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Convenience Retailer Show Daily 3 3 Wednesday, October 10, 2018 Lemi Shine: A Better Clean Starts with a Better Cleaner Lemi Shine ® , the maker of non-toxic household cleaning products with power- ful citric extracts, is breaking new ground in the world of household cleaning. Positioned as the better-for-you option within the household cleaning space, the brand fills a gap between conventional and natural cleaners, meeting the grow- ing demand of millennial consumers who want effective products that are also safe and affordable. In the past, consumers have been forced to choose from only two options: conventional cleaners with harsh chemi- cals or expensive natural cleaners. Lemi Shine's promise is to give consumers the best of both worlds while avoiding the downsides of either. "We believe that consumers should- n't have to pay higher prices or settle for less cleaning power to clean their homes safely," said Lemi Shine Chief Executive Officer Curtis Eggemeyer. "We'll always stand by our commitment to provide products that don't require our con- sumers to choose between power, safety and affordability." Each product Lemi Shine makes har- nesses the power of citric extracts, ingre- dients found in nature that provide a ver- satile range of benefits when it comes to cleaning. With the launch of several dis- infecting surface cleaners and multiple forms and fragrances of laundry deter- gent, the company now competes across all major categories of household cleaning with a total of 26 different products in vari- ous forms and sizes. The brand has recent- ly announced the launch of its national #CleanBetterDoBetter campaign, deploying a variety of tactics ranging from billboards and TV spots to digital display and social ads. The cam- paign communicates Lemi Shine's unique positioning and suggests that making small, easy changes that are bet- ter for you can lead to big results over time. About Lemi Shine Headquartered in Austin, Texas, Lemi Shine is a family- owned company that creates power- ful and safe house- hold cleaning prod- ucts. Established in 1994 with the origi- nal Lemi Shine Detergent Booster, the company has since invented additional category-changing products such as a multi-use machine cleaner, hard water rinse aid, and spot- and stain-resistant surface cleaner, and new for 2018, nontoxic antibacterial wipes and spray, all powered by citric extracts. For more information, go to www .lemishine.com or find the company on Facebook, Instagram and by searching #CleanBetterDoBetter. Silver Biotics Products from American Biotech Labs American Biotech Labs ® believes in living long, healthy lives by combining nature and science. Its patented SilverSol Technology ® protects health naturally, and increases recovery rates without negative side effects through its life-changing supplements, cos- metics and wound care products. The Silver Biotics ® line of products harnesses the power of SilverSol Technology, the most tested and trusted silver technology on the market. It is the only nano-silver technology to have been proven safe through human ingestion safe- ty studies. Unlike other forms of silver, it has multiple modes of action, making the Silver Biotics line the most effective silver products available today. Experience the Silver Biotics advantage and feel the dif- ference it can make in your everyday life through a wide variety of products designed to improve your health, includ- ing: immune support supplements and sil- ver lozenges, cosmetic gels that promote natural healing of the skin, tooth gel for healthy teeth and gums, lotions and creams that help soothe and moisturize dry and damaged skin, and first aid OTC wound care products for first and second degree burns, minor cuts, skin irritations, lacerations, abrasions and sunburns. With a 100 percent satisfaction guarantee, and hundreds of tests to back it, Silver Biotics is a safe bet for you and your consumers. Established in 1998, American Biotech Labs (ABL) is a three generation family owned and operated company as a world leader in nano-silver technology. With over 50 patents worldwide and more than 400 independent reports and studies, ABL has become a leading expert on silver technologies and prod- ucts. With thousands of doctors using and recommending them, and more than 18 million units sold by retailers around the world, ABL's Silver Biotics products have proven to be the brand you can trust to empower you with a healthy life. For more information, call 800.605.1541 or go to www.silverbiotics.com.