Issue link: http://osercommunicationsgroup.uberflip.com/i/1153028
Chain Drugstore Daily Saturday, August 24, 2019 5 0 this end, Aurobindo is increasing the size of its manufacturing facilities. In fact, our U.S. manufacturing facility is doubling in size to account for extended capacity to manufacture up to nine billion units of tablets/capsules annually in both regular and extended release solid dosage formulations. Similarly, we are opening up a new pack- aging block with six new bulk tablet and capsule packaging lines as well as two blister packaging lines. Aurobindo has also completed its expansion of a specialty formulations manufacturing facility, its Durham, North Carolina manufacturing facility. Our Indian-based manufacturing sites are also expanding to account for growth in the marketplace. One of the most exciting additions is a new state of the art manufacturing plant dedicated to the U.S. market. Designed with the latest technology, all quality aspects are inte- grated into the manufacturing process. The continuous flow of material from dispensing to final packaging has dra- matically reduced the potential for con- tamination, increasing batch yields and reduced overall cycle times. Although Aurobindo's integrated supply chain is extensive, it's also nimble enough to quickly shift with market change. Our front-to-back fully integrat- ed AuroControl strategy makes us excep- tionally agile in our ability to respond to changes in the market. This allows us to reprioritize and adjust for the ever- increasing scale and more complex needs of our customers. AuroControl enables us to be uniquely positioned to continually grow, expand operations and deliver unsurpassed stability, quality and value Aurobindo Pharma (Cont'd. from p. 1) to our customers. CDD: What is Aurobindo doing to miti- gate risk in supplying critical pharmaceu- ticals to the market? DP: Aurobindo's AuroControl corporate strategy ensures complete oversight and control across all critical functions in pharmaceutical development, manufac- turing and distribution. Located both domestically and overseas, Aurobindo operates via an unsurpassed industrial scale and manufacturing infrastructure. It includes multiple finished dose and API facilities, with products qualified across multiple sites to increase flexibility while reducing risk and time to market. Likewise, Aurobindo is heavily invested in the distribution link of our global supply chain. We recently opened the doors to a brand new warehouse and distribution center. This new facility is comprised of 567,000 square feet of ware- housing and multiuse space, and utilizes Automated Storage and Retrieval System (ASRS) warehousing framework and tech- nology. The ASRS is an ultra-high-density storage system, enabling system driven inventory management from receipt of fin- ish goods to shipment. It allows for capac- ity of up to 40,000 pallets, enabling an increase in service levels, strategic inven- tory builds, and faster, more efficient order fulfillment for our customers. Ultimately, this level of control reduces dependence on external factors and delivers an exception- ally high level of quality, value, consisten- cy and breadth of line for our customers. Visit Aurobindo at booth #1951. For more information, contact your account manager, visit www.aurobindousa.com or call 866.850.2876. educated consumers. In other words, we all have to stay legitimate at every turn. CBD has provided an opportunity for a lot of companies to turn a quick buck. That is not the way to make this product mainstream, and that will never be the goal of Prana Principle CBD. Prana Principle is part of the APAX Group. The APAX Group has 25 years of experience in mass retail business. It not only requires knowledge of CBD but also the understanding of how mass market retail- ers work and we have 25 years of experi- ence of both. CDD: How important is consumer edu- cation when it comes to CBD? SH: Education should be the number one priority of any manufacturer. So many people hear CBD and think 'marijuana.' That is simply not accurate. The psy- choactive compound attributed to the 'high' feeling commonly associated with marijuana use, is THC. All of Prana's products contain 0.0 percent THC and are non-psychoactive. The issue is not around hemp, cannabis nor CBD; the issue is regarding the psychoactive effects of marijuana. These effects are not present in any Prana Principle CBD products. CDD: Can you talk about one of your flagship products and the process of bringing it to market? SH: Our most popular product is our 25mg softgels. We chose this product to develop first for a number of reasons. We Prana Principle (Cont'd. from p. 1) considered how it would resonate with consumers, but also how we could strate- gically align with retailers for a success- ful launch. This product shows our com- mitment to the supply chain as well as our strategic considerations necessary to bring a product to market on a large scale. Retailers want to work with a part- ner that has experience not just in retail but also in the hemp industry. Our under- standing of the supply chain and our mar- ket projections drove us to choose soft- gels as one of our first product launches. We have aligned ourselves with produc- tion capabilities that can handle over 120 million softgels per month. It took years of planning for us to be ready to capital- ize on the market potential. With our experience in Holland for the past few decades we had a solid understanding of how big the market would be in the U.S. CDD: How would you like to see CBD products displayed in stores? SH: We believe there should be a CBD destination in all retail stores, meaning an endcap, POP display or designated area for consumers to peruse, get educated and choose their most suited CBD options. Consumers are curious and interested in exploring CBD in its many forms. Having all CBD products dis- played together puts the CBD world at their fingertips. Likewise, CBD products should absolutely be displayed alongside analgesics, sleep aids, beauty products and other items that consumers might look to for the same benefits that they have experienced from a CBD regimen. Accessibility is the key. For more information, visit booth #2625. which goes beyond being a "super food," carrying immense potential in supporting health in the human body through the ECS. Hemp is the hero here, offering much more than isolated CBD. Briefly, CBD is only one of over 100 cannabinoids found in hemp along with other important botanical nutrients like chlorophyll and flavinoids. In fact, hemp contains not only phytocannabinoids like CBD, but also terpenes like ß- Caryophyllene and natural fatty acids (Omega 3 and 6) that when combined, have a powerful effect in the body. It may be the healthiest plant on the planet. If I was stuck on a deserted island, I would want this as my available crop. Hemp has so many attributes, it's a mistake to iso- late CBD and overlook the power of this whole food – from tip to root. We call it the "full-spectrum hemp extract," which studies show is more effective at address- ing depleted systems regulated by the ECS. What does the ECS have to do with hemp? Everything! Our ECS seeks to maintain homeostasis (balance) in the body throughout nearly every biological system, including the immune, renal, nervous, reproductive, respiratory, car- diovascular, digestive, endocrine, exocrine and musculoskeletal systems. Full-spectrum hemp extract is like our EC system's best friend. Whenever they HempFusion (Cont'd. from p. 1) see each other, there is a synergistic exchange that helps each other do their jobs. I discovered hemp after struggling with a difficult digestive issue. However, I was anti-medical cannabis in any form whatsoever. But, as fate would have it, I came across a terpene, ß-Caryophyllene, which can play a colossal role in support- ing the ECS. Because of this, I was will- ing to investigate hemp further. After exhaustive research, I couldn't validate any of my previous concerns, and found there was no risk, and in fact it has led me to become overwhelmingly inspired by the potential of this plant. I tried full- spectrum hemp extract, and have been fascinated with this plant ever since! About the Author Founder of HempFusion ® , Jason Mitchell is a Naturopathic Doctor with more than 20 years' experience in the natural foods indus- try. He is certified by the American Naturopathic Medical Certification Board. He is also a member of the American Naturopathic Medical Association and Certified Natural Health Professionals. He received his bachelor's degree in Supply Chain Management/Operations from Arizona State University and his doctorate in Naturopathic Medicine from Trinity College of Natural Health. Dr. Mitchell resides in Land O' Lakes, Florida. For more information, visit booth #1966 or go to www.hempfusion.com. New Snack Concept Reimagines Traditional French Confections JOYFULS™ are dark chocolate medal- lions crafted with 60 percent cacao, then topped with sweet and savory ingredients such as fruit, nuts, seeds and pink Himalayan salt. Inspired by traditional mendiants hand-crafted by French chocolatiers, JOYFULS are a sweet and salty treat with a twist. Each delicious bite is happily sourced from Non-GMO Project Verified and Fair Trade Certified ingredients. Every bag of JOYFULS features individually wrapped chocolates for sharing and eas- ier portion control. JOYFULS dark chocolate medal- lions come in three varieties: Cranberries, Almonds and Pink Himalayan Salt; Toasted Coconut, Almonds and Pink Himalayan Salt; and Currants, Pumpkin Seeds and Pink Himalayan Salt. With JOYFULS, people can feel good about their indulgence, from the tantalizing taste to the high-quality, prop- erly sourced ingredients to the ability to easily count calories and control portion size. Just the right treat in just the right amount. That is joy. That is JOYFULS. JOYFULS dark chocolate medal- lions are 65 calories per piece. Each piece is separately wrapped to help con- sumers avoid the feel-bad experience of mindlessly reaching into a bag and eating too much without realizing it. The indi- vidual wrapping also allows people to take JOYFULS on the go – so they can experience a little joy whenever and wherever they wish. JOYFULS translates the artisanal hand-crafted process of French choco- latiers into an individually packaged por- tion control item people can really enjoy eating in just the right amount. This is one indulgent snack you can feel good about! "We are proud to offer a product in JOYFULS of the highest quality ingredi- ents, innovation and heathy characteris- tics," said Barry Octigan, President of JOYFULS. "This process delivers a chocolate snacking confection that is beautiful in appearance while offering a remarkable eating experience. The inno- vation will continue as we expand the JOYFULS brand through new product development. Watch for our new line of snacking chocolates!" For more information, go to www .joyfuls.com or call 888.989.9050. Follow the company on Facebook or on Instagram @JoyfulsTreats.