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Consumer Electronics Daily News Thursday, January 11, 2018 1 6 Virtual Reality Sound: What is It? Why Do You Want It? By John Kasha, Chief Executive Officer of KAI Technology Inc. We all hear sound differently. Maybe it's background noise, or just enjoying the artist's creativity either with their instru- ments or voice. Sometimes, we struggle to hear something creative in the mix we like and raise the volume up to hear it, but it doesn't help. Introducing the m.e.™, a small device that boosts, expands and takes your listening experience to a whole new dimension in sound. Here's how it works. The m.e. brings all the hidden details of a song to life so you can hear every- thing. It's like being in the recording stu- dio. It's an immersive experience. You really feel like you are actually there, on stage, with the musicians. The m.e. gives your music depth, dimension and definition making your listening experience the best it can be. For example, you're listen- ing to a great song you have heard hundreds of times, but since the instruments or background vocals have been compromised for MP3, you don't even realize you are missing out on half the music. m.e. revives your music so you now hear more of the song's original arrangements. Instruments suddenly appear in the mix, vocals pop, the music sounds alive. m.e. can be used on every piece of audio equipment in your life. From headsets to car stereos, home entertainment to in-flight infotainment, the m.e. will change the way you hear sound forever. For more information, go to www .getmeaudio.com or stop by booth #51668, Sands, Hall G, Eureka Park Marketplace. Versatile Inertial Sensors for Tomorrow's Autonomous Vehicles By Ville Nurmiainen, Business Development Manager at Murata Americas In autonomous vehicles, it is important to know not only what is around the vehi- cle, but also the accurate position on the road. GPS can be used for localization, but it has certain limitations. At slow speeds, the heading determination is challenging and in an urban environment, the GPS signal can be blocked or have interference from buildings. Autonomous vehicles must rely on an inertial measurement unit (IMU). The IMU provides a continuous stream of data related to the vehicle's linear acceleration on three principle axes and rotation parameters – pitch, roll and heading. When this data is fused with the GPS signal, localization accu- racy and robustness against external disturbance can be improved signifi- cantly. Where most autonomous concept cars today use expensive fiber optic gyro (FOG) technology, Murata – as a per- formance leader in MEMS sensors – has the technology to bring the high perform- ance IMU cost down to acceptable levels so that it can be used in the mass produc- tion of autonomous vehicles. Murata is a major supplier of automotive inertial sensor products that are qualified to be used in safety critical applications. Murata's gyro and accelerometer technology, based on 3-D MEMS, feature: excellent performance even in harsh and vibrat- ing environments; superior perform- ance over wide temperature range; advanced failure diagnostics, digitally activated self-test, memory parity or check sum check and continuous con- nection failure detection; and can sup- port any mounting orientation. Over the past few years, combo sen- sors are gaining traction. Just as MEMS technology reduces costs of high per- formance sensors dramatically, combo sensors could further lower the cost and footprint by combining the two sensors into one package with a sin- gle ASIC. Typically, com- bos are being used in elec- tronic stability control, but can be used also to support autonomous driving. Murata is a global market leader in inertial sensors for ADAS applications. The company's sensor offerings will continue to evolve in the marketplace — from road safety improvement to user interface applications that further take advantage of its vast expertise in high-performance inertial sensor tech- nology. For more information, visit Murata's meet- ing space at #MP26151, South Hall 2. Sennheiser Liberates Your Sound with HD1 Free Sennheiser presents the HD1 Free, an all- new wireless model in the acclaimed HD1 family. Bringing the essence of HD1 to its most compact form yet, the new ear-canal headphones – which are prominently on display at this year's CES – combine uncompromised sound quali- ty, progressive technology and a mini- malist style in a compact design. The headphones' high-quality dynamic speaker system and custom- machined stainless steel in-ear sound tunnels deliver superior acoustic preci- sion with a powerful bass response and detailed vocal projection, emanating a signature sound. Featuring Bluetooth 4.2 as well as Qualcomm ® apt-X™ and AAC codec support, the HD1 Free ensures that this true hi-fi sound can be enjoyed via crystal clear wireless transmission. Qualcomm apt-X Low Latency compati- bility also enhances the ability to enjoy gaming or video content by keeping audio transmission perfectly in sync with the visuals. "Inspired by those who always aim higher, our iconic HD1 headphone family continues to set new standards through their fusion of top quality audio and pre- mium aesthetics," said Sebastian Rodens, Product Manager Audiophile at Sennheiser. "The HD1 Free distills this ethos into an exquisitely compact form – offering even greater portability and free- dom, without compromising on audio performance." Feature-Packed 'Phones Along with portability and wireless connectivity, the new HD1 Free offers a range of features that guar- antee a superior experience with mobile devices. The headphones' six-hour bat- tery life and a luxurious leather case make them a perfect companion for life on the go. A three-button remote and high quality in-line microphone for making calls and controlling music are integrated into the cable between the earpieces. Multi-connection with up to two devices at once and 3-way calling support are also provided. The HD1 Free has been crafted from pre- mium materials for comfort, style and lasting durability. As with all HD1 head- phones, the headphones' design reveals meticulous attention to detail. The ergonomically designed earpieces have been precision-built from stainless steel with mirror chrome detailing and feature unique magnets so the head- phones can be worn around the neck when not in use. Ear adapters provided in four different sizes ensure a personalized fit in the ear canals for com- fort and attenuation of ambient noise. Visitors to Sennheiser's CES booth have the opportunity to experience immersive audio, further closing the gap between audio playback and reality as Sennheiser takes yet another step into the future of audio. For more information, visit www.sennheiser.com or stop by booth #20606. CV Squared: A Connected Vehicles Solution with Computer Vision Metadata Analytics Team Research and CV Squared have been developing innovative connected vehicle applications that not only ensure driving safety but also will open up new opportunities of social commerce and tar- geted advertisements. Its CV 2 solution makes full use of the video metadata gen- erated by the video analysis module run- ning on in-vehicle devices, called CV 2 :Vu, and engages the cloud-based data analytics engine to extract valuable behavioral patterns of drivers on both an individual basis and, notably, on a collec- tive level. Video captured by on-board cameras is analyzed and annotated in real time by the video analysis module that imple- ments a series of computer vision algo- rithms. The types of metadata sought by the video analysis module include the vehicle's location and orientation in rela- tion to lane markings, the dynamically changing physiological characteristics of driver's behavior and the nature and movement of nearby vehicles and objects, among others. The continuous stream of such metadata, along with syn- chronized vehicle telematics/GPS data, is ingested into the cloud for interactive and/or batch analyses. The cloud-based data analytics engine utilizes a set of machine learning tools to train and validate the models designed to predict specific risks and behavioral patterns of drivers. These models, continually refined and updated, play the key role in the intelligent safety alert and driver collaborative engagement application modules that run on the in-vehicle platforms. The CV 2 solution will be viewed by fleet operators and logistics service providers as a significant improvement over traditional telematics/GPS services for its capability to provide richer and more relevant information that can help reduce the risks of costly accidents in a truly effective way. Insurance companies would also see the bene- fits derived from the dynamic intelligent risk models put forth by the CV 2 solution. While the immediate value of the CV 2 solution lies in the enhancement of driving safety, its greater poten- tial could be found in its ability to analyze drivers' behavioral pat- terns and leverage them to open up new opportunities of social commerce and precise advertisements. CV Squared is a development stage company based in San Jose, California. For more information, stop by Central Hall booth #18424 or go to www.team researchinc.com.