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Restaurant Daily News Tuesday, May 22, 2018 8 2 Performance Packaging Offers Safer Solutions to Food Companies It seems food recalls are continually at the forefront of the news these days, but Performance Packaging is offering something a little more for companies who seek to ensure that doesn't happen to their brand – a safer packaging solu- tion. The U.S. Food and Drug Administration routinely updates food contact safety regulations, but they're far from easy to understand. Extensive lan- guage on what can and cannot be used as packaging is tough for companies, partic- ularly smaller brands, to work through so they can get their products on shelves faster. So, while those regulations are critical, there is an easier way to get the packaging a company needs. "We're GFSI certified," said Robert Reinders, President. "Our customers in the food and beverage industry know they can turn to us for safe packaging that lessens the time from production to the retail shelf." Performance Packaging offers smarter packaging solutions, which is a way to address those regulations without contacting an attorney for a translation of the extensive documentation. With a line that includes exclusive straw pouches, lidding easy peel, shelf stable pouches and the advantages almost every food and beverage company is looking for today, this is one company easily posi- tioned to make it simple to get safe prod- ucts on the shelf fast. Creating Innovation Performance Packaging is far from a tra- ditional packaging company. One of the biggest features its customers appreciate is the ability to bring packaging innova- tion to the table. Because statistics sug- gest brand packaging has a huge influ- ence on purchase numbers, Performance Packaging continually offers new possi- bilities to consumers through numerous patented technologies. "We're working to develop the best, new solutions our customers want, and that gives their brand an edge when they hit the store shelves. We invite you to explore some of our patented and patent pending advances such as Pixie Dust ® sterilization, Airshield ® advanced food barrier and scavenging technologies and our SipP ® Caps, SipP Zip and SipP Pouch Pop ® ," said Reinders. Performance Packaging is clearly a leader in safer packaging alternatives for food products, as well as the disruptor in the packaging market in terms of creativ- ity. For more information, go to www.pplv.co or call 702.240.3457. American Ginseng from Hsu's Ginseng Enterprises American ginseng roots by Hsu's Ginseng are available in several families and sizes for a multitude of uses in foods, soups, teas and gift-giving. American ginseng is known as a yin (cooling) tonic, for those who are yang (hot) in nature. It is recommended for all ages and sexes, for all seasons and for daily, long-term use. As an adaptogen, a natural substance known to normalize body functions, American ginseng helps the body to utilize other substances more efficiently and supports elimina- tion of toxic substances that affect the body's wellbeing. Hsu's Ginseng Enterprises, Inc. has been a premier American Ginseng grow- er, importer and exporter of the storied crop since 1974. Hsu's defines the inter- national American ginseng trade through numerous export awards at the state and national level. Located in Marathon County, Wisconsin, it oper- ates on more than 1,000 acres of virgin ginseng land to produce highly prized Wisconsin-grown American ginseng. Its investment into growing the highest quality American Ginseng for more than 40 years allows it to create unique ways to enjoy ginseng in your daily life. The North 45th parallel represents distinguished cli- mates and environments as it circles the globe. Almost 90 percent of the United States' American ginseng crop is grown within a 25 mile radius of where the North 45th parallel crosses Wausau, Wisconsin. A four-season weather pat- tern takes place along this geographic designation, offering several unique agricultural products, each with their own special characteristics created by a distinctive environment usually referred to as "terroir." In tem- peratures below 32 degrees Fahrenheit (0 degrees Celsius) with ample amounts of snow in the winter and the right amounts of heat and rainfall through the growing season, American gin- seng flourishes. Hsu's is proud to oper- ate near the North 45th parallel desig- nation and continually provides the highest quality Wisconsin-grown American Ginseng year after year for its fans and customers both in the U.S. and abroad. For more information, call 800.388.3818 or visit www.hsuginseng.com. Three Reasons Your Company Should Run Email Marketing Campaigns In the age of social media, it might be tempting to overlook email marketing. However, creating an email campaign is an effective, affordable and easy way to spread your message. Email campaigns are ideal for new product launches, spe- cial discounts or promotions, and new retail distribution announcements. Here's why. 1. Reach your target customer. Email marketing platforms allow you to reach a niche crowd. Whether you want to target gluten-free bloggers, or consumers in a certain geographical region, it's possible with email segmentation. This ensures your message reaches your ideal audi- ence. 2. Create campaigns perfectly tailored to your budget. Email campaigns allow you great flexibility in terms of spending. With the ability to pick the number and type of consumers reached, you can cre- ate a successful email campaign that fits your budget and needs. 3. Track performance easily. Unlike some other forms of advertising, it's extremely easy to see if your email per- forms well. You can analyze the cam- paign's open and click through rates, and even create an ecommerce link to track any sales that come directly from the email. The Gluten Free Media Group (GFMG) can help you create a successful email marketing campaign. You provide the content, and GFMG sends it to over 400,000 gluten-free consumers and/or 1,500 bloggers. GFMG grows its list by 10,000 emails monthly! "Having the ability to connect with con- sumers at the GFAF Expos and re-market to them through targeted email cam- paigns has generated conversion num- bers two times better than other cam- paigns we have run in 2017." — Cameron Faist, GoMacro "The latest GFMG email blast broke our internet with the amount of orders and traffic it generated! Since the send date, the email coupon code has been used in almost 50 percent of all orders!" -— Josh Wells, Aleia's Gluten Free Foods For more information, go to www.gluten freemg.com, call 630.796.5120 or email contact@glutenfreemg.com. What Makes ENZO Olive Oil Company Unique? Nearly 10 years ago, Patrick and Vincent Ricchiuti, representing the third-and- fourth generation of Ricchiuti Family Farms, sought out to further diversify their agricultural business. Through industry research conducted by the University California Davis Olive Center, they discovered that 98 percent of all olive oil consumed in the United States is imported. Further studies revealed that a high percentage of the imported olive oils on American super- market shelves continually fail to meet the sensory criteria for being officially classified as "extra virgin" as defined by the International Olive Council (IOC) and European Union (EU) standards. Therefore, with an earnest desire to craft and provide domestic consumers with the finest oil, the Ricchiutis founded ENZO Olive Oil Company in 2008. From its inception, the Ricchiutis adopted the highest quality standards into their olive oil operation so to earn the certification of "extra virgin" from the California Olive Oil Council. Patrick and Vincent are also active stewards in the American Olive Oil Producers Association, a col- lective voice to ensure the integrity of olive oil production. Unlike many other olive oil produc- ers, ENZO Olive Oil Company is verti- cally integrated, which means the entire growing, harvesting, milling, bottling and shipping process is completed from start to finish on-site, producing one of the freshest oils available with superior quality and taste. The olive trees – plant- ed in an optimal climate, similar to the Mediterranean region – are carefully nur- tured year-round. Once picked at prime conditions, the olives are then transport- ed immediately from the grove to the Ricchiuti's mill where the crush begins. When the milling process is complete, the olive oil is then bottled and ready to be enjoyed by all. Another unique aspect of ENZO Olive Oil Company is Patrick and Vincent's commitment to producing only the highest quality of certified organic and kosher extra virgin olive oil. Knowing the health and nutritional advantages of organic foods, Patrick and Vincent decided from the onset to sub- scribe to stringent organic and kosher farming and processing standards and principles. Drawing upon their farming expertise, Patrick and Vincent meticulously monitor each phase of the growing, harvesting and milling process. This hands-on approach has proven to be a dif- ference-maker in pro- ducing award-winning organic and kosher extra virgin olive oil. For those oil enthusiasts looking for a nationally and internationally acclaimed line of organic, kosher, 100 percent estate-grown, fresh-tasting, high quality extra virgin olive oil, ENZO Olive Oil is the right choice for you. For more information, go to www.prfarms.com or www.enzoolive oil.com, email info@prfarms.com or info@enzooliveoil.com or call 559.299.7278.