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Convenience Retailer Show Daily Wednesday, October 18, 2017 2 8 Unique Energy Drink: Built with Health in Mind The energy drink category has been growing fast for many years now. Yet, it seems to be commonly understood that these drinks aren't exactly good for you. Yet again, people keep purchasing them. The question is, why? The answer is quite simple. In the world in which we live, there's no short- age of the drive for success. The need to work harder, longer and more efficiently than the next guy. Coffee and tea have been the world's booster, or pick-me-up for … well, forever! But the fact is, it's just not good enough. Not enough bang for the sip, or kick for the drip. Then came energy drinks. First one, then many. Energy drinks seemed to be the perfect solution for those who needed just a bit more pick me up and fit perfectly for those who prefer cold, soda type bever- ages rather than the same old cup of cof- fee. Energy drinks are a great solution. That is, until you feel like your head is going to explode or your heart's going to jump out of your chest. Right? Most would agree that rapid heart rate and sometimes headache experienced with the consumption of energy drinks is not what they're looking for. What is it people are looking for? How about a mental boost focused on cognitive energy rather than a physical over-boost feel- ing? Is that possible? Introducing Unique Energy Drink. Unique's founder experienced heart palpitations while at work from consuming an energy drink. First, he couldn't believe that something as simple as an energy drink could cause such a reaction. That is, until he began doing research on energy drinks, their ingredients and why the body can react the way his did. His research inspired the creation of Unique Energy with the objective of creating a drink that is safe for everyone. He began by removing all the primary ingredients virtually all energy drinks uti- lize: guarana, taurine, niacin, yohimbe and ginseng, while keeping vitamin B but at a modest, safe level (100 per- cent FDA recommended daily value or lower), then adding Reishi mushroom and green tea to provide cognitive enhance- ment. Reishi, though not very popular in the U.S., has been utilized heavily within Asian culture for more than 3,000 years due to its association with an extensive list of medicinal benefits. Finally, flavor. Unique found that most energy drink consumers don't find energy drinks to be enjoyable due to the flavor. They tend to put up with the fla- vor, given it is a functional beverage. Unique challenged that by developing a proprietary fruit flavor that has an incred- ibly high likeability rate. Imagine an energy drink that is built with health in mind and tastes amazing. It sounds like the land of unicorns and dragons, right? For more information, go to www.uniqueenergy.com or call 818.280.6327. The Power of a One- Stop Liquorice Shop Australian based Darrell Lea Confectionary Group has created a one- stop liquorice shop via the acquisition of Lucky Country. Now more than ever, the com- pany is poised to deliver on authentically made Australian liquorice products, combining the highest quality ingredients with world class manufactur- ing. The acquisition of Lucky Country was a strategic move, allowing the com- pany improved flexibility in price, for- mulations, flavors and pack types to bet- ter support all U.S. retail classes of trade and customers. The company is most known for manufacturing America's No. 1 best selling soft liquorice candy. Today, the company goes way beyond soft liquorice and is launching under its "Darrell Lea" Brand Liquorice Logs, Liquorice Sticks, Liquorice Allsorts and even the long awaited sugar-free formu- lation of its world renowned soft eating liquorice candy. Partnering with International Food Associates (IFA) for sales, marketing and logistical distribution, the company goes to market with a customer-centric sales approach. This approach allows the IFA Team to support retail customers via retailer specific solutions which optimize the right pack size, price, assortment and brand for each retailer's customer base. Simply put, the company is your one- stop liquorice shop. To learn more about partnering with Darrell Lea and IFA, contact Nicole Bethmann, U.S. General Manager by emailing nicole@lucky-country.com or by calling 704.530.9646.