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Aftermarket Daily News 2013

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4 Tuesday, November 5, 2013 THE BONE'S BIRTHDAY IS COMING UP AT DALE ADAMS ENTERPRISES By Jeremy Adams, Director of Operations, Dale Adams Enterprises, Inc. In 2014, the Bone creeper will be turning 20! It's hard to believe that the creeper that changed the industry by eliminating the annoyances of standard creepers with its huge 5-inch, outboard mounted wheels that keep it from tipping and a comfortable, ergonomic platform has grown so much since its initial launch in 1994. Back then, we sold them at our muddy booth at the big antique auto flea market held in Hershey, Pa. every year. I was 13 at the time, and remember hand-assembling them one at a time under our tent. Of course, we have to thank our wonderful customers for the Bone's success, but most of all we thank the people worldwide who have bought our creepers and have told their friends and coworkers. The Bone is truly an example of word-of-mouth advertising at its best. Our continuing goal with the Bone, and all of our products, is to offer high quality, premium products with an excellent warranty and personal customer service. Over the years, we have received countless calls, emails and letters from people that own our creepers, and we always enjoy the stories we hear. We've WITHSTAND WEATHER'S WEAR AND TEAR WITH WEATHERTECH WeatherTech, located in Bolingbrook, Ill., is known for its line of high quality, American-made automotive accessories. Most widely known for its revolutionary line of custom-fit floor liners, WeatherTech also manufactures customfit no-drill mud flaps, all-weather floor mats, cargo liners and more. WeatherTech has steadily added a variety of additional automotive accessories to its line of products to provide the total package for automotive care. Some revo- lutionary additions that WeatherTech has recently unveiled include TechLiner™, UnderLiner™ and BumpStep™. With its success in providing products that protect a vehicle's interior flooring, WeatherTech noticed the need for a custom-fit solution for protecting truck beds. WeatherTech's digital measuring processes led to the development of TechLiner. The TechLiner armors a truck's bed against scratches, dents and paint damage by seamlessly lining the After market Daily News received photos of dogs sitting on creepers, and twin girls using them as sleds to lie on while creating elaborate chalk pavement art. U.S. service men and women overseas send group pictures posing with our creepers, and police from the U.S. and Canada call in to say how our creepers have made their jobs safer and easier. We've even sent a set of warranty wheels to the folks that use Bones to maintain the roller coasters at Dollywood! These past 20 years have been a wild, wonderful ride for us at Dale Adams Enterprises. Every time one of Continued on Page 57 truck bed and tailgate with a custom-fit design. The liner's "soft touch" material helps prevent cargo from shifting, yet provides ease to loading/unloading. Made from a 100 percent recyclable and odorless thermoplastic elastomer, it remains flexible in all temperature extremes. Custom-fit for each application, the liner securely fits the exact contours of the truck bed with the use of Velcro® discs. AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH SEMA & AAPEX Lee M. Oser CEO and Editor-in-Chief Lyle Sapp Senior Associate Publisher Director of Sales Kim Forrester Jeff Rosano Associate Publishers Lorrie Baumann Editorial Director Hayden Neeley Senior Associate Editor Jeanie Catron Associate Editor Yasmine Brown Keaton Kohl Graphic Designers Ruth Haltiwanger Margarite Marquez Customer Service Managers Paul Harris Jules Denton Ryan Harter David Lopez Account Managers Enrico Cecchi European Sales Aftermarket Daily News, is published by Oser Communications Group ©2013. All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 www.oser.com European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy. Continued on Page 57

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