Issue link: http://osercommunicationsgroup.uberflip.com/i/1153028
Chain Drugstore Daily Saturday, August 24, 2019 3 8 David Biernbaum Offers Wisdom and Expertise at Free Coffee Talk By Becky Page, Communications Director David Biernbaum is a highly acclaimed industry executive of four decades in major global consumer goods companies, and well-regarded consultant, master- broker of national sales, investor, board member and consumer goods business development strategist. Biernbaum has led or influenced more than 200 success- ful consumer brands and SKUs to retail shelves. For more than four decades, Biernbaum has helped companies maneuver the sea of competition fighting for retail shelf space, helping brands carve out niches and position themselves to become some of the most beloved brands and sales superheroes of their cat- egories. Biernbaum has worked on all types of consumer brands, but has a spe- cial passion for health and beauty, over the counter and personal care brands. On Wednesday, November 6, 2019, David Biernbaum will hold another informal no-fee Coffee Talk for a select group of entrepreneurs. David will share his experience and knowledge about what made the difference for dozens of companies in their quest for retail shelf space. Just a few examples of topics that David will entertain: What are the most practical or best ways to approach the large retailers that will determine if your brand will fly, or floun- der? What are the common mistakes and pitfalls? What are the specifics that retail buyers expect you to cover when you walk in the door? What types of approaches work, and what fails? What are the real motivators? What are the best practices versus real "turn-offs" at a retail appointment? What do you need to know about brokers and sales representation? Do you need brokers? Do you need a master-bro- ker? How do you go about broker-man- agement for best results? How do you select the right brokers for your specific product, company, size, category, etc? Should you use a big national sales organization, or small independent bro- kers? What prevents many new innovative products from getting chosen, even with great pricing and good margins? How do you strategize and plan accordingly? What are the real costs of doing business with retailers? How should consumer products be properly priced? How do I determine the right SRP, and the right cost to wholesalers and retailers? Would it make more sense just to do my busi- ness online? What are the roles of the buyer, the category manager, and where does senior management come into play? Who are the oth- ers behind the scenes that influ- ence on-shelf decisions, planograms, schematics, etc.? David will also discuss what "makes or breaks" your meetings at ECRM, GMDC, TSE and other events, and much more. Biernbaum has an independent national sales organization of his own and is well connected in retail CPG channels. In fact, Biernbaum is a founder and host to more than 70,000 industry members and connections on LinkedIn's Consumer Goods & Retail Professionals. Once again, David's Coffee Talks are free. Attendees are responsible for their own travel and hotel expenses. For more information, email david@biernbaum.com or go to www.biernbaum.com. MAV Beauty Brands' Marc Anthony Continues to Pioneer Beauty Category Pioneering founder-focused beauty brands, Marc Anthony Venere – Founder, President and Chief Executive Officer of global personal care company MAV Beauty Brands – is a product innovator, "Entrepreneur of the Year" and TV per- sonality who has revolutionized the beauty industry. From humble begin- nings to global success, he became the founder of one of the largest independent personal care companies, a highly acclaimed entrepreneur and an interna- tional success with his namesake haircare brand, Marc Anthony True Professional ® . In 2018, Marc Anthony formed MAV Beauty Brands, acquiring and nur- turing like-minded, founder-focused brands; naturally-inspired beauty compa- ny Renpure and naturally-luxe vegan brand Cake Beauty. "It was a transforma- tive year for MAV Beauty Brands. We acquired and integrated two on-trend, high-growth brands and completed an initial public offering in the Canadian market on our path to building a global personal care company," said Marc Anthony Venere, "with our incredible 36 percent year-over-year growth in 2018 underscoring the robust consumer and retailer demand for our brands." Marc Anthony began his career in the salon. Recognizing a void in the mar- ket for products that met the unique needs of each client, he was among the first to offer affordable, professional- quality products tailored to consumers' specific styling needs (curls, volume, smooth hair, etc.) and to make them eas- ily accessible at food, drug, mass and specialty beauty retailers worldwide. With the launch of Marc Anthony True Professional over 20 years ago, Marc Anthony became known as a hair authority, featured regularly in editorials and on national televi- sion. With Marc Anthony at the heart of his own line, it only seemed fitting to add founder- focused brands to the MAV Beauty Brands portfolio. He acquired Cake Beauty in February 2018 with plans to globally expand the iconic Canadian personal care brand. Influenced by its founder, Heather Reier, Cake Beauty grew to cult success status within the mil- lennial demographic thanks to creative packaging and consumer-loved scents, while still maintaining an affordable price point, natural ingredients and its 100 percent vegan, cruelty-free stance on products. Renpure, acquired in March 2018, offers botanical hair and body care at an affordable price. With the growing con- sumer quest for highly effective, healthy beauty driving its innovation, Renpure is outpacing many of its competitors with an incredible 21 percent growth (Source: Nielsen AOD, BC Super Category: Haircare, Total US, 2018) in 2018. The original natural- ly-inspired ideology remains at the core of Renpure as a key ingredient to its success, which stems from the focus on plant-based ingredients without compromising performance or affordability. MAV Beauty Brands now offers a competitive advantage as a multi-nation- al portfolio of hair and personal care products that has proven significant growth. The entrepreneurial nature of the brands permits the early adoption of key market trends and the agility to produce rapid innovation, all of which will con- tinue to excite consumers on a global scale. With founder-focused heritage and innovative products at the core of MAV Beauty Brands, Marc Anthony continues to pioneer the beauty category. Learn more at www.mavbeauty brands.com.