Oser Communications Group

TSE18.Aug26

Issue link: http://osercommunicationsgroup.uberflip.com/i/1013204

Contents of this Issue

Navigation

Page 26 of 67

Chain Drugstore Daily 2 7 Sunday, August 26, 2018 OTC Products from AuroHealth AuroHealth is an OTC pharmaceutical company that develops, manufactures, markets and distributes store brand over the counter (OTC) products. As a verti- cally centric company, it is able to devel- op many OTC products for the U.S. retail market, providing consistent and reliable supply at a fair price and of the highest quality. Being customer focused, it con- tinuously seeks to meet the demands of a changing OTC landscape. While AuroHealth commenced oper- ations in May 2012, it entered the retail market in August of 2014 with the launch of several Monograph Liquid market products. Aurohealth is a wholly owned subsidiary of Aurobindo Pharma USA, which is responsible for generic pharma- ceutical products in the USA. AuroHealth leverages the active pharma- ceutical ingredients, formulations and finished product manufacturing strengths and resources of its parent company. Flash forward to 2018, and you will find Aurohealth has developed and launched several popular products, such as generic equivalents of the following: Mucinex DM Maximum Strength Caplets, Mucinex DM Regular Strength Caplets, Nexium 24 Hr. Capsules, Allegra D Tablets, Sudafed 120 mg Tablets, Zantac 75 mg, 150 mg, and Cool Mint Tablets, Claritin Orally Disintegrating Tablets, and Claritin 10 mg Tablets. Another immi- nent approval is for the only true generic equivalent to Prilosec OTC tablets, and expected this summer. The above is just a sampling of recent approvals and does not represent a full listing of products. The resources of its parent com- pany have allowed AuroHealth to compile a robust pipeline of ANDA and monograph products in a variety of molecules and dosage forms. AuroHealth continues to grow with some exciting new products on the horizon. It has the capac- ity and experience to meet all of your needs. If you would like a quote, contact sales and marketing at 732.839.9400. For more information, visit booth #3130. Earrings You Can Trust by Studex Since 1976, Studex has been at the apex of manufacturing and designing ear piercing systems and allergy-free fash- ion earrings, with over 1 billion ears pierced since company inception. Studex offers uncompromising quality and service, exceeding U.S. FDA regu- lations and EC standards. With 40-plus international offices worldwide and over 60,000 retail points of distribution, Studex strives to provide customers with the highest quality products, as well as strong sales/marketing support and consumer insights. Studex offers retailers an amazing opportunity not only in the ear piercing category, but by also addressing the needs of over 50 million women (and men) in the United States that cannot wear earrings due to metal allergies or other ear sensitivities. In a category that is estimated to generate well over $1 billion in annual global retail sales, there is an opportunity for retailers to gain new business from the evergreen piercing category. Studex ear-piercing/fashion products include: System 75 Ear-Piercing system, the world's leading ear-piercing system, used by such notable chains as Claire's and Piercing Pagoda (a division of the Signet Corporation); Sensitive Ears, allergy-free fashion earrings for women and men who strug- gle with symptoms of metal allergies; Tiny Tips, gentle and hypoallergenic earrings for lit- tle ears, perfect for ages 6 months to 6 years old; and Studex After Care Lotions and Gels, which are recommended for both after piercing care and cleaning of the piercing, as well as a daily regimen for ear health. Studex offers comprehensive launch support to ensure your success: training with ongoing support (online tutorials and free webinars); displays/fixtures for piercing and/or fashion (allergy free) products; exceptional sales with prof- itability that exceeds most category benchmarks; and all products are made in the USA and shipped from the Los Angeles area. With a strong social media and PR support plan, Studex is building brand awareness and sales via the following initiatives: micro- influencer and ambassador programs; social media (Facebook/Instagram); and public rela- tions (Kathy Ireland). Visit Studex at booth #3604. For more information, go to www.studex.com or contact Mac Ritchie, Executive Vice President of Sales and Marketing at macritchie@studex.com. Ascend's Venkatesh Sees Continued Growth In December of 2014, Venkatesh Srinivasan, the current President of Ascend Labs, the USA division of Alkem Laboratories, moved to New Jersey with his wife Nithya and their two daughters. Alkem had recently completed its acqui- sition of Ascend and was ready to put a strong focus on the U.S. market. Moving his wife and daughters from their home in Mumbai to a new home 10,000 miles away with a completely new culture was more of a challenge. But Venkatesh saw the potential and the opportunity, not only for himself but his family as well, and when he was offered the position by the promoters of Alkem, the Singh fami- ly, he believed it was the right move. So far that has proven true. His family is enjoying their new found friends and the different things life in the U.S. makes available. His oldest daughter is now looking at colleges and will make that big decision over the next several months. Over the past four years, Venkatesh has been responsible for the global P&L of Ascend's North America business and leads an integrated team of Sales and Marketing, Supply Chain & Operations, Customer Service and Corporate func- tions. Venkatesh has more than 20 years of work experience in multiple industries (consumer products, foods, pharmaceuti- cals) and multiple functions (marketing/ P&L, business development and com- mercial operations). Venkatesh's aca- demic background includes double Masters (Chemical Engineering – Washington State University and Business Administration – IIM Ahmedabad). Venkatesh has seen Ascend grow over these past few years from basically a start up to a company with a significant presence in the generic marketplace. Ascend passed the $200 million sales mark in its recently closed fiscal year and currently markets over 40 molecules which when totaled of all strengths and sizes accounts for over 130 SKUs. The company also has over 50 additional molecules submitted to FDA awaiting approval and another 100 at various stages of development. "Ascend is well positioned with regard to its current product line and a very robust pipeline to continue the upward growth it has shown over the past few years," said Venkatesh. He adds that the company has focused on developing its infrastructure in both people resources and in investments that will facili- tate growth. These include the acquisition of an API company in California and a finished dose facility outside St. Louis. More so, the company has upgraded its IT platform to a full SAP S4 Hanna system from the smaller SAP Business One. "All of these things com- bine to allow us to provide superior serv- ice to our customers," he says. "At the end of the day, we compete in a multi- source environment and it's our service that will distinguish us." As Ascend continues its growth, it validates the decision that Venkatesh made and positions itself as an important supplier within the healthcare environ- ment. For more information, visit booth #3515 or go to www.ascendlaboratories.com. SOOTHEPLUS Brings Fresh Approach to First Aid Medline (owner of CURAD) is pleased to announce that its new SOOTHEP- LUS™ gauze and pads have been named Product of the Year 2018 in the first-aid category. Product of the Year is the world's largest consumer-voted award for product innovation, where winners are backed by the votes of 40,000 con- sumers in a national survey conducted by research partner Kantar TNS, a global leader in consumer insights. What makes CURAD SOOTHEP- LUS gauze and pads so special? They fea- ture ARM & HAMMER™ Baking Soda to provide an extra level of soothing care. For generations, ARM & HAMMER Baking Soda has been used to soothe cuts, scrapes, burns and even insect stings. This unique line of products was created to utilize these trusted attributes. They're designed to be naturally soothing and help eliminate bac- terial odors while promoting an exceptional healing environment by protecting wounds and absorbing excess drainage. Kimberly Washington, Vice President of Consumer Marketing at Medline, said, "Today's patients are discharged more quickly and this changes the product assortment that they will need. First-aid shouldn't have to be intimidating for the patient or the loved ones providing care for them. That's why we've partnered with Church & Dwight, the owners of ARM & HAMMER, to bring to market a product that naturally soothes and provides com- fort to wounds. Receiving Product of the Year is a testament to CURAD's dedica- tion of bringing hospital-grade technology to consumers at home and helping them feel empowered and confident in the prod- ucts they're choosing." As the winner in the First Aid cate- gory, CURAD SOOTHEPLUS products will display the distinctive Product of the Year logo on packaging and promotions. According to Mike Nolan, Chief Executive Officer of Product of the Year, "Product of the Years' distinctive red seal of approval continues to help shoppers find the best new products on the shelves and give the winners a well-earned com- petitive advantage." The CURAD SOOTHEPLUS line includes large and small gauze pads (25 count), medium non-stick pads (10 count), and rolled gauze (5 count), each contain- ing the beneficial properties of ARM & HAMMER Baking Soda. For everything from burns to wide scrapes, and even for recurring or chronic wounds, SOOTHEP- LUS gauze and pads provide a fresh approach to treating troublesome wounds. For consumers in search of better ways to meet their first aid needs at home, SOOTHEPLUS provides solutions sup- ported by over 40,000 consumers.

Articles in this issue

Links on this page

view archives of Oser Communications Group - TSE18.Aug26