Issue link: http://osercommunicationsgroup.uberflip.com/i/1013204
Chain Drugstore Daily Sunday, August 26, 2018 5 8 are seeking natural wellness alterna- tives, but this category provides benefits and real results in so many areas that the breadth of consumer segments is unpar- alleled, and not necessarily tied to the natural value proposition. There are no product categories that are good for baby boomers, athletes, general and alternative health seekers, millennials, males, females, children and pets in the market today. We have products that cross categories within health, relief, beauty care, wellness in beverages, top- icals, edibles, tinctures, vapes, capsules and candies ... we have soothing lotions, up and moving pet treats, coffees and teas, bath bombs, breath sprays, gum- mies, high-end chocolates, beverage mixes ... you name it. These products are retail ready! CDD: What is the retailer's role? BP: I'm an old school retail loyalist, maybe that's why I call it a category. There is an inherent trust that is estab- lished within the traditional retail envi- ronment, especially with new products. I refer to the needs of this category as the convergence of education and access. There is no better place to accomplish that than in a familiar place MarketHub (Cont'd. from p. 1) where people go to get what they need to feel better. The names on the front of the store represent a safe place for prod- uct introduction. Having the right prod- ucts for their customers and helping them understand the products will lead to tremendous results in loyalty and sales. CDD: How does MarketHub help? BP: We all love our jobs. Our executive team has decades of experience with CPG products in virtually every retail class of trade. Everyone at MarketHub shares the partnership philosophy and we have built a vertical network of the best the industry has to offer in legal, sourc- ing, manufacturing, brands and products. We get to bring this amazing category and our wonderful brand clients to the world, helping millions of people and pets in the process. Our category com- partmentalization concept is called the Hemp Health Zone. We customize a pro- gram for each retail partner with product mix optimization, display creation, shop- per marketing and distribution. It is para- mount that we cultivate the relationship based on providing constant value to our partners. For more information, visit booth #3347 or go to www.markethubco.com. Meeting Rising Demand for Clean, Premium Burritos Food made with clean, simple and real ingredients is becoming more synony- mous with fresh. We see this emerging trend in restaurants and supermarket deli, but what about convenience store food- service? It turns out that this is also very important to a segment of convenience store consumers. In a proprietary research study conducted by Ruiz with 1,900 convenience store consumers, there lies a segment that wants healthier prepared food options and showed strong interest in clean label claims like no arti- ficial colors or flavors. This consumer segment skews younger and Hispanic. Recognizing these growing trends, Ruiz Foods ® committed to removing tar- geted ingredients like artificial color and flavors from its portfolio by the end of 2017. The company didn't stop there. It solicited consumer and retailer input to develop and bring to market new, great tasting premium burritos. The new Three Bold Brothers burritos introduce a new quality tier and brand for Ruiz Foods. It aims to meet expectations of growing consumer interest for higher quality and real ingredients. Three Bold Brothers burritos feature either grilled prime rib beef or grilled white meat chicken. They also have real Monterey Jack cheese, whole black beans and cilantro lime rice all wrapped in a freshly baked tortilla. These large, 7-ounce burritos are hand wrapped in brown butcher paper packaging which adds to its premium and freshly-made position. The burritos can be merchan- dised in the refrigerated case. Both flavors received strong scores among convenience store consumers and outperformed a competitive offering in overall liking and purchase intent. These burritos are targeting the millennial male who frequently visits convenience stores and is looking for high quality foods. Ruiz Foods is excited for the new introduction and confi- dent that millennial con- sumers will be satisfied with the quality and proven great taste. Ruiz Foods has been making great tasting, quality burritos since 1964. With more than 50 years of experience and success, Ruiz Foods has developed several winning brands, namely El Monterey ® in retail and Tornados ® on the roller grill. It is excited to have Three Bold Brothers join the ranks of these leading and beloved brands. For more information, go to www.ruiz foodservice.com/convenience-stores or call 559.591.5510. M. Carder Industries Launches C-2 Swivel and UL Approved Nozzles M. Carder Industries is a family-owned and operated manufacturer of American- made petroleum fueling equipment. The company was founded in 1970 and is located in Fenton, Missouri. It was a modest operation back in the '70s when Mervin L. Carder Sr. began rebuilding old nozzles in the basement of his home in Kirkwood, Missouri. From the begin- ning, when the only product was those re-manufactured nozzles, the company was dedicated to "Q.S.I" – Quality prod- ucts, unmatched Service to customers and continuous technical Innovation. Although the product line has been expanded considerably, the company's philosophy remains the same as it was in Carder, Sr.'s basement. The company moved to its current 18,300 square foot location in 1993. The move allowed it to add CNC mills and turning machines to its production, This made it possible to produce swivels, breakaways and nozzle parts, and added the capability of machining nozzle cast- ing to the production. Today, M. Carder produces a full line of gasoline, DEF and diesel automatic nozzles, break- aways and swivels, from ¾ inch to 2 inches. M. Carder is especially proud of being family owned and operated, and for producing all parts and products in the United States. The company offers quality products at competitive prices. M. Carder has continually improved and refined products over the decades in order to provide the best and most reliable equipment in the industry. The company strives to provide quality products and service to countries around the world. For more information, go to www.mcarder.com or call 888.814.0094. Lock America – Fighting Back Against Skimming Attacks on Petroleum Dispensers Lock America of Corona, California manufactures high security retrofit lock systems that combat the installation of gas dispenser skimming devices. Building on more than 35 years provid- ing security products to dozens of indus- tries, Lock America has developed kits that fit virtually every brand and model of dispenser on the market. The high security system is based on a non-dupli- catable key with more than three million possible key codes, and a virtually pick- proof detainer disk keyway. Each Lock America customer gets its own key code, with multiple codes and master keying available for multi-site operations. Petro Defense of Zephyr Hills, Florida is the exclusive U.S. distributor for Lock America's gas dispenser locks. Petroleum dispensers are under nationwide attack. A quick trip to Google will demonstrate that, despite the indus- try's best efforts, gas dispenser skimming devices are been discovered at an ever- increasing rate. This level of successful skimming may have been going on for years under everyone's noses. Gas dis- pensers remain targets of opportunity for the international identity theft industry. For a few years, the industry has placed its hopes on security stickers to indicate tampering – a solution based on a lot of hope. Will the stickers be applied properly? Will they be properly main- tained? Will low wage employees moni- tor their condition? Will customers even notice that stickers are cut or "voided," or know what to do? If this weren't enough, according to the FBI, skimmer gangs have begun cov- ering their tracks by installing counterfeit stickers, and probably buying legitimate ones as well. Rolls are available on the Internet, and any gang that can insert a small Bluetooth enabled skimming device and auction off credit card num- bers is certainly capable of scanning a label and producing a convincing copy on an office printer. Operators need more than stickers and an eagle-eyed minimum wage atten- dant. They need high security locks as a minimum first step to keep skimming devices out. For most operators, it is cost- prohibitive to fit dispensers with a new electronic high security device, or replace them entirely, unless they are opening a new site. Only one device stops the skimmer and maximizes your security investment – the pick-resistant lock on the door with a high security key. The other devices – stickers, cameras, alarms – may deter, record and announce crime, but they don't stop it. Stickers don't stop skim- ming. They just tell you: "You've been skimmed." With hand-assembled locks, regis- tered key codes unique to each customer and non-duplicatable key blanks, Lock America retrofit kits can protect dis- pensers against unauthorized access at a fraction of the cost of new equipment. A high security lock system should have a non-duplicatable key blank, millions of usable key combinations and a virtually pick-proof mechanism, with its key code registered exclusively to the customer. For additional information, contact Petro Defense of Zephyr Hills, Florida, the exclusive U.S. distributor for Lock America's gas dispenser locks, by going to www.petrodefense.com, emailing sales@petrodefense.com or calling 888.653.6135.