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Chain Drugstore Daily Sunday, August 26, 2018 2 6 Clinical Expansion Drives Pharmacy Profits Recent years have brought unprecedent- ed challenges to the practice of pharma- cy. Today, pharmacies are seeing lower profit-per-script and lower margins from the proliferation of closed and limited networks. In anticipation of these indus- try challenges, MarkeTouch Media has invested heavily in developing innova- tive clinical technology solutions, expanding its platform from custom patient communications to become a full- service clinical provider. MarkeTouch Media's RxTouch SM Pharmacist Connect is a robust platform that empowers pharmacists to have tar- geted clinical conversations with patients while easing the workflow burden on pharmacy staff. The solution includes multiple mod- ules that enable client pharmacies to man- age specific patient populations while maximizing contract incentives and mini- mizing penalties. Clients use a work queue to select patients for multiple inter- ventions, helping pharmacies meet their contracted objectives. Solutions targeted at DIR incentives focus on PDC scores across the entire payor by drug class. Other modules focus on vaccinations, medication synchronization (MedSync), adherence interventions, medication ther- apy management (MTM) and compre- hensive medication reviews (CMR). MarkeTouch Media's multiple busi- ness partners bring unique and added value to its network of over 15,000 chain, mail-order and specialty pharmacies. MarkeTouch Media is the only provider offering turnkey patient communication solutions developed and managed 100 percent in-house. All services are devel- oped and maintained by MarkeTouch Media employees with- in the United States, and it does not utilize third party contractors. M a r k e T o u c h Media's staff applies industry-leading expertise and best prac- tices to effectively deploy clinical pro- grams designed to meet clients' goals and metrics. Additionally, MarkeTouch Media's capabilities enable customized pilots for individual clients who can see for themselves the efficacy of the tech- nology in driving healthcare costs down. MarkeTouch Media's Adherence Interventions module was able to increase PDC scores of targeted drug classes by more than 5 percent over a 180-day measurement, potentially saving millions of dollars, by identifying and addressing barriers to adherence in retail pharmacy environments. Automated and interactive refill reminders can increase refills by 25%+ while final return-to- stock (RTS) calls can reduce RTS by 20%+. M a r k e T o u c h Media's RxTouch Pharmacist Connect is a fully hosted solution that streamlines pharmacy operations and allows each patient to choose their pre- ferred communication channels for phar- macy interaction. By employing the patients' channel preferences, the phar- macy can achieve greater adherence and persistence to the prescribed regimen. Each client has the ability to select cam- paigns that ensure targeted patients make a positive impact on quality and opera- tional metrics, resulting in a maximized ROI, reduced overall healthcare costs and ultimately better clinical outcomes for patients. For more information, visit booth #509, or go to www.rxtouch.com or www.marke touchmedia.com. Executing Successful Formulary Win/Pull Through Programs with PDQ PDQ Communications has a proven track record in providing the most innovative formulary announcements in direct mail and email within the pharmaceutical industry. One of the biggest challenges that pharmaceutical companies encounter is timely commu- nications. PDQ will strategize your program to ensure your national formu- lary or state specific win is seen by your target audience expeditiously, attaining the leverage needed with an important win. The company's top-notch sales and production teams will provide insight into the most cutting edge programs available. Whether it is its clear envelope designed to showcase your flashcard, or an envelope with variable teaser copy to highlight each plan approval, its formula- ry mailings get your message noticed. Complement your formulary announce- ment with an email pro- gram to fur- ther acceler- ate and reinforce your message, while broadening your reach with a multichan- nel campaign. PDQ's formulary email campaigns are tailored to the appropriate health- care professional with a special emphasis on the particular plan approval. Add an echo email (a repeat of the initial email with openers sup- pressed) at half the cost and boost your open rate. Whatever your managed care needs may be, its highly-experi- enced account managers will provide valuable, innovative, timely and cost-effective ideas to get your message delivered. Let PDQ Communications be your partner for all of your non-personal healthcare promotional needs. PDQ is there when you need it and there in a flash. Visit PDQ Communications at booth #2301. For more information, call 866.485.4737. Category Growth in Men's Supplements The growth of the supplement market has been nothing less than miraculous, with no signs that it's slowing down. In fact, supplement industry sales are expected to reach $18.3 billion by 2020. Why the huge growth? The growth of this market is the result of a conver- gence of several factors – the perfect storm, if you will. The first one is an aging population. Baby Boomers, the generation born between 1946 and 1964, believe in the power to stay and feel young. Another major factor is the increased awareness among consumers. Celebrity doctors like Dr. Oz and others, online forums, websites and health and wellness magazines all contribute to the popularity of health and wellness supplements. In addition, more and more con- sumers are taking control of their own health decisions and foregoing the advice of a doctor. Visiting websites before and after trips to the doctor are almost univer- sally increasing. Many consumers are creating their personal regimen of diet, exercise and supplements. It's all becom- ing part of their daily lifestyle habits. What's it mean to retailers? Retailers need a strategy to take advantage of this growing opportunity. It's important to realize consumers can easily order their favorite supplements online. You only have one chance with a cus- tomer that visits your store – either they see their favorite supplement or they don't. Make sure you've researched the supplement category and stock the most popular products and brands and keep abreast of categories that are growing. Take advantage of growing cate- gories. Besides the popular protein sup- plements, CoQ10 and omega-3s, many other categories are growing. The men's sexual health market is growing by leaps and bounds. Sexual performance supple- ments and testosterone boosting products are all growing as an aging male population still desires an active, healthy sex life and refuses to give in to the effects of aging. Bone and joint as well as brain health and cognitive functioning supplements are also expand- ing rapidly. What it all means is that you need to do your homework and give consumers what they want. Stay ahead of the curve by looking for what the next big thing will be and be an early adopter. For more information, visit booth #945, go to www.bioxgenic.com, call 888.657.1717 ext. 1308 or email rascherman@bioxgenic.com. Wally's Natural and Ear Care Innovation By Dan Fox, General Manager, Wally's Natural Finally, there's innovation in the ear care industry that is stimulating a response in consumers nationwide. The average per- son usually only goes to the ear care aisle to fix a problem like an ear ache, but now the ear care industry is providing more items and opportunities to shop in the ear aisle. Not only are new ear products being created, giving customers more options to choose from, but now with the new FDA regulation, hearing aids will be sold over the counter which will bring a consistent crowd to the ear aisle like never before. The ear care aisle will soon be a destination rather than a one-stop- shop. We have an ear care product that sparks the curiosity of people around the country. Wally's Natural Ear Candles are a wonderful holistic relaxation device that is used to melt away stress and daily frustrations. Our Ear Candles come with a worry free, no drip filter and an easy to light edge so you can fully immerse your- self in this relaxing experience. Wally's Natural Ear Candles are offered for sale in multiple locations by a major national retailer and have had a massive 170 percent sales increase in the last year. Wally's Natural has been making Ear Candles for over 35 years and is now a top five ear care product. Wally's Natural intro- duces its newest product, Kids Ear Scrub, which is an advanced ear cleaning creation that benefits the whole family. Kids Ear Scrub is the new and safe way for kids to clean their own ears. The soft sponge is designed to not enter too far into the ear, while Wally's Natural powerful yet gentle ear wash formula breaks down dirt and oils naturally. Clean the wax and oils in ears without the fear of harming the ear drum. We will be highlighting these products at this year's NACDS show, and we invite you to visit our booth # 3620, as we will be doing ear candling demonstra- tions throughout the show. Come see firsthand what the ear candling experi- ence looks like and check out our other ear care products. Visit Wally's Natural at booth #3620. For more information, go to www.wallys natural.com or call 800.215.1566.