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Restaurant Daily News Tuesday, May 22, 2018 1 0 Stand Out and Be Memorable with Image Inflators For 20 years, Image Inflators has been helping businesses grow by providing eye-catching advertising. Originally, the company's featured product was custom, inflatable advertising – perhaps shaped like a gorilla or hot air balloon. Today it has an extensive product line, ranging from flags, signs and banners to decals, window films, apparel, promotional products and more. Nebraska native Chris Johnson began Image Inflators for supplemental income while raising kids, while also working full time in the corporate world. The company has grown exponentially over the years and now has a variety of quality products available to help busi- nesses stand out and be memorable. Because it owns its own import company (Strategic Edge Imports), the company can offer its products at a very affordable price. Chris describes it as "Midwest Pricing" because the pricing is so cost- effective that the company has clients on the coasts who simply purchase product to resell. One product Chris is really excited about right now is the apparel the compa- ny is producing. A couple of years ago, Chris was approached by the Global Orphan Project about helping it get start- ed with sublimated printing. Image Inflators ended up purchasing sublima- tion equipment for use in Haiti. This allows it to bring customers distinctive yet affordable apparel, while also paying a living wage to its Haitian employees. The sublimation process allows apparel designs to be strik- ingly different than those produced by screen print- ing. The images can be photo quality and cover the entire garment. The process involves dyeing individual fibers rather than imprint- ing on the surface of the fabric, and thus will not crack, peel or fade over time. Image Inflators has the resources needed to create products for restaurants that get attention. When it comes to sig- nage, it has several styles and sizes avail- able on both fabric and rigid substrates. Everything is completely custom so there are no limitations to design. What Chris believes really makes the difference in delivering outstanding products is his team: "They're a self- motivated, creative, exceptional group, and we have fun together. I feel blessed to have them." When he's not working, Chris enjoys spending time with his wife and high-school sweetheart, Angie, who is a talented artist. They're now empty- nesters who enjoy rid- ing motorcycles and visiting their three chil- dren and first grand- child. They also study the Bible. Chris is a man profoundly impacted by his faith, and he is not shy about the fact that for him, first and foremost, work is a min- istry. He wants Image Inflators to honor God by serving people well. "We do what we say we do – that's why we still have our first clients." Visit Image Inflators at booth #8945. For more information, go to www.image inflators.com or call 402.499.2379. New Bistro Touch from Newco Enterprises Technology meets economy and style with the introduction of the Bistro Touch from Newco Enterprises. The liquid cof- fee specialty drink machine has joined the ranks of the company's touchscreen brewers. The Bistro Touch delivers on- demand coffee with powdered milk and chocolate to any workplace or public environment in a matter of seconds. The new Bistro machine features a 10 inch touchscreen. The engaging and intuitive touchscreen allows consumers to easily choose a beverage and cus- tomize the size and strength of each drink. The Bistro Touch has up to three drink sizes (8 ounces to 20 ounces) and strengths (mild, regular and bold) to be visible on the screen to the consumer. Bistro Touch also has the option for drink sizes and strengths to be disabled in programming for locations that want to serve only one cup size or a specific strength. The touchscreen is not the only thing Newco has added to the new Bistro. The machine has a new custom-molded door for a sleek modern look that will go well in any environ- ment. For convenience, the company has also added a removable drip tray that makes for easy clean up. Looking for a way to put your company's brand or style to the Bistro Touch? The touch- screen on the machine gives customers the opportunity to promote their own brand and services. Custom label- ing of the Bistro Touch's entire front is also available to make sure the machine matches your company branding. Visit Newco at booth #478. For more information, go to www.newcocoffee.com or call 800.325.7867. Surprise Customers with a Level of Service They Never Imagined Sometimes the difference between a great dining experience and a fantastic dining experience is the smallest detail. Surprise your customers with a pre- moistened, 100 percent cotton terry cloth refreshment towel before, or after, their meal. Served refreshingly chilled, or soothingly warmed, your customer will remember that touch of first class service they received. White Towel Services offers a full range of affordable pre-packaged, pre- moistened, terry cloth towels sized from 8" x 8" up to 12" x 12". Each towel comes scented with lemon or lavender essential oils for the ultimate in a luxury towel. Also available in peach-mango and unscented. Get a towel warmer for easy heating. Just add pre-moistened towels at the beginning of service and turn the warmer on. Your towels will be hot and ready all day. With a small footprint, you can place it almost anywhere. Each warmer has a 100 percent money back, lifetime war- ranty, and are UL Listed. Add Your Brand Your company has its own unique identity, from your signature products and services to the special relationships you've created with your customers. Now it's time for you to build your most precious asset – your good name – by creating your own prestige brand. Using White Towel Services private label options eliminates all the expensive development costs of providing first class towel service to your customers. Design and print the towel packaging any way you wish. Convey your marketing message creatively and stand out from your competition. With first class customer service becoming a neces- sity for any successful business, White Towel Services is confident that its products will bring you higher sales and a loyal customer base. White Towel Services, Inc. White Towel Services, Inc. is the original source for hot and cold towel service. Its first class luxury towels are all 100 per- cent cotton, pre-moistened and ready to serve to your customers. Visit White Towel Services at booth #3961. For more information, go to www.wtowel.com or call 817.868.7900. Comply with the Food Safety Modernization Act by Digitizing Your Checklists According to the U.S. Food and Drug Administration (FDA), the Food Safety Modernization Act (FSMA) is "the most sweeping reform of our food safety laws in more than 70 years." The law shifts the focus from responding to food and kitchen contamination to preventing it. It's not easy on restaurants, however. FSMA has increased complexity and created mountains of paperwork from QA supervi- sors, managers and executives who must fill out checklists – usually by hand – multiple times a day for every store under their responsibility. Then they must manually key the information into a spreadsheet or other system to generate and file the right reports with the appropriate authorities. Failure to comply can cost a restaurant money, time and customers – or even risk closure. The manual method of compliance monitoring has not kept pace with the evolution of the laws, and that's the real problem. Thankfully, digital checklists make an otherwise complicated mess easily digestible. Customizability: Checklists can be config- ured to meet exactly (and only) the laws affecting your stores – even if you have locations across municipalities or state lines. Automation: Better yet, the system itself manages which checklist items populate when and where – QA managers don't even need to give it a sec- ond thought. Instead of a clipboard, managers simply wield their tablets or smartphones. The information they enter is instantly accessible and searchable by any authorized party in the organization, whether they're at the store or 1,000 miles away at corporate. Actionability: With immediately usable and available real-time data, digitization turns reaction into prevention for restaurant man- agers, owners and executives. In practice, it's a thing of beauty: the QA manager whips out her tablet, which has already prompted her with a reminder that the next checklist is due. She enters item after item – wait! The cooler temperature isn't quite right? The digital system can offer specific correc- tive actions that align with corporate policy and then note that those actions were taken. That protects the company by creating an audit trail that it did exactly what it was supposed to do. Even better, corporate can track at a click if that location has faced temperature issues before – identifying a potential problem before it turns into a PR and legal nightmare. All thanks to digital checklists. Visit ComplianceMate at booth #9442.