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Consumer Electronics Daily News Thursday, January 11, 2018 4 0 Transforming Mobility through Innovative Technology An interview with Daniel Huang, Founder and Chief Executive Officer, Immotor, LLC. CEDN: What is Immotor and what are you doing at CES 2018? DH: Immotor is an innovative technology company committed to the research and development of advanced, personal mobility platforms and solutions. We are most known for introducing the world's first three-wheel intelligent portable per- sonal mobility device – Immotor GO – in addition to our proprietary and primary technology system, the Immotor Super Battery, which is a sustainable smart bat- tery with a programmable operating sys- tem enabling extreme portability, safety, convenience and multi-functionality. This will be our second year at CES and we're excited to showcase how the brand con- tinues to transform the mobility space through the evolution of our products and platform expansion. CEDN: What is new at your booth? DH: Many things! Last year was our first at CES, in which we were able to suc- cessfully introduce the Immotor GO with only six handmade prototypes in tote. This strategy not only enabled us to demonstrate the product and functionali- ty, it allowed our team to showcase the level of expertise within our company and share our purpose within the smart mobility space. Since, we've learned a lot and have continued to evolve. This year, we are introducing the next generation Immotor GO – the GO II, which features upgrades that optimize performance, improve comfort during rides, enhance the design and further con- nect users to their devices and informa- tion through an improved app experience. We're also showcasing two new electric mobility products that will launch internationally in 2018, an eBike and sit-down eScooter. Additionally, we have continued to revolutionize our Super Battery collection and will dis- play new iterations of the power source and highlight our business model for a Battery Exchange which will allow users to swap used batteries for fully charged ones on-demand at partici- pating locations, eliminating "range anxi- ety." To top it off, we may allow some sneak peeks of future Immotor products that will target a new set of users! CEDN: What role does the Immotor Super Battery play for innovation and product development? DH: The Immotor Super Battery was developed to provide a variety of revolu- tionary smart features including: power on demand, power management, stack- able power, power switching (series to parallel) and lifecycle management. As a platform brand, Immotor is committed to enabling innovation and supporting the development of safe and sustainable electric devices. We see the Super Battery as a versatile solution for all developers and technology partners to easily integrate into new inven- tions. CEDN: Immotor is clearly working aggressively to transform the smart mobility space. Can you share more insights on the significance of this? DH: With the rapid densification of cities across the globe, urban congestion has become increasingly frustrating and unhealthy. We envision the portability, intelligence and efficiency of our person- al mobility devices to enable the transi- tion to more sustainable commuting experiences. Overall, we will continue to research and develop forward-thinking products for users around the world that are beautiful, intelligent, green, portable and efficient. For more information, visit www.immotor .com, email info@immotor.com or stop by booth #3731 in the North Hall. New Blaupunkt Brand Community Member to Debut Audio Products & Accessories Blaupunkt – the iconic German brand best known for manufacturing high performance car, home and mobile consumer electronics products, is pleased to announce the addition of one more best-in-class partner to its brand licensing program, Worldwide Accessories. Worldwide Accessories, which is based in New York, will introduce a line of Blaupunkt branded portable audio products such as football speakers, Bluetooth speakers and boomboxes to name a few. All products will fulfill the Blaupunkt brand promise to deliver affordable quality at a fair price that per- form as advertised. "We are more than happy to partner with Worldwide Accessories and are convinced that together with our exist- ing license partner for in-vehicle enter- tainment, Ematic, we will rapidly return Blaupunkt to the strong position it held in the '80s and '90s," said Andrzej Cebrat, Chief Executive Officer at Blaupunkt. Moreover, Cebrat stated that "the global Blaupunkt family is extremely excited to be back in the USA. This gives our brand a great push, even out- side the U.S. Being present in the pres- tigious U.S. market lifts our brand image in many foreign markets as well." Worldwide Accessories is the 33rd company which has been convinced by its best practices to sign in to the Blaupunkt Brand Licensing program. "Seeing the amazing heritage of the 1923 established brand, the flexibility of the licensing program and their strong brand partner support, we have felt obliged to partner with Blaupunkt," said Mark Weinberger, Executive Vice Worldwide. "Blaupunkt as a new part of our portfolio will give us the chance to engineer and produce products with the flexibility to adapt quickly to market direction. Therefore, we will be able to deliver products perfectly suited to serve the North American market's requirements and follow the trends," Weinberger continued. Roy Rayn from Ematic who holds the license for the fabulous Blaupunkt in-vehicle product line added: "I am really happy that Blaupunkt is growing in the USA. Being a member of a growing licens- ing community definitely brings us a number of advantages; the effect of a combined communication power and increased visibility in the market evokes familiarity, attractiveness and empathy. This will create new sales leading to brand visibility which is good for all of us." Blaupunkt, originally called "Ideal," was first founded in Berlin when radio was still in its infancy. Every unit was carefully tested by technicians and labeled with a seal for quality – the blue dot. It did not take long before customers simply asked for the "blue point" products. Finally, in 1938 the blue dot became a trademark and the company name Blaupunkt, which means blue dot. On www.back-in-usa.com you can regis- ter for a VIP meeting with the Blaupunkt licensing specialists, audio-sales or car audio sales. Everybody registering for a Blaupunkt meeting is eligible for a free VIP Pick Up Service with the Blaupunkt shuttle. See the Blaupunkt Audio and Accessories Portfolio in the Worldwide Accessories booth and the Blaupunkt Lounge in South Hall 3, Upper Level, booth #30742.