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Tuesday, November 5, 2013 After market Daily News CASITE TO PRESENT ADVANCE AUTO PARTS WITH 'USA 2013 RETAILER OF THE YEAR' AWARD DURING AAPEX 2013 Casite will present its "USA 2013 Retailer of the Year" award to Advance Auto Parts on Wednesday morning at The Sands Expo Center in Casite booth 4426. The honor is given periodically by Casite to recognize exceptional work by its retail partners. The award will be presented to Kevin Dempsey, Vice President of Global Sourcing and Front Room Merchandising, and Jessica Stephan, Product Solutions Director, by John Antakli, Casite President, at 10:00 am on Wednesday, November 6. "Advance Auto Parts is a valued business partner that we have forged a strong relationship with," says Antakli. "We appreciate all the effort they have put forth to promote our product line to their customers. Casite is pleased to recognize them with this award." Casite has been producing premium automotive chemicals for over nine decades to keep cars and trucks running strong. At this year's AAPEX Show, the SEA-SHIELD'S EXHAUST GUARD NO LONGER JUST FOR MULTI-MILLION-DOLLAR YACHTS Why are people using a line of yacht care products on their cars? Because they protect against some of the harshest conditions to an external finish: constant sun, wind and salt. The line is called SeaShield®, and its Exhaust Guard product is quickly becoming one of the most popular in the auto industry. So just what does a luxury yacht product have to do with cars? "Everything," says Sea-Shield Founder and Owner Francisco Linares. "Exhaust Guard was designed to not only protect an exterior finish and repel black streaks, but to give a deep, mirror-like shine. And if it works on 200-foot yachts that produce vast amounts of exhaust, imagine what it can do for your car." Linares makes a good point. After all, much of the grime and gunk that makes your car look dirty and eats away at its paint job comes from exhaust – from passing airplanes, automobile traffic, factories and more. Exhaust is everywhere, and it settles all over your car. Sea-Shield's powerful, polymer-based surface sealant was designed to protect mega yachts from black streaks, engine exhaust, industrial fallout, salt air, acid rain and UV rays, all while giving these CLOUD-RIDER DESIGNS' GRILLS MAKE IT THROUGH TOUGH JOBS By Jim Smith, Sales, Licensing Manager Marketing, Cloud-Rider Designs is a leading Canadian manufacturer and exporter of aftermarket auto accessories. Founded in 1995, Cloud-Rider is the originator and patent holder of Stainless Steel Grill Inserts both in Canada and the United States, and is the leader in designs for truck, SUV and car grills. Cloud-Rider Designs came up with the Stainless Steel Grill Inserts for a couple of reasons. They wanted to make something more durable than the plastic inserts that were on the market. Stainless steel would last longer than plastic, as plastic tends to get brittle from the sun's UV rays, and the hot and cold of the climate takes its toll on plastic. Using stainless steel not only gave the inserts more durability, but it helped give the OEM plastic grill some protection. How many times have drivers taken rocks or birds through the plastic factory grill? The stainless steel grill doesn't stop them all, but it sure does help. Cloud-Rider chose to use mirrored finished stainless steel for its grill insert so they would have a classy finish. It MAKE TRANSPORTING GEAR EASY WITH RHINO-RACK X-TRAYS The Rhino-Rack X-Tray is an attractive, functional roof mount cargo basket that is well suited to transport your gear, equipment or luggage on your next weekend getaway or family excursion. Gone are the days of uncomfortable road trips that leave you fighting for space with excess baggage and a surplus of family members. Rather than cramming and stuffing your interior full with trip necessities, expand your vehicle's carrying capacity with an X-Tray from Rhino-Rack. Constructed from heavy duty steel, this two-piece weather-resistant tray features black powder coat finish for maximum corrosion protection. Complete with universal attachments to fit any OEM, competitor, or Rhino Aero and Euro crossbars, Rhino-Rack X-Trays are the perfect solution for all of your load carrying needs. Available in two sizes, XTray Large (63 inches by 45 inches by 6 company will also announce the $9,000 grand prize winner of its "Show Me Your Motor Honey" contest at 12:00 PM on Wednesday, November 6. Visit Casite's booth 4426 at The Sands Expo Center for the award ceremony and to get an autographed calendar from Miss Motor Honey 2014. About Casite The Casite Company is an automotive chemical company that specializes in the aftermarket. Products sold by Casite include quality fuel additives, professional maintenance liquids and professional cleaning products. Casite offers premium chemicals and products that are engineered to work better and are easier to multi-million-dollar vessels a glossy, wet-look shine, so it's easy to see why it would be perfect for even the most expensive automobile. In fact, a $200,000 Bentley-GT helped jumpstart Sea-Shield's explosion into the auto industry. "I was so impressed with the way Sea-Shield protected and polished the boat I captain," says Steve Brownsea, captain of a 127foot yacht. "I decided to give it a try on the Bentley-GT the yacht owner kept at the marina. The mirror-like shine it gave the car made the Bentley look brand new, and months later, water would still bead up and roll off its surface. Sea-Shield is an amazing line of products." Word spread quickly, and soon SeaShield was becoming an "underground" favorite among luxury car owners. Now car owners of all makes and models are snapping up Sea-Shield products like gives the illusion of chrome, but using a rust-resistant stainless steel like 304 is better than having chromed steel, and is stronger than chromed plastic. The finish will never flake off, it won't rust, and it only needs some stainless polish every once in a while. Cloud-Rider Designs has come up with different patterns on the stainless steel grill inserts for different applications. The company has the original design, called the Classic. It has two designed for high air flow, The Spectra Mesh and Breeze, which are good for diesel applications and drivers who do a lot of towing in warmer climates. The Round series was developed for GMC owners, to make their grills look similar to Denali. The Diamond screens were originally developed as a limited edition, inches) and X-Tray Small (47 inches by 36 inches by 6 inches), these trays are complemented with a front wind deflector and can carry up to 165 pounds of cargo on the roof of your ride. You no longer need to risk damage to the interior of your vehicle by trying to store bulky, wet or muddy gear. Instead, load it on top in an X-Tray, or tie it down in a Rhino-Rack luggage bag, and enjoy a comfortable, clutter free road trip. The ideal combination of style and durability, 17 use for the consumer. Motor Honey is an entire line of performance-enhancing products for a vehicle's engine, transmission and power steering systems to prevent leaks, reduce wear, enhance performance, decrease oil consumption and improve gas and diesel mileage. Casite can be found in national retailers and merchandisers throughout the United States, Canada, Mexico, Puerto Rico and more than 40 countries around the globe. For more information on The Casite Company, visit booth 4426, go online to www.casite.com or call 888-CASITE-1. To see upcoming Casite events, "Like" the company on Facebook at www .facebook.com/Casite. Exhaust Guard, Nano Fresh, a waterbased combination cleaner and surface protectant that helps guard against both pollution and dirt adhesion, and Buffing Lube, which adds lubrication to polishes to help them work even better, and to help prevent machine swirls on your car. If you're ready to protect your car's exterior and give it the deep, glossy shine that will make it look brand new, start using the line of cleaners, polishers and protectants that luxury yacht owners around the world trust: Sea-Shield. Be sure to stop by booth number 13075 at The 2013 SEMA Show and check out the full line of Sea-Shield products. For more information on Sea-Shield, visit booth 13075 or go online to www.sea-shield.com. For information on distribution or to become a wholesaler, call 800-898-8297. but overwhelming popularity forced Cloud-Rider to make it available for more applications. The winter screen works great for cooler climates, and helps warm the engine compartment during those nasty cold days. Some of the designs are also available in a black powder coat finish for enthusiasts that are into blacking out their vehicles, especially those buying the new Ford FX4. For Ford EcoBoost owners, Cloud-Rider makes a grill to cover the large opening in the bumper that still allows more than enough airflow to help cool the pump. For more information, visit booth 37139 at SEMA, visit online at www.cloudrider.com, call 306-761-2119 or email jsmith@cloud-rider.ca. Rhino-Rack X-Trays provides the platform to keep your equipment safe and secure on your next adventure. Visit www.rhinorack.com to view these XTrays, as well as a full range of vehicle-specific base racks and an entire line of accessories. For more information, visit booth 36145 at SEMA, go online to www .rhinorack.com, call 303-706-9700 or email sales@rhinorack.com.