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K i t c h e n w a r e N e w s & H o u s e w a r e s R e v i e w S h o w D a i l y S u n d a y, M a r c h 0 3 , 2 0 1 3 3 8 EDGEWARE BY SMITH'S CONSUMER PRODUCTS CONTINUES TO EXPAND Sharpening traditional style pizza wheels has never truly been an option for most consumers. Leave it to the Edge Experts® at Edgeware® by Smith's® to take on that challenge. Edgeware has developed a uniquely designed sharpener that will realign the blade of a traditional pizza wheel. A dull pizza wheel is quick- ly sharpened with just a few rolls through the sharpener's unique ceramic rods. Regular maintenance on this sharpener will prolong the life of a pizza wheel making the task of cutting pizza and pasties quicker. More versatile than a traditional box grater, the Edgeware Container grater is a great option for consumers with compact kitchens. This grater offers three patent pending V-etched blade styles along with a slicing blade. All of these blades are stored inside the container. These stainless steel blades feature the Edgeware signature non-stick coating for easy clean up and smoother grating. The V-shaped teeth are designed to quickly and effortlessly grate a wide vari- ety of foods with their shear action from the hardest cheese to vegetables. The V-shaped teeth also easily grate soft cheese and their non-stick coating keeps these softer foods from sticking to the blades, which is a feature other etched styles graters struggle to provide. The slicer blade of the Edgeware container grater makes quick work of slicing cucumbers, zucchini and carrots. The clear container features measurements in milliliters and cups and offers a non-slip base for excellent stability when grating. Food can be stored in the container with the cover for use at a later time. Adding to its line of graters, Edgeware intro- duces the very pretty Parmesan Grater. This extra fine garter is the latest addition to the very popular line of Edgeware V-etched paddle style graters. Available in the fun and fashionable fuchsia, it features a unique etched-style blade designed by the engineers at Smith's to produce "fluffy clouds of hard cheese." The blade is ideal for grating other foods and for zesting all types of citrus. Edgeware is the new premier brand of specialty kitchen tools and knife sharp- eners developed and designed by Smith's Consumer Products, Inc., The Edge Experts since 1886, based in Hot Springs, Ark. Smith's is one of the lead- ing suppliers worldwide for knife sharp- ening products in the Sporting Goods and Hardware Markets. The Edgeware brand was created especially for the gourmet housewares market and includes sharpening options from the very basic Arkansas Stones to the more sophisticated, design award-winning adjustable electric sharpener and adjustable manual style sharpeners. The Edgeware line also includes an ever expanding line of kitchen tools including the award-winning and top rated V-etched Better Zester. To see all of the Edgeware products, visit booth S651 at the International Home + Housewares Show and visit www.smith- sproducts.com. MAKE WHINK PRODUCTS COMPANY YOUR CHOICE FOR HOME CLEANING SOLUTIONS Whink Products Company was founded in 1947 in rural Iowa, and continues to manufacture a full line of quality house- hold cleaning solutions in that same town today. Whink Rust Stain Remover is America's No. 1 choice for liquid rust stain removers (according to the latest A.C. Nielsen number for supermarkets of $2mm). Whink is also pleased to offer Whink Cook-Top Cleaner, which has grown to be the No. 2 smooth surface stove cleaner and polish (again per AC Nielsen studies). Whink, a small dependable manu- facturer, has continued through the decades to turn out remarkably effective products in practical and colorful pack- aging that catch the consumer's eye. According to President and CEO Steve Throssel, "Whink's label style and appeal have a following throughout the U.S... not unlike the "Ed Hardy" following of consumer products. Each label is careful- ly designed to tell a story with bright col- ors (while offering easy and dependable delivery systems)." Whink's continued sales growth has been impressive considering they are an organic or self-creating manufacturer of new products. "We've only made one acquisition since my tenure began in 1997. That was Kruckenburg's Gourmet Furniture Cleaner and it's just now catching on. Organic is a tough way to grow," Throssel explained. Whink's products are available in six different classes of trade. Self-pro- motion, store-level sup- port, and national advertis- ing are key elements in the 2013 market- ing plan. "We have increased Whink's nation- al television spend," stated Throssel. "This along with radio, print, and social media promotions will continue to drive Whink's brand awareness." Whink is introducing two product offerings in 2013, which will be available in a new 22-ounce squeezable bottle. Whink Uniform Wash laundry stain remover is expected to be a run- away hit, as Americans continue to work for companies requiring specific uniforms and outfits. Carpet Stain Remover is a new SKU in a more eco-friendly form. Whink has found its Natural Coffee Maker Cleaner is developing quite a following, with more coffee drinkers brew- ing coffee at home and main- taining those appliances. Keep Whink Products Company in mind when designing your plan-o-grams. Whink offers a variety of products and sizes that fit anywhere. Whink – made in the U.S.A.! For more information, visit booth N6821 at the International Home + Housewares Show, and be sure to check out www.whink.com, call 800-247-5102 or email info@whink.com. WATCH YOUR SALES HEAT UP WITH MIRAGE FLAMELESS CANDLES Northern International, Inc., the leading LED flameless candle provider and home of Candle Impressions and Inglow prod- ucts, is proud to introduce the Mirage™ flameless candle collection to house- wares buyers. Mirage candles feature the company's patent-pending flickering flame technology that safely provides a genuine candlelight experience without the risk of fire or damage to furniture from dripping wax. Mirage flameless candles look and feel like traditional can- dles, and even feature a true moving can- dlelight effect. These candles are made from real wax and feature industry-leading battery run times (up to 350 hours) that save time and money with fewer battery changes. All of the candles in the Mirage collec- tion include an easy-to-use five hour timer which enables you to set the candle to come on at the same time each day, stay on for five hours and turn off auto- matically. This is a great way to enjoy the beauty of candlelight each evening with- out having to worry about turning the candles on and off. Mirage candles are ideally suited for book shelves, fireplace man- tles and other hard-to-reach places, and the timer feature eliminates having to handle candle displays after they've been set up. The Mirage collection is available in 5-, 7- and 9-inch heights in a classic smooth finish in cream, white and red, and in our newly released rustic fin- ish in four décor colors: quarry blue, slate green, acorn brown, and rust orange. The colors in the rustic collection were cho- sen based on design trends seen in the home décor marketplace, and will easily complement many styles. The color and finish combinations available in the Mirage collection are an ele- gant counterpart to the already popular Candle Impressions line of flameless candles that features a patent- ed realistic wick design, authentic flicker and glow as well as superior battery run times. Mirage by Candle Impressions pro- vides all flame with no fire! Stop by and visit booth S4254 to see the beauty of Mirage candles for yourself or contact sales@niinorthern.com for more information. GO FROM GRILL TO GRIDDLE SEAMLESSLY The Metal Ware Corp. is proud to intro- duce a grill/griddle combination sure to become the "go-to" small appliance for consumers looking for quality, conven- ience, and affordability. The new Nesco reversible grill griddle features a quality non-stick cooking surface that easily switches from a grill for burgers, steaks, pork chops, chicken or other meats, to a handy griddle for pancakes, french toast, grilled cheese or eggs. One easy flip con- verts this multi functional appliance from a griddle to grill. Driven by 1,400 watts of power, the product has a power on indicator and temperature control knob. A roomy cook- ing size of 14.75 inches by 10.5 inches allows for mul- tiple foods to be prepared (eggs and pancakes for instance) at one time. All parts are dishwasher safe (except the power cord and plug) for very easy clean up. The heavy duty base provides a solid footprint on the countertop making for a stable prod- uct and also collects the grease that runs off the grill/griddle. With a recommended retail of only $69.99, this easy to use, solid- ly performing, multifunction- al product is sure to find a home in kitchens with users who desire quality products. The grill/griddle will be avail- able in February 2013. Stop by booth L12702 at the Housewares show, call 920-794-3163 or visit nesco.com for more information about the reversible grill/griddle and other high quality Nesco products!