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Chain Drugstore Daily Sunday, August 26, 2018 1 8 Lucid Audio Launches HearMuffs TRIO for Children Lucid Audio™ is a consumer electronics company with headquarters in Ft. Worth, Texas. A passion for helping people hear better is the real foundation of the compa- ny. It even has a registered trademark for the words Hear Better ® , and its mission statement says it all: "We Help People Hear Better." It is also a sister company to Lucid Hearing, the fastest growing and most technologically advanced hearing aid manufacturer today. Lucid Audio builds audio products designed for infants to the elderly, offering personal sound amplifiers (PSAPs) for adults and HearMuffs™, bringing infant and child hearing protection to the market. The company's Etymotic Research brand is the clearest and most professionally tuned earphone product on the market today. The company has come to the show to educate and help identify solutions for the retail market organizations so they, in turn, will be able to offer improved hear- ing health to their customers. Lucid Audio takes great pride in the fact that as a whole, the company has helped more than 100,000 people hear better. What makes Lucid Audio so special is its commitment to giving customers something unique and valuable with every product made. It's called the genius of "and" because the product does what other products in their category do, and then even more. For example, with HearMuffs, children's ears are protected and adults can comfort children or play soothing music with the touch of a button. This is the way Lucid Audio exceeds in its mar- ket. The company focus reach- es customers of all ages and all lifestyles. Its product assort- ment offers hearing protection and hearing amplification, in some form, for all ages, from infants to the elderly. HearMuffs TRIO, an active hearing protection headphone for children ages five and up is being launched this year. The TRIO features active noise compres- sion that allows comfortable sound levels in so children can hear adults speaking, while keeping harmful sounds out of their hearing. With its intuitive design, the TRIO can be used as a headphone at any time and in any mode. Also being launched this year are the new Enrich PRO and Enrich PRO ITC Personal Sound Amplifiers. Both have the company's latest Lucid Technology. The Enrich PRO and Enrich PRO ITC are engineered for OTC customers who have experienced mild to moderate hearing loss but aren't yet ready to make the leap to prescription hearing aids. The OTC products offer two listening environ- ments: Conversations and Crowds. By using Lucid Technology adaptive dynamic range optimization, the Enrich PRO and Enrich PRO ITC allow consumers to hear speech over ambient and background noises. "At our core, we are a hearing aid manufacturer with a proprietary technol- ogy exclusive to the products that Lucid Audio manufactures. It is the hearing aid technology in our products that solidifies our mission statement: 'Helping People Hear Better.'" For more information, stop by booth #2500, go to www.lucidaudio.com or call 214.478.7750. MOCF of the Future An interview with Kevin Reader, Director Business Development & Marketing with KNAPP Inc. CDD: Tell our readers about the newest MOCF innovations from KNAPP. KR: When we talk about innovation, it's important to first talk about the market drivers and opportunity. These factors ultimately drive innovation, and adoption of new innovations. With that being said, the most signif- icant market drivers are the continued downward pressure on costs, and the increased pressure for performance – whether this performance involves regu- latory compliance and visibility, six sigma level accuracy, or the demand for shorter order processing times. The fact is that the recent moves by Amazon into this market will put added pressure on existing distributors and phar- macies to raise their game. Automation and software solutions are two of the most important tools to accomplish these goals and meet the emerging needs of the market, and new competition. CDD: Can you share KNAPP's specific automated developments and solutions? KR: We can! First let's talk about con- text. KNAPP has been in this market for a number of years. During this time, and on a year-over-year basis we are invest- ing around 7 percent in product R&D, and development through our network of incubator companies. This has been a key driver in our development of high speed vision systems, processing 2d bar codes and data, robotics, automated dis- pensing technology and software. Today we have an array of automat- ed solutions for storing and delivering mail order/central fill and OTC products – from our more manual solutions using KNAPP's KiSoft Vision guided picking solutions to our industry leading, auto- mated OSR Shuttle. Knapp is also the leading supplier of ultra high-speed pick- ing of OTC products using our A-Frame dispensing technology. As far as medication dispensing, KNAPP technologies address fast, medium and slow moving items with our KMed, and ATD dispensing products, designed to achieve the ultimate in accuracy and speed, while also reducing direct labor costs. Of course, there are many other aspects of a mail order/central fill operation – from conveying, to sorting, patient focused packaging and order packing – both semi- automated and robotic solutions depend- ing on a client's specific needs. KNAPP routinely provides end-to-end solutions. CDD: How about software? That seems to be a both a driver and a differentiator today and a necessity when talking about the digital supply chain. KR: Software is incredibly important, and it is a significant market differentiator. Today KNAPP has over 1,000 software employees and provides 24/7 support in seven languages. Our KiSoft WMS and WCS product is designed for robust oper- ations, to manage 'big data' and deliver comprehensive reporting. It's also opti- mized for real time operations. Our soft- ware platform uses a cross platform, user interface – Easy Use – that delivers a consistent and intuitive user interface. This spring, KNAPP also intro- duced redPILOT to the North American market. Designed for oper- ations personnel, this groundbreaking new application is a real time Control Tower, enabling operations personnel to plan and manage all the key resources of the mail order central fill facility from a single, real time platform. This latest inno- vation harnesses key technologies – from predictive modeling and analytics, to big data, internet of things (IoT) and artificial intelligence. But best of all, the initial users are reporting an almost double-digit reduction in operating costs, when tied directly back to company financials. CDD: Where can visitors find more information? KR: We will be scheduling meetings and demonstrations of KiSoft, redPILOT, our MOCF technologies – and our newest dispensing technology, the KNAPP Store – plus our retail pharmacy solutions at the KNAPP booth. Visit KNAPP at booth #3923. Creme of Nature Launches New Moisture Replenishing Product Line, Pure Honey Nearly a decade after becoming the first multicultural brand to offer styling prod- ucts formulated with argan oil, top-sell- ing hair care brand Creme of Nature introduces Pure Honey, a full collection of eight sweet new products for all hair textures. The new Pure Honey collection – with its creamy, lush formula and aro- matic fragrance – includes shampoo, conditioner, hair mask, leave-in condi- tioner, detangler, setting lotion, twisting cream and edge control gel. Formulated with vitamins and mineral-rich honey to help keep moisture in and breakage out while also softening and smoothing hair, Creme of Nature's new Pure Honey line will leave hair feeling hydrated while looking shinier and healthier. "At Creme of Nature, we understand that the first line of defense against dry hair is a powerful natural moisturizer. The humectant properties of honey made it the perfect choice," said Teneya Gholston, Director of Marketing for Creme of Nature. "We created our new Pure Honey line to put moisture back into the hair starting with the cleanse and con- dition steps and throughout all of the styling stages. This new line gives our brand fans the best natural ingredients – pure honey, shea butter and coconut oil – for maximum hydration without the heaviness of sulfates or mineral oils." The essential element to healthy, curly hair textures is moisture, and every woman is searching for those miracle moisture products. This new collection targets dry and dehydrated hair with nature's nectar, honey, which is a natural humectant that helps hair attract and retain essential moisture. Honey is also a natural emollient, mean- ing that it softens and smooths, which naturally makes it a great conditioner and moistur- izer. For the Pure Honey collection, Creme of Nature pairs natural honey with creamy certified natural shea butter to seal in the moisture and coconut oil to seal the hair cuticle. This new line has been formulated without harsh ingredients and contains the highest quality natural ingredients resulting in a luscious natural scent. Creme of Nature Pure Honey hair care and styling products, made with pure honey, creamy certified natural shea but- ter and pure honey, include: Moisturizing Dry Defense Shampoo (SRP: $5.79; 12 oz.), Moisturizing Dry Defense Conditioner (SRP: $5.79; 12 oz.), Moisture Replenish & Strength Hair Mask (SRP: $6.99; 11.5 oz.), Break Up Breakage Leave-In Conditioner (SRP: $6.79; 8 oz.), Knot Away Leave-In Detangler (SRP: $5.79; 8 oz.), Texturizing Curl Setting Lotion (SRP: $5.79; 12 oz.), Moisture Whip Twisting Cream (SRP: $6.99; 11.5 oz.) and Moisture Infusion Edge Control (SRP: $4.99; 2.25 oz.). Creme of Nature offers a selection of shampoos, conditioners, relaxers and styling aids enriched with natural ingre- dients like argan oil, argan butter, pure honey, coconut milk and shea butter, for all hair types and styles. Creme of Nature has the best hair care products for great style and healthy hair. For more information, visit booth #3437 or contact Kenneth Ray, Director of Sales, at Kenneth.Ray@Revlon.com or 586.530.9358.