Issue link: http://osercommunicationsgroup.uberflip.com/i/1013204
Chain Drugstore Daily 6 5 Sunday, August 26, 2018 Theraworx Relief, Avadim Life Sciences, is the 13th fastest growing company in healthcare and in 2018 will treat more than 4 million patients in ICUs across the nation. Avadim's pipeline of innovations are indicated in infectious diseases and neuromuscular disorders. Chris Sposato, Vice President of Consumer Health, said, "Theraworx Relief is the first of a pipeline of innovations that we will launch in chain drug. Theraworx Relief fills a significant gap in care for the 50 million-plus sufferers who have the diagnosis of chronic cramp and spasms and restless legs syndrome. Its mechanism of action is unlike anything available in the marketplace and has proven to be an incre- mental addition to external pain." Ralph Lombardo, Senior Vice President of Sales and Marketing, said, "The trajectory of Theraworx Relief has mirrored an RX to OTC switch. Avadim Life Sciences (Cont'd. from p. 1) Theraworx Relief will be sold in 40,000 doors by December 31, 2018 and its dis- tribution has exceeded 70 ACV. Our goal is to fill gaps in care and add accretive revenue for our trade partners. With increasing opioid regulation, the market needs non-centrally acting innovation like Theraworx Relief." Rich Swanson, Principal of The Swanson Group, said, "We began a strategic working relationship with Avadim in August of 2017. It is exciting to work with an evidence-based organi- zation that is coming to market with a robust clinical program to support its pipeline. We envision multiple launches in the next 18 months. Avadim is truly dedicated to drive consumer solutions and sales for retailers and has proven to be an agile and entrepreneurial partner." For more information, visit booth #1838 or contact Rich Swanson at rswanson@tsg-us.net. first in average issue readers among retail pharmacists who make 10 or more pre- scription recommendations per day and those who spend three or more hours per day counseling patients. The study also ranked Pharmacy Times, which circu- lates to more than 200,000 retail and health-system pharmacists, No. 1 in aver- age page exposures among retail pharma- cists who fill 200 or more prescriptions per day. "We are honored that Pharmacy Times was ranked as a No. 1 resource in multiple categories among pharmacists," said Brian Haug, President of Pharmacy Healthcare Communications. "This recognition is a testament to the continu- ous hard work of the entire editorial team to be the ultimate resource for pharma- cists across the nation. This also demon- Pharmacy Times (Cont'd. from p. 1) strates the continued value our pharma- cist audience reserves for our brand and the role Pharmacy Times serves as the industry's most-trusted resource." In addition to its print publication, Pharmacy Times provides information and solutions relevant to the everyday practice and business of pharmacy through email, direct mail, PharmacyTimes.com and social media platforms. Pharmacy Times is the only resource you need for industry news, thought- leader insight, clinical product informa- tion, patient counseling tools and contin- uing education. For more information, visit booth #2250 or contact John Hydrusko, Associate Vice President, Sales & Digital Media Strategy at 908.839.2605 or jhydrusko@pharmacytimes.com. brands like Schiff Vitamins, Power Bar, Oral-B Products, Nestle Products, brand builder of No. 1 Freeze Dried Crunchies Naturals, and now the innovative Berry Sleepy and now Berry Awake. Berry Sleepy is made up of a propri- etary sleep and relaxation blend that includes tart cherries, passion fruit, goji berries and valerian root extract. This berry-based formula also has the added benefit of prebiotics. The new Berry Awake Energy Shot is made of a proprietary blend that includes green coffee berries, bacopa leaf and ginseng extracts. In addition, the company has added 2,000mg of pea plant protein. All products from Berry Sleepy and Berry Awake are gluten free, kosher, non- GMO, vegan and manufactured in the USA. Berry Sleepy comes in 60-count bot- tle veg caps for $24.99 MSRP, 24-count at $9.99, one single serve sachet at $0.99 and 2-ounce Berry Sleepy Sleep Shots in Strawberry, Mixed Berry, and New Healthy Ventures (Cont'd. from p. 1) Orange-Mango and Strawberry-Banana flavors all line priced at $3.99 MSRP. The company has placed major focus on the consumer with "Modern Living with Kathy Ireland," which is due to air on WE Televisions and Bloomberg International. The segment will touch on the topic of sleep innovations. The com- pany will be interviewed by Kathy Ireland on Berry Sleepy and the innova- tion of Berry Awake. Healthy Ventures has made large strides in landing major accounts. The company has continued its marketing efforts and is slotted to be on "Modern Living with Kathy Ireland," Fox Sports and will even be featured in upcoming NASCAR Events. The team has also focused on major sponsorships of trade shows and on grassroots marketing events, both domestic and international. These efforts are all focused on moving Berry Sleepy to a leadership position in the natural sleep category and creating a new natural segment in the energy shot category with Berry Awake. For more information, visit booth #1042. the request of the company's customers who prefer a smaller quantity for ease of stocking and dispensing. Previously packaged only in 100- count and 1000-count bottles, the author- ized generic for Mitigare is the only generic colchicine product now offered in a 30-count bottle. Chris Bonny, Vice President, Brand Business and Launch Excellence, had this to say about the new offering: "We're thrilled that we can respond to our cus- tomers' needs by providing them Mitigare in 30-count bottles. Additionally, by launching the only generic colchicine in this convenient size, we continue to demonstrate our commitment to customer-centricity. This new product configuration is aligned with Hikma's corporate vision of provid- Hikma (Cont'd. from p. 1) ing access to affordable medications to our patients." Hikma continues to enable pharma- cists the option to fill Mitigare prescrip- tions with the authorized generic colchicine capsules, and patients can save even more on their colchicine thera- py through the Mitigare True Blue Savings program. Eligible patients with the Mitigare True Blue Savings card receive the first 30 days of Mitigare for $0 and refills for $5. (For all eligible patients 18 years of age and older who are legal residents of the United States or Puerto Rico. First 30 days are free only for eligible patients. Please see www .mitigare.com for complete eligibility information. Maximum savings of $65 on the first fill and $50 on refills.) For more information, visit booth #3917 or go to www.mitigare.com. environment. An array of storage above and below the work area will keep your team organized and supplies convenient- ly within reach, allowing for maximum workflow. The adept free standing modular components include: UL-Listed Modular Wiring; blank conduit and communica- tion boxes allow for easy communication and data transmission; Uniweb counter units and equipment easily tie in to exist- ing power and plumbing sources; lami- nate tops and privacy screens matched to your color scheme; exterior preferences can include laminate, 3-Form or Uniweb panels for increased display possibilities; millwork designed to your requirements; installation is quick and simple; inter- changeable under-counter and fixtures, shelving and accessories can be easily reconfigured by store personnel; and accessories ... infinite options! Uniweb partners with your staff and architects to design the room's exterior Uniweb (Cont'd. from p. 4) and/or interior to meet your company's specific requirements, including surface options, materials, custom colors and fin- ishes that coordinate with your surround- ing store interiors. Design possibilities include custom metal finishes, trim strips, décor panels, laminates, solid sur- face, wood and wood veneers, decorative metals, glass, tile, awnings, special light- ing, signage and much more. Uniweb creates versatile room components and many other space efficient concepts to work in combination with your existing footprint. Together, they help to create a welcoming ambiance for the customers and staff to enjoy. This extreme capitalization on space and resilience results in greater profits for retailers. Traditional systems cannot accomplish this. All products are and have been proud- ly made in the USA for over 48 years. Visit Uniweb at booth #1237. For more information, call 800.486.4932 or go to www.uniwebinc.com. chewable vitamins and Ocuvite ® Blue Light eye vitamins to respond to evolv- ing customer needs. PreserVision AREDS 2 formula chewables contain the exact levels of six key nutrients rec- ommended by the National Eye Institute to reduce the risk of progres- sion in patients with moderate to advanced Age-Related Macular Degeneration (AMD). The chewable vitamins were introduced as an alterna- tive for patients who may have trouble swallowing pills or have "pill fatigue." A leading cause of vision loss in Americans age 50 and older, moderate to advanced AMD impacts more than 11 million people in the United States. With the increasing number of hours Americans are spending on digi- tal devices, Ocuvite Blue Light eye vitamins were introduced to help shield and filter blue light that is emit- ted from digital devices. The vitamins contain 25 milligrams of lutein and five milligrams of zeaxanthin isomers, the key eye nutrients that help absorb blue light before it reaches the macula (the part of the eye responsible for cen- Bausch + Lomb (Cont'd. from p. 4) tral vision). Dry eye impacts more than 140 million Americans and research shows that 61 percent of consumers are using lubricant eye drops to help with symp- tom relief. There is also an increased consumer demand for preservative-free relief for the symptoms of dry eye, which led Bausch + Lomb to develop and introduce Soothe ® Xtra Protection (XP) Preservative Free lubricant eye drops. Launched in June, this preserva- tive free formulation of Soothe XP uses a unique combination of Restoryl ® mineral oils as active ingredients, which work to restore the lipid layer, seal in moisture and protect against fur- ther irritation. "At Bausch + Lomb, we follow the shifting consumer trends and listen closely to what our customers are look- ing for in eye care products. These latest OTC product innovations are in direct response to those trends and feedback we're hearing in the market today, which we believe will provide cus- tomers new options to meet their eye care needs," added Gordon. For more information, visit booth #829.