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Convenience Retailer Show Daily Wednesday, October 10, 2018 2 8 Take Charge of Improving Your Memory with FOCUSfactor Like other parts of your body, your brain needs proper nutrition to perform at its best. Staying focused and on top of your game at work, home and school is more essential than ever. For over 15 years, FOCUSfactor ® has been America's No. 1 brain health supplement, helping millions of people improve cognition. FOCUSfactor is a patented formula that has been clinically tested and shown to improve memory, concentration and focus. Unlike most brain health supple- ments, FOCUSfactor has undergone a randomized, double-blinded, placebo- controlled clinical study on its entire for- mulation, not on a single ingredient. The study was conducted in 2011 by Cognitive Research Corporation, a clini- cal research organization with extensive clinical development and testing back- ground. The clinical study demonstrated that compared to placebo, FOCUSfactor significantly improved cognitive abilities such as memory, concentration and focus in healthy adults. Furthermore, the results specifically showed a significant improvement in recall of +44 percent from 4.5 words to 6.5 words. Since 2015, FOCUSfactor has more than doubled in sales. Fueled by a grow- ing category, an impactful advertising campaign and expansion of the FOCUSfactor line-up including FOCUSfactor Extra Strength, FOCUSfactor Brain & Vision and FOCUSfactor Kids. FOCUSfactor Extra Strength is an advanced formulation that builds on the original, clinically tested formula and increases the level of key neuro-nutrients. FOCUSfactor Brain & Vision is a 2-in-1 formula that adds lutein and zeaxanthin to the origi- nal formula to help promote healthy vision. The brand continues leveraging its successful "Feed Your Einstein" campaign across multiple media vehicles behind the name and like- ness of Albert Einstein. Currently, FOCUSfactor is distrib- uted in over 25,000 retail outlets nation- wide, including Costco, Walmart, Sam's Club, Walgreens, CVS, BJ's, The Vitamin Shoppe and many other retail chains and independent stores throughout the U.S. and Canada. The brand has experienced significant growth as it con- tinues to attract new consumers looking to improve their cognitive heath. According to the NIH, brain health is considered the No. 1 age-related concern among baby boomers. The CDC cited that one in eight baby boomers has expe- rienced increasing issues with their mem- ory over the past year. Additionally, a recent survey conducted by AARP noted that brain health is the sec- ond most important com- ponent in maintaining a healthy life style, after heart health. "The cogni- tive segment has become a destination within the sup- plement aisle much like joint health and eye health," said Jack Ross, Chief Executive Officer of Synergy CHC. Overall, Synergy's goal is to contin- ue driving consumer awareness of FOCUSfactor while expanding its distri- bution. The company will continue to leverage the brand's cognitive benefits of improving memory, concentration and focus behind its clinically tested, patent- ed formula. "While we are very pleased with the growth we have experienced with FOCUSfactor, we truly believe that both the brand and category be will pro- pelled to new heights," added Ross. For more information, contact Gail Lane at gail@synergychc.com. Helping People Hear Better with Lucid Audio Products An interview with Tim Romero, National Sales Director, Lucid Audio™. CRSD: Tell our readers about Lucid Audio. TR: Lucid Audio is a consumer electron- ics company in Ft. Worth, Texas. We have a passion for helping people hear better. In fact, that's part of our registered trademark: Hear Better ® . Our mission statement says it all, 'We Help People Hear Better.' We are a sister company to Lucid Hearing, the fastest growing and most technologically advanced hearing aid manufacturer today. We build prod- ucts such as personal sound amplifiers (PSAPs) and our HearMuffs™, infant and child hearing protection. We have the clearest and most professionally tuned earphones, which are sold under our Etymotic Research brand. We're very proud of the fact that as a whole, our company has helped more than 100,000 people hear better. What makes Lucid Audio so special is our commitment to giving our customers something unique and valuable with every product we make. We call it the genius of 'and' because we do what other products in our category do and more. For example, with HearMuffs, children's ears are protected and you can comfort your child or play soothing music with the touch of a button. CRSD: What's new for Lucid Audio in 2018? TR: This year, we're launching the HearMuffs TRIO, an active hearing protection headphone for children ages five and up. The TRIO features active noise compression that allows comfort- able sound levels in so your child can hear you speak, while keeping harmful sounds out to protect their hearing. Additionally, with its intuitive design, the TRIO can be used as a headphone at any time and in any mode. We are also launching our new Enrich PRO and Enrich PRO ITC Personal Sound Amplifiers with our latest Lucid Technology. The Enrich PRO and Enrich PRO ITC are engineered for OTC cus- tomers who have experienced mild to moderate hearing loss but aren't yet ready to make the leap to prescription hearing aids. Our OTC products offer two listening environments: Conversations and Crowds. By using Lucid Technology adaptive dynamic range optimization, the Enrich PRO and Enrich PRO ITC allow consumers to hear speech over ambient and background noises. CRSD: Who are your target customers? TR: We focus on customers of all ages and all lifestyles. Our product assortment offers hearing protection and hearing amplification, in some form, for all ages, from infants to the elderly. CRSD: How do your prod- ucts or services help your customers compete in their marketplace? TR: At our core, we are a hearing aid manufacturer with a proprietary technol- ogy exclusive to the products that Lucid Audio manufactures. When a consumer purchases a product, the retailer and manufacturer want them to be satisfied with their purchase. The fact that we use our hearing aid technology in our OTC product offerings solidifies our mission statement of "Helping People Hear Better." For more information, go to www .lucidaudio.com or call 214.478.7750. Lottabody Expands Brand by Launching Diverse Array of New Hair Care Products Lottabody ® has added four new hair care styling products to its Coconut and Shea Oils signature collection: CONTROL ME Edge Gel Black, ILLUMINATE ME Shine Mist, ACTIVATE ME Curl Activator and HYDRATE ME Deep Conditioning Masque. These products were developed in response to an over- whelming demand for moisture-enriched products that foster healthy, hydrated, manageable hair for all hair types. Enriched with coconut and shea oils, the new CONTROL ME Edge Gel Black holds, smooths and hydrates edges, leav- ing hair soft and nourished with a bril- liant shine. This non-flaking, non-greasy, non-hardening and non-sticky formula conceals gray hairs and minimizes the appearance of thinning edges. New ILLUMINATE ME Shine Mist is the perfect combination of coconut and shea oils, miraculously moisturizing hair, leaving it soft and nourished with bril- liant shine. This non-greasy, silicone-free product refreshes and conditions hair without weighing your hair down. Alcohol-free, the Shine Mist is perfect for natural, relaxed or color-treated hair and can be used as a finisher or by itself. ACTIVATE ME Curl Activator, also enriched with coconut and shea oils, is another new addition to the Lottabody family. This formula deeply penetrates and hydrates hair, leaving it soft and nourished with a brilliant shine. This moisturizing, detangling, curl activator defines and refreshes curls and coils while taming frizz. It leaves hair bouncy and springy and is perfect for all hair tex- tures. ACTIVATE ME Curl Activator does not contain mineral oil or petrole- um. Infused with coconut and shea oils, the new HYDRATE ME Deep Conditioning Masque provides extreme moisture, adds brilliant shine and prevents breakage to natural, relaxed or color-treated hair. This nourishing, deep conditioning masque detangles hair and reduces frizz for smooth, soft hair, making it manageable to style. "Our goal with Lottabody has always been to create a range of products that meet the manageability, affordabili- ty, maintenance and styling needs of today's woman on the go, so in that regard, adding these new and diverse product offerings was a no-brainer for us," said Jolorie Williams, Vice President of Multicultural Marketing at Revlon Pro. "We've also found that once women begin using a system of products that works well for their hair, they generally want to continue using items with that same formula." SRP pricing for the newest additions to Lottabody are as follows: CON- TROL ME Edge Gel Black (SRP: $4.49; 2.25 oz.), ILLUMINATE ME Shine Mist (SRP: $4.99; 4 oz.), ACTIVATE ME Curl Activator (SRP: $4.99; 10 oz.) and HYDRATE ME Deep Conditioning Masque (SRP: $1.99; 1.5 oz.). A styling favorite for years, Lottabody provides hair care and styling product solutions at an affordable price for both consumers and professionals. In 2014, Lottabody introduced a new range of styling products with coconut and shea oils designed to give women the freedom and flexibility to create beautiful, long- lasting looks for relaxed, natural and tex- tured hair. For more information, contact Kenneth Ray, Director of Sales, at Kenneth.Ray@Revlon.com or 586.530.9358.