator of the BlenderBottle Classic™ and SportMixer™ bottles, is excited to intro- duce the GoStak™, a revolutionary advancement in portable nutrition. On dis- play at booth S4033, the GoStak, a system of interlocking jars, is the company's first product designed to carry snacks, powdered supple- ments, pills, and more, on the go. Made of durable, stain-and odor-resistant Eastman Tritan®, the BlenderBottle GoStak complements a healthy lifestyle. The unique Twist n' Lock™ system secures the jars together with a quick twist, while a secure seal allows for worry-free porta- bility. Designed to work with BlenderBottle SportMixer and Classic products, the GoStak fits inside the bottles for compact traveling. The inclusion of a removable car- rying handle with the GoStak Starter Pak, makes it easy to clip the GoStak to your bag or purse and take anywhere. Continued on Page 92