Oser Communications Group

NACS17.Oct18

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Convenience Retailer Show Daily 2 5 Wednesday, October 18, 2017 The Next Evolution of Gas Pump Advertising An interview with Jacquie Perello, President, Grabbies Media, LLC. CRSD: You attended the NACS Show last year. What were attendees excited about? JP: I think both c-stores and the brands that sell products in c-stores are hungry for a more effective way of advertising at the gas pump to drive in-store purchases. The Grabbies™ program delivers that. CRSD: How does Grabbies do it? JP: The Grabbies program puts promo- tional dispensers filled with disposable gloves at every gas pump. On every glove, there's a tear-off promotion for instant savings in store. Brands or c- stores can advertise their promotion on the dispenser itself. Then, the coupon drives the consumer in-store to redeem the offer immediately. CRSD: Are the coupons trackable? JP: Yes! That's a huge benefit to the Grabbies program. With pump toppers, brands and c-stores are only getting impressions – and they're never sure what their ROI is for each offer. The Grabbies program allows advertisers to track each promotion – both for effec- tiveness in selling the specific product advertised, and also for increases to each shopper's total check. CRSD: Tell our readers more about the promotional dispenser at the pump. JP: We've designed the glove dispenser to maximize visibility of the advertisement – much more opti- mally than a pump topper does. The dis- penser attaches either to the pump itself or onto the island column right next to it, eye level with the consumer. Advertisements then go on the front and the sides of the dispenser, so no matter where the consumer is standing at the pump or on the island, they can see the promotion advertised. CRSD: Tell our readers more about the disposable gloves and tear-off promo- tion. JP: The disposable gloves provide a cleaner, healthier gas pump experience™ for consumers by protecting their hands from germs and odors. Gloves are also 100 percent biodegrad- able and certified com- postable – made from plant products. The tear-off coupon on the glove can be 100 percent customized to the pro- motion. It's placed on an area of the glove that can't be ignored – below the thumb, stretching across the bottom of the glove. This way, as the consumer holds the gas nozzle, they'll be looking directly at the coupon (no matter if they're right or left handed.) CRSD: When are you officially launch- ing Grabbies? JP: Right now! We are taking orders here at NACS. Visit Grabbies Media, LLC at booth #101. For more information, call 800.935.2059 or visit www.grabbies.com. Midax Offers Customers an All-Inclusive Platform for Retail Midax, Inc. defines itself broadly as a systems integrator, specializing in a wide range of products for retail, including loyalty, loyalty analytics, payments, mobile applications, and this year, intro- ducing Midax POS. The Midax customer base includes an impressive group of customers coast to coast, in Europe and the Caribbean, all running products tai- lored to their markets and customized to their business requirements. All products are designed to strategically place the independent retailer in a competitive space, allowing them to effectively com- pete in a crowded and demanding mar- ketplace. Midax products are marketed direct- ly and through a discreet group of reseller partners nationally and internationally to all retail segments, including govern- ment. Products are sold under the Midax banner and white boxed as an engine product as the customer demands. There is a culture of flexibility built into all Midax products that allows the retailer a degree of freedom from POS and providers. Midax offers both inte- grated and semi-integrated programs for both payments and loyalty (Midax SafeTrak EFT), and Shopping Buddy Loyalty that includes features like eCouponing that includes redemption and settlement, and a robust mobile application with Click & Collect func- tionality. All Midax applications offer ease of entry through both license and managed care models. All software is designed, coded, installed and supported internally. Midax supports what it sells with 7X24 True Support. This year, Midax introduces Midax MXPOS, a flexible POS structure designed to allow the retailer the ability to configure the checkout environment to suit their retail needs. Fully process driven, the retailer will now have the ability to set up multiple operating units within the store, with sep- arate setup and an easy to use GUI inter- face. All backed and fully integrated into the comprehensive suite of Midax back- office applications for retail, payments, loyalty, DSD, analytics and accounting at your fingertips. The Midax customer centered prod- uct line has been developed over 17 years. In that time a significant client base has been developed in the fuel, c- store and gaming industries. All applica- tions are Oracle based and fully PCI PA- DSS compliant for security. Analytic and application options have been developed along with customers to solve a growing list of industry requirements and for max- imum flexibility to track data and know the customer. Midax invites you to stop by its booth to see for yourself all the services and features built into the exciting all inclusive Midax platform, including Midax SafeTrak ® EFT, and Shopping Buddy with loyalty, couponing and data analytics. Visit Midax at booth #3573. For more information, go to www.midax.com or call 757.620.4168. ChocoMaker Launches New ChocoMaker Natural Products What began as a single innovative appli- ance has evolved into a full-fledged choco- late party and entertaining product line. In 2005, ChocoMaker ® , located in Buffalo, New York, designed and launched a home use chocolate fountain, but today produces hundreds of easy-to-use chocolate inspired appliances, dessert decorations and spe- cially formulated melting candy and dip- ping chocolates. With great packaging, ChocoMaker is a fresh alternative for bak- ing and party sections, and each product is developed to make everyday entertaining effortless, yet exciting. Using consumer focus groups along with its Buffalo-based innovation lab allows the busy ChocoMaker product team, made up of pastry chefs and prod- uct engineers, to explore the many ways in which people can work and celebrate with chocolate. Meanwhile, a trained sensory evalu- ation team ensures that every product tastes great and meets high quality stan- dards. Many of the top selling ChocoMaker items are produced in the Buffalo-based manufacturing facility, which makes everything from specialty chocolate wafers to chocolate dessert cups using Belgian 64 percent cocoa con- tent couverture. This year, the company is launching ChocoMaker Natural. The products are produced using only natural chocolate ingredients. Beginning with the finest cocoas, ChocoMaker Natural is formulat- ed with real vanilla and pure cane sugars. The baking line features easy-to-use ChocoBlock, 1-pound bars sourced from the birthplace of cacao, a fertile growing region in South America that produces among the finest cocoa beans in the world. ChocoBlock, along with great gourmet chocolate decorations and ready- to-use chocolate cups, are designed to help dessert makers become artisans. Through consumer research, the ChocoMaker team discovered that there is a modern cus- tomer who demands the ability to work with chocolate at home but who wants to step up from common candy blocks and melts. This consumer is willing to pay for a clean label and responds to modern packaging making their pantry feel like an artisan gourmet market. "ChocoMaker products offer our consumers a unique opportunity to work with chocolate and coatings in their own kitchens. Now we help them celebrate with great tasting and performing natural products," says Brian Donaghy, Chocolate Program and Innovation Manager. Donaghy, a 10-year veteran with the company, has also worked with sister companies Make'n Mold ® and Tomric Systems. ChocoMaker products are available in grocery stores, party and craft stores, and select national and international retailers. For more information, go to www .chocomaker.com.

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