Issue link: http://osercommunicationsgroup.uberflip.com/i/139793
54 GOURMET NEWS www.gourmetnews.com GNSE: Tell us a bit about your current marketing strategy. JW: Marketing today is wide open and there are so many diverse avenues to take. We have found one avenue that we love and feel Island City, N.Y. and is a thirdgeneration, family-owned coffee importing and roasting business in operation since 1939. As a core part of its coffee offerings, White Coffee is proud to feature the finest licensed brands. These items are available in retail outlets throughout the United States, online at www.whitecoffee.com or call (800) 2210140 for more information. All trademarks referenced herein are the properties of their respective owners. as though it makes the most impact with our demographic. At Slap Ya Mama, our overall goal is to not only let people know about our Slap Ya Mama Products, but we also want to focus on informing or educating the public on various ways to utilize our products. So many people think since Slap Ya Mama is a 'Cajun Product' they can only use it when cooking Cajun dishes but that's not the case… Slap can be used when cooking any cuisine or meal. helps to get the concept across is to create everyday or recognizable recipes using Slap and then post them on our social media networks. These recipes are simple and easily relatable to all households. It really helps the consumer to think outside of the box when utilizing our products and opens their eyes to a new way of cooking and preparing delicious meals. In turn, it gets them excited about cooking with our products and the next thing you know they are taking pictures of their finished dishes and sharing them, along with the recipe, throughout their entire social network. It creates a kind of snowball effect and costs us almost nothing. when we posted a simple picture of a bowl of popcorn seasoned with Slap Ya Mama with a canister of Slap Ya Mama original blend next to it. It conveyed the basic idea that you could season your popcorn with Slap and people went crazy. That picture was shared across many social networks and received 100s comments from consumers who had never thought about using Slap in that manner. The excitement that came from that simple post was incredible and if I remember right it cost us the time to take the picture, the bag of popcorn and I think we promoted it for like $100 on Facebook. Simple yet effective…sometimes that's the best way." JW: One way we have found that really JW: One example that amazed me was Hell's Kitchen varieties will include the exclusive blends, "Viennese Roast," "Three Star," "Executive Chef's" and "Hell's Roast." Each delivers an elegant dining taste and aroma. The "Organic" line, launched in March, is completely allergen-free, gluten-free, and non-genetically modified (Non-GMO). "French Roast," "Full City Roast," "Rainforest Blend," "Breakfast Blend," "Mexican High Grown," "Peruvian," "Hazelnut," "French Vanilla," "Sea Salt Caramel" and GNSE: What's the most effective marketing medium you've utilized so far? CRAFT A SIMPLE, DELICIOUS MEAL WITH SIERRA SOUPS Sierra Soups are vegetarian, vegan, glutenfree and taste fabulous. The mixes are simple to make and come complete with vegetables (dehydrated) and a flavorful spice packet. They will serve a large family, with each soup yielding 8 to12 one-cup servings. Recipes are on the back of each package, along with additional options to enhance the meal. The soup mixes come in clear cello packaging to showcase the colorful, all-natural ingredients. Display trays are available for shelf presentation. Sierra Soups offers eight different soup mixes and a Middle-Eastern Grain and Lentil Salad mix, all of which are GOURMET NEWS "Chocolate Morsel" blends demonstrate the breadth of White Coffee buying and roasting expertise. The distinctive single cup brews announce themselves as soon as the box is opened. Designed in a new style utilizing recyclable filters, the coffee is dispensed through the sides – not just through a punch hole in the bottom of the plastic cup. The consumer experiences the sight and smell of fresh ground coffee as they prepare the brew. ture intended. The launch of Nature's Earthly Choice Quinoa, Farro, and Wheat Berries, began its mission to provide you with wholesome products and they have since incorporated a broad variety of grains including: wild rice, chia, hemp, Basmati rice and a three-continent blend of grains. Nature's Earthly Choice still continues to search for healthy foods to expand its line of nutritious grains and bring you new and delicious options. No matter what your dietary needs, SLAP YA MAMA TAKES US TO THE SCHOOL OF MARKETING With each passing year and with the continued growth of the Walker & Sons' brand, Slap Ya Mama, the Walkers find themselves consistently seeking new marketing methods that make a big splash for little money. Gourmet News Special Edition caught up with Jack Walker, Vice President of Marketing for Slap Ya Mama, to see what he had to say on the subject. n tasting side dish together from pantry to plate in a matter of minutes to help take the hassle out of the kitchen! With so many easy varieties, Nature's Earthly Choice seems to have achieved its goal of providing you with fantastic-tasting products that are simple to make and hassle free, making healthy choices an easy decision. Who says healthy needs to be hard? Nature's Earthly Choice makes it easy to bring the best of Mother Nature to your family's table. WHITE COFFEE EXPANDS SINGLE SERVE OFFERINGS Earlier this spring, White Coffee Corporation, the venerable Long Island, N.Y. importer and roaster, introduced its "Organic" coffee line featuring 10 coffee varieties available in a new "single cup brew," packaged in a recyclable container compatible with the Keurig® system and similar coffeemakers. Now, White Coffee is offering the same convenient filter cup packaging for the "Hell's Kitchen" line. Each brand will offer 10 single serve coffee filters in a box. The JUNE 2013 whether you're searching for products that are gluten-free, rich in Omega 3's, high in protein or simply an alternative grain, Nature's Earthly Choice has brought you the best tasting and healthiest selections from around the globe. The company most recently partnered with Greenwheat Freekeh, the world leader in research on green grains and their health benefits to bring you a Greenwheat cracked freekeh that cooks in half the time of whole freekeh. Their newest value added additions to the family include the clever and delicious Farrotto, which cooks like a risotto, Easy Quinoa, which includes a gourmet blend of vegetables and spices so you are guaranteed delicious results every time, and Easy Quinoa Soups, all allowing you to put a great NATURE'S EARTHLY CHOICE: SIMPLE, HEALTHY, DELICIOUS Conceived in 2005 in Eagle, Idaho, Nature's Earthly Choice was founded on the principles of creating delightfully healthy and wholesome products. The company is committed to bringing you refreshingly innovative and healthy products that will nourish you and your family. Nature's Earthly Choice doesn't exaggerate about health claims, or overwhelm you with complex and unintelligible ingredients but instead works hard to bring you the best ingredients from around the globe that are simple, healthy, and delicious, just as na- n inexpensive and easy for the average cook to prepare. Sierra Soups supplies distributors, brokers, gourmet/specialty food shops, health food stores and upscale grocery stores/chains. Sierra Soups' mission is to provide a wholesome product, with exceptional food value, a heap of flavor and yet easy for the average cook to put together. With the spices and vegetables already included in the soup bag, you won't have to make a trip to the grocery store. The hardest thing you may do is sauté an onion and sometimes not even that! In addition, once prepared, our soups can be frozen for future meals and retain About White Coffee Corporation White Coffee Corporation is based in Long GNSE: Can you tell us a success story on that front? their marvelous flavor and nutrition. Top sellers include: Fresno Fog Split Pea Soup A rich, flavorful and satisfying split pea soup, ours is also exceptionally easy to prepare. While this can certainly make a terrific meatless entree, for a dose of tradition why not add a meaty ham bone and simmer? Just right for a hot, delicious family meal! French Style 5 Bean French country cooking at its finest; just brown some chicken with an onion, add the colorful mixture of beans and vegetables and the aromatic spice packet, to create an easy and delicious dinner in just one pot. Mama Sorrenti's Minestrone Soup This Italian vegetable soup is a hearty meal For more information, visit booth 5271 at the Summer Fancy Food Show, go online to www.earthlychoice.com, call 208-898-4004 ext. 509 or email marketing@earthlychoice.com. For more information, visit booth 1061 at the Summer Fancy Food Show. Visit Slap Ya Mama and the Walker Brothers, Jack and Joe, at booth 3925, where they'll have some delicious food and plenty of Slap samples for everyone. all by itself. The mix comes complete with large slices of potatoes, carrots, flavorful vegetables, beans, herbs and a wonderful blend of spices. To add your own touch, sauté an onion and some Italian sausage before adding the other ingredients. Italian Lentil Pardina lentils (Spanish/Italian small lentils) make a hearty meal, rich in flavor. These small-size lentils are tender and cook faster than our normal brown lentils. In Italy, it is believed that if lentils are the first dish you eat New Years Day, it will bring you luck the whole year. For more information about Sierra Soups, Inc., or to order soup mixes, visit booth www.sierra soups.com or call 800-397-6887, Monday through Friday, from 9:00 a.m. to 5:30 p.m.