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AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH CES Kimberly Oser Publisher Jules Denton-Card Senior Associate Publisher Lorrie Baumann Editorial Director JoEllen Lowry • Jeanie Catron • Karrie Welborn Associate Editors Yasmine Brown Art Director Jonathan Schieffer Graphic Designer Caitlyn McGrath • Sarah Glenn Customer Service Managers Jay Watson • Hannah Stefanovich Margaret Oser • Jaime Green Show Logistics & Distribution Marcos Morhaim Senior Account Manager Adrian Chacon • Juan Gonzalez • Andrea Hartnett Danny Ranney • Bo Robinson Michael Santamarina • Anthony Socci Account Managers Tara Neal Director of Operations Enrico Cecchi European Sales Consumer Electronics Daily News is published by Oser Communications Group ©2018 All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy www.osercommunicationsgroup.com Lee M. Oser Founder Consumer Electronics Daily News Thursday, January 11, 2018 4 January Shipping Blues: Three Ways to Help Improve Your Returns Process By Cliff Rucker, Senior Vice President of Sales and Customer Relations, U.S. Postal Service ® As the final step of the customer purchas- ing cycle, the benefits of an efficient and effective returns process for retail and ecommerce businesses are far reaching and can affect profits, stock prices, cus- tomer loyalty and more. In fact, 35 per- cent of consumers said a hassle-free return policy helps determine which retailers they choose for holiday gift pur- chases ("2016 Holiday Consumer Spending Survey," National Retail Federation, October 27, 2016). Returns can be costly for any busi- ness, and hard goods – like appliances and electronics – are among the products most returned. Developing a strategy that makes returning items cost effective while keeping customers satisfied can be challenging, but the U.S. Postal Service offers an array of solutions to help streamline this operational process. Consider these tips during the busy, post- holiday returns season. 1. Understand your pain points. It's challenging to reduce return rates without first u n d e r s t a n d i n g the reason, and reviewing cus- tomer service data can help illuminate reoccurring trends. In one study, the most common reasons consumers make returns were defective or poor quality products, pur- chasing incorrect items and buyer's remorse (IHL Group/Order Dynamics "Hefty Returns" WWD. July 4, 2015). To help minimize quality-related Immotor Continues Redefining Personal Mobility Immotor, an innovative technology com- pany committed to the research and development of intelligent personal mobility devices, joins CES for the sec- ond year to debut its extended platform of groundbreaking, zero-emissions, intel- ligent personal vehicles and battery solu- tions. In 2017, Immotor sped onto the tech scene with the launch of the GO, a trans- formative electric scooter with a discreet, ultraportable design. As the brand contin- ues to pave ways for solving commuters' first mile/last mile problems, it will debut the GO II – a next generation version of its inaugural solution with upgrades that will optimize performance, improve comfort during rides, enhance the design and further connect users to their devices and information through an improved app experience. Alongside the GO II, Immotor is also showcasing new battery platforms and solutions which will be featured in its upcoming eBike and sit-down eScooter – which will launch internationally in 2018. The two new products will solve a demand for innovative, high-quality mobility solutions that cater to the needs of consumers and commuters in new markets outside the U.S. As Immotor con- tinues to expand its footprint of intelligent personal electric trans- ports (PETs), the root of the company remains in its Super Battery, a revolutionary, swappable power source equipped with a sophisticated pro- grammable operating system, guarantee- ing high-performance, intelligence and Continued on Page 57 Continued on Page 57