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50 GOURMET NEWS www.gourmetnews.com BELLA ITALIA REGIONALI: HERITAGE FROM 1,000 YEARS OF ITALIAN CULINARY HISTORY The passion for taste and the quality of natural and genuine products are values that have characterized the Bella Italia brand for a very long time: for more than 20 years, Bella Italia's complete line of traditional Italian products has served as ambassadors of the Italian food in the world. The "Regionali Bella Italia" products find their roots in the most ancient recipes and culinary traditions. This line has been developed with one of the most important associations of the Italian cuisine: the University of the Mediterranean Cuisine, and its president, Chef Sergio Corbino, honorary member of the Italian Cuisine Academy. The creation of this new line has been determined by a historic research on deep scale – to trace the authentic culinary traditions of Italy. In this way, Bella Italia, together with the University of Mediterranean cuisine, has designed the "Italian map of the regional culinary tradition" by reconstructing, through ENJOY LIFE DECADENT BARS DEBUT TO SPECIALTY FOOD MARKET Enjoy Life's new Decadent Bars debuted at Natural Products Expo West in March, and will debut to the specialty food market at the Summer Fancy Food Show. These indulgent bars come in four flavors, unique to the category, including: Chocolate SunButter®, Cherry Cobbler, Cinnamon Bun and S'mores. Each bar is dressed with a matching, melt-in-your-mouth chocolate or white drizzle. Decadent Bars are a great anytime snack or a luxurious dessert. Another exciting introduction for the 10year-old company is the reformulated Chewy Bar line, featuring the already-popular four flavors: SunButter, Caramel Apple, Mixed Berry, and Cocoa Loco. This reformulation continues to raise the taste profile for Enjoy Life Foods as the company strives to make the best-tasting products for "free-form" consumers. Stop by booth 654 at the Summer Fancy Foods Show to give both new product lines a try! Enjoy Life's vast line of products are all certified gluten-free and free from the top eight allergens (NO: wheat, dairy, peanuts, tree nuts, egg, soy, fish or shellfish). Addi- n JUNE 2013 n GOURMET NEWS history, those shapes that represented the beginning of the tradition and the culinary arts for each region of Italy. The production of these particular shapes has requested for each, collaboration with local "maestri pastai," who still work following ancient traditions of using natural and local ingredients to create pasta through artisan and handmade work with bronze die and a slow-drying process to preserve the pasta quality. Currently, the Bella Italia line of Regionali Bella Italia includes shapes as the Cicatelli Molisani, La Fileja Calabrese, La Busiata Trapanese and many others. The research has even gone further, trying to get to the very first recipes that were put together in order to season these "gems of the Italian food," managing to trace a real "Map of the ancient regional tastes." Natural recipes and local ingredients are explained in detail to provide today's cooks with the authentic taste of how the homemakers used to prepare them, and they are validated in their historic roots by the University of the Mediterranean Cuisine. In other words, secular tradition, love for the land, discovery of ancient tastes, respect for nature and artisanship of the products: this is what Bella Italia Regionali is about. tionally, all products are certified kosher, halal certified, and verified by the NonGMO project. After experiencing unprecedented growth in 2012, Enjoy Life Foods is adding to the 2013 momentum. Enjoy Life Foods is one of 25 companies to win the 2013 Selling Wellness Trailblazer award by Grocery Headquarters magazine. The companies are selected based on innovation and industry impact. With the new additions and changes to the product line for 2013, Enjoy Life Foods is really living up to its name. Enjoy Life Foods began with the mission to create great-tasting, allergyfriendly snacks, and today the product line has grown to 40 different foods, including cookies, granola, cereal, snack bars, seed and fruit mixes, chocolate bars, baking chocolate, and healthy lentil-based chips, all of which are sold in natural food, conventional grocery stores, and mass retailers throughout the U.S. and Canada, as well as specialty online retailers. In January 2006, the company was the first to receive independent gluten-free certification for all of its products from the Gluten Free Certification Organization (GFCO). Visit Bella Italia in booths 3131 and 3133 in the Upper Exhibition Hall – Level 3- International Section. After the Summer Fancy Food Show, visit www.bellaitaliaproducts.com and www.agritalia.com. Visit Enjoy Life online at www.enjoylifefoods.com, "like" the company at facebook.com/enjoylifefoods or follow on Twitter at twitter.com/enjoylifefoods. Visit booth 654 at the Summer Fancy Foods Show.

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