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Chain Drugstore Daily 2 1 Saturday, August 24, 2019 Ascend Builds Capacity to Bolster Anticipated Growth Ascend, in concert with its parent compa- ny, Alkem Labs, is in the process of dra- matically enhancing its capacity in order to accommodate significant growth. Already named one of the industry's fastest growing companies by IMS this past January, Ascend currently markets over 40 molecules, accounting for almost 170 SKUs. Additionally, Ascend has completed development on another 50- plus molecules and is awaiting FDA approval on these. Inclusive of these, Ascend expects to more than double its presence in the market over the short term with regard to the number of prod- ucts it markets. On top of all this, there is another 100 or so molecules under devel- opment at various stages. With this aggressive and robust pipeline, Ascend aims to continue the strong growth it has shown over the past decade. Ascend is also taking a different track than many other generic manufac- turers. Desiring to be more of a health care company rather than one that just makes pills, Ascend is making every effort to stay in all the mole- cules it launches. While other companies are discontinuing items and rationalizing their offerings, Ascend wants customers to know that if they partner together with Ascend, they will not be abandoned on those items. To accomplish this, Ascend and Alkem are dramatically increasing manufacturing capacity. Already with two major campuses in India and one in the U.S. that are capable of producing over one billion tabs and caps monthly, a doubling of capacity has been recently com- pleted at one of the two Indian campuses. Also, ground has been broken on a new manufactur- ing campus that will be located in central India, that when com- plete and online sometime in 2020-2021, will double again existing capacity to over two billion tabs and caps per month. Ascend seeks to be your supplier of choice, and is doing all the right things to assure you that it will be a stand out sup- plier on both current and future items. For more information, visit booth #2423. The "Who" and "Why" of KeySource KeySource is a proud member of the National Association of Chain Drug Stores, supplying chain pharmacies with generic pharmaceuticals that meet the needs of patients across the United States. Why buy generics? It's no secret that generic pharmaceuticals cost less than brand-name pharmaceuticals. However, a small percentage of pharma- cists and patients still believe that brand items are more effective than generics. In fact, generic products are proven to deliver the same quality of treatment as brands and are manufactured by some of the largest pharmaceutical companies in the world. KeySource only distributes products manufactured by the most well-regarded FDA vendors in the industry. For chains, purchasing pharmaceuti- cals in large quantities can be a large investment. KeySource works to provide the best pricing and service for chains by working closely with buyers and creating relationships and partnerships built on integrity and trust. KeySource offers a large product offering containing over 2,300 unique NDCs. It also offers Electronic Data Interchange (EDI) ordering. EDI makes it easier than ever to connect with KeySource. This integrated solution works with your platform to seamlessly inte- grate products from KeySource, while main- taining inventory and pricing. KeySource goes above and beyond the status quo for secondary wholesalers. Quite simply, it offers the best customer service in the industry. It genuinely cares for its customers, your business and your patients. KeySource is continually grow- ing within the indus- try by delivering innovative generic distribution solutions to customers, utilizing the highest standards of product security and compliance while embracing market changes. Visit KeySource at booth #2434. For more information, go to www.keysourceusa.com/ nacds2019. KeySource is a VAWD Accredited distributor. Education Is Key to CBD Category Success "What's this good for?" "Will I fail a drug test?" "How does it work?" "How much should I take?" "What's the differ- ence between hemp extract and CBD?" MarketHub has developed a strategy and solution for retailers and customers. Consumer interest in CBD is outpac- ing all other segments of the industry including supply, access, branding, mar- keting, regulations and most importantly, education. The education process hap- pens twice – once with retailers and again with customers. Getting it right at retail is a difficult task at best. MarketHub is here to help you make quality decisions concerning what you can, should and could do within your market, given the states' ever- changing hemp regulations. Next it brings a customized assortment of vetted (sourcing, manufacturing, labeling, among other items) products that will maintain brand integrity for each retail partner. Its direct distribution and strate- gic partnerships allow the company to provide exceptional and often seamless execution. The shopper-marketing it pro- vides is nuanced, with education at the core. MarketHub provides the answers to your customers' questions. The Hemp Health Zone was created by MarketHub as a means of compartmentalizing the catego- ry for in-store merchandising best prac- tices as well as customer engagement. This platform and strategy give the entire category an identity, allowing the cus- tomer to participate without having to align with a brand. Giving the customers the tools to make decisions empowers them and further builds the loyalty and confidence back to the retailer. All marketing materials direct the customer to www.hemphealthzone.com, an engaging and unbiased educational platform. The website provides general knowledge, sci- ence, legal and health content. Short videos guide the customer through the different forms and uses of CBD, as well as their health benefits. Even the labeling issue is addressed to bring a level of understand- ing about what the customer should look for on the product. MarketHub seeks to help maximize the potential of the hemp CBD category for all stakeholders. Throughout the value chain, it constantly engages every segment to achieve optimal results and keep you and your customers educated. Visit MarketHub at booth #1310. Lottabody Debuts New Milk & Honey Collection Natural hair is no longer a trend in multi- cultural hair care – it is now the standard. According to market research firm Mintel, research found that 79 percent of consumers have worn a natural hairstyle and 40 percent of participants said that maintaining healthy hair was a priority for them. With the growing needs of the natural hair consumer in mind, Lottabody ® has launched its new Milk & Honey collection for natural hair, enriched with wholesome milk protein and honey. The new Milk & Honey collection by Lottabody includes a cream shampoo, conditioner, leave-in conditioner, curl defining mousse and edge control gel. The formulas, with milk and honey, pro- vide a number of benefits to natural hair; nourishing and treating dry, rough strands and restoring moisture for healthy-looking hair. Milk & Honey joins 17 existing products in the Lottabody family, belonging to its signature collec- tion of Coconut & Shea Oils. "The Milk & Honey line contains ingredients that carry moisturizing prop- erties for the savvy, healthy-hair con- scious consumer," said Vice-President of Multicultural Marketing, Jolorie Williams. "Lottabody is excited to bring our customers a solution for healthy- looking hair at an affordable cost." The Lottabody Milk & Honey col- lection includes: RESTORE ME Cream Shampoo ($4.99; 10.1 ounces) – removes product build-up, restores moisture, makes hair soft and manageable; RESTORE ME Cream Conditioner ($4.99; 10.1 ounces) – deeply moistur- izes, makes hair soft and manageable; RESTORE ME Cream Conditioner ($4.99; 10.1 ounces) – deeply moisturizes, makes hair soft and manageable; NOURISH ME Leave-In Conditioner ($5.49; 8 ounces) – locks in moisture, continuous, intense hydration, detangles and adds shine; REFINE ME Curl Defining Mousse ($5.49; 7 ounces) – medium hold for soft curls, defines curls, adds body and shine; TAME ME 24Hr Edge Control ($4.49; 2.25 ounces) – adds incredible shine, non-flaking, sticky or greasy, lays edges to perfection for up to 24 hours. The new Milk & Honey collection is available in Walmart and local beauty supply stores nationwide. About Lottabody A styling favorite for years, Lottabody provides hair care and styling product solutions at affordable prices for both consumers and pro- fessionals. The professional line boasts the concentrated Lottabody Setting Lotion which is perfect for wet set- ting, blow styling or waving natural or relaxed hair. Lottabody has 22 hair care and styling products between the Milk & Honey and Coconut & Shea Oils lines, which includes a selection of shampoos, condi- tioners, relaxers and styling aids enriched with natural ingredients. Items in the new Milk & Honey collection may be found at beauty and barber supply stores, while the Coconut & Shea Oils collection may be found at Target, Sally Beauty Supply, Walmart and in beauty and barber supply stores. For more information, go to www .lottabody.com. Join Team Lottabody on Instagram, Twitter and Facebook @lovelottabody.