Oser Communications Group

NACDS.TSE19.Aug24

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Chain Drugstore Daily 4 7 Saturday, August 24, 2019 encouraged and celebrated, and BIC is leading the way with the launch of BodyMark by BIC Temporary Tattoo Markers. This cosmetic-quality tempo- rary tattoo marker lets you create your own skin-safe design to make a style statement, whether it's a new look for festival season or a team shout-out for the championship game – all without the commitment of a permanent tattoo. To evoke the spirit of the tattoo movement, BIC tapped the best in the industry: Miryam Lumpini, an interna- tional tattoo artist and all-around visual creative. Serving as the product's Global Creative Director, Lumpini used her inspirations and expertise to shape the BodyMark by BIC brand to inspire BIC (Cont'd. from p. 1) everyone to express their personal style and experiment with fun new designs and vivid ink colors. BodyMark by BIC temporary tattoo markers feature a flexible felt tip for thin or broad lines of color, allowing for dif- ferent ways to design a temporary tattoo. They are available in three color packs: the 'Old School' pack includes blue, red and green markers, 'New School' fea- tures light blue, pink and purple markers, and 'Henna Vibes' features black, red and brown markers, each with a suggested retail price of $13.99. In addition, BIC is offering a 'Pro Collection' that includes all eight colors, which has a suggested retail price of $29.99. For more information, go to www.bic.com. Mars Wrigley Confectionery Inspires Innovation The confectionery category is growing, and snacking trends are rising among con- sumers, which allows mini moments of indulgence throughout the day. This pro- vides retailers with a major opportunity to drive overall sales as consumers continue to add confectionery products to their bas- kets. Mars Wrigley Confectionery U.S., the global confections category leader, is committed to helping retailers unlock impulsivity and offer more choices for consumers to treat themselves. Innovation is the key to not only sur- prising and delighting consumers, but to also accelerating overall category growth. Mars Wrigley Confectionery's innovations arm retailers with the most in-demand flavors, textures and packag- ing sizes. As the manufacturer of some of the world's most beloved brands across chocolate, fruity confections, gum and mints, Mars Wrigley Confectionery's innovations tap into everything from new tex- tures to bold flavors, and address consumers' changing preferences. Chocolate is a staple among consumers, but now more than ever they are looking for new and exciting variations. Recently, Mars Wrigley Confectionery expanded the iconic M&M'S ® brand to now offer M&M'S Hazelnut Chocolate Candies. This is the newest M&M'S variety and features a creamy hazelnut center, cov- ered by delicious milk chocolate and wrapped in the brand's signature colorful candy shell. As the No. 1 selling gum brand among con- sumers, this year, Mars Wrigley Confectionery is launching EXTRA ® Refreshers nationwide to reach new consumers seeking different types of gum products. EXTRA Refreshers is a soft chew and will be avail- able in three exciting flavors, including Spearmint, Polar Ice and Tropical Breeze. In 2019, Mars Wrigley Confectionery is excited to offer these and other meaningful innovations to drive category growth. XIL Consulting Launches Technology Solution for Retail Pharmacies: XIL Impact It's a familiar and pervasive trend: the economics of retail pharmacies is in decline. Pharmacies are contending with PBM consolidation, shrinking markets, legislation shifts – the list goes on. With such tight margins growing even tighter, every decision is crucial. A bad round of negotiations or a misguided operational decision can result in staggering revenue consequences. The stakes are high. To combat these factors, retail phar- macies need access to the right data and insight. XIL leadership identified this gap in its consulting work. Without real-time data and actionable, strategy insights, retail pharmacies are left at a significant disadvantage, long-term. "We realized there was no single product addressing this need. What was available was outdated, or just a single part of a much larger roadmap," XIL Consulting Chief Executive Officer, Susan Lang, explains. "So, I decided we'd build it ourselves." Lang turned to another member of the XIL Consulting team, Senior Director of Client Innovations, Lexie Robertson, to build the radical new tool. In addition to her time in healthcare consulting, Robertson spent several years working in Silicon Valley at tech start-ups. "The goal here is to reduce the loss of market share for our subscribers. To do that, pharma- cies need four things. First, access to their own data. Second, real-time impact analysis to reference during negoti- ations. Third, actionable guidance to help strategize in the short and long-term. And finally, fourth, reporting that shows you exactly where you are, day-to-day. XIL Impact offers all of that. It's game-changing." While there are products on the mar- ket that may make some of the same claims as XIL Impact, there's a few notable differences that Robertson and her team were sure to include in their build. Impact is cloud-based and accessi- ble anywhere. As Robertson details, "The data goes where you do. Impact is an innovation. And it will keep evolving with the market; we aim to provide everything retail pharmacies need to stay competitive and win. As that changes, so will we." In addition to the architecture, XIL Impact doesn't require half a year for implementation like some other products. It will have your data ready to go in an average of just two months. The biggest differentiator is Impact's "Optimize" feature. This tool allows pharmacy executives to enter their cur- rent and proposed payer contracts, and instantly develop counter-proposals dur- ing negotiations. Robertson boasts, "That means pharmacies are suddenly negotiat- ing from a place of strength. They see potential revenue changes in real-time and can make informed decisions." For more information on purchasing a subscription or about XIL Consulting, visit www.xilimpact.com or www.xil consulting.com. PanTheryx Addresses Wide Range of GI Microbiome-Related Health Conditions PanTheryx is a biotechnology company committed to realizing the potential of novel interventions to address a wide range of serious GI microbiome related health conditions. Founded in 2007 and located in Boulder, Colorado, the compa- ny is a leader at the forefront of immunology, microbiology and gut health. PanTheryx uses its proprietary technology platform to develop interven- tions ranging from supplements to bio- logics that address significant unmet needs in the continuum of care in the U.S. and around the world. The company is best known for its flagship product, DiaResQ, that launched nationally in 2016. DiaResQ is a different kind of diarrhea relief; it addresses the source, not just the symptoms. It is a food for special dietary use that contains immune factors, micronutri- ents and macronutrients that are benefi- cial for children and adults with diar- rhea. Unlike the standard of care for diarrhea, which primarily focuses on symptom relief and rehydration, DiaResQ works with the body to address the underlying issue quickly. DiaResQ was also selected as 1 of 30 leading healthcare innovations with great promise to transform global health by 2030. PanTheryx is also gaining recogni- tion for the innovation in its pipeline medical food and biologics candidates being developed for C. difficile infec- tions (CDI), chemotherapy induced diar- rhea (CID) and inflammatory bowel dis- ease (IBD). Learn more at www.pantheryx.com. Seasonal Candies Take Center Stage By MaDonna Schmitz, National Sales Manager, Abdallah Candies Abdallah Candies shares its heritage as it produces an amazing seasonal line of hol- iday candies – candies created that evoke childhood memories. Every detail and care are incorporated in the hand decorat- ed pumpkin pie truffles, brightly decorat- ed peppermint bark and thin nut filled brittles. These perfect indulgences are created for anyone who can remember sit- ting around the holiday table with family. Abdallah Candies creates the center of all of its truffles with fresh whipping cream, and then adds just the right mix of ingredients to create exquisite seasonal truffles. Abdallah Candies is known for its wide variety of traditional and deli- cious everyday candies; however, during the holidays, seasonal candies such as truffles and barks are highlighted. Hand crushed peppermints to create melt-in-your-mouth bark is one of the many items Abdallah is known for. Seasonal candies are pack- aged in gift packs as well as offered in many bulk varieties. Abdallah creatively pro- duces a wide variety of sea- sonal specialties, including holiday non- pareils, marshmallow treats and amazing caramels as well as many other hand- made confections. Seasonal candies are packaged and adorned with colorful bows and many are offered with colorful hand-wrapped giftwrap. Every care is put forth to evoke memories of family gatherings and love centered around the season. Abdallah Candies is a fourth generation, family owned company producing quality con- fections since 1909. For more information, go to www .abdallahcandies.com, call 800.348.7328 or email service@abdallahcandies.com.

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