Issue link: http://osercommunicationsgroup.uberflip.com/i/858130
Chain Drugstore Daily Monday, August 21, 2017 5 4 the Citron product line? VK: In Citron, Rising saw a culture of success that they knew could help take them to the next level. They recog- nized a team of industry experts with a vast amount of experience and opera- tional expertise. This team drove our strategy and product portfolio selec- tion. Rising saw our fully integrated manufacturing network capabilities, our robust pipeline and strategic busi- ness development capabilities and the value associated with it. They realized that by pairing both companies togeth- er, we could really build something special. CDD: How will the acquisition increase Rising's product portfolio? VK: We are nearly doubling the number of products that we are offering. The new company is increasing the number of commercialized products from 70 to 117 and the number of approved products from eight to 39. Of those 39 approved products, we are expecting a majority of them to launch by the end of calendar 2017. By combining our global partner- ship network, we will be able to offer customers more products across a wider range of indications and dosage forms. CDD: Can you provide a roadmap to where Rising is looking to grow over the next five years? Rising Pharmaceuticals (Cont'd. from p. 1) VK: Rising's focus will still be on high value, high-barrier-to-entry products as well as niche products. For us, it is all about strategic product selection and being quick to the market. With our expanded product portfolio, new partner- ships and a strong and expanded pipeline, Rising's future is brighter than ever. By working more closely with ACETO, Rising's parent company and global API distributor, we will be able to better leverage their API expertise and relation- ships to have more control of our supply chain from start to finish. We will not only be able to service our customers' supply needs better, we will also be more competitive in the market. CDD: How will your leadership and experience impact the new organization? VK: I will bring the same culture of suc- cess that I have implemented at all of the enterprises that I have been associated with. The value chain for generics is all about picking the right products that are high in value, aligning with strong and reli- able manufacturing partners and imple- menting our strategic vision. Our focus on high value, high barrier to entry markets and our commitment to providing a steady and competitive supply stream is what really sets us apart from our competition. For more information, visit booth #1401, go to www.risingpharma.com, call 201.961.9000 or email info@rising pharma.com. most robust list in the industry. It can guide you to maximize exposure of your communication with a dynamic subject line, headline, preheader (preview text), email content and layout. Pharmacists and technicians approach their email as we do. We glance at our inbox and delete emails that do not seem relevant or useful, respond to those that are more time sensitive, and flag oth- ers to review at a later time. Therefore, your communication must capture the recipient's attention within just a few sec- onds. The first step of a successful cam- paign is to ensure the email message hits the inbox and not a junk folder. PDQ Communications' 25-plus servers are dedicated to PDQ emails and are not shared servers. In addition, it uses unique IP addresses for all PDQ emails to ensure your message will arrive in the recipi- ent's inbox. Viewability is the second step. By utilizing responsive design HTML, your email will format according to the device PDQ Communications (Cont'd. from p. 1) used by the recipient, such as a comput- er, tablet or mobile device. It then tests your HTML artwork to see how the mes- sage will render on different platforms and guide you to fix any rendering issues before your actual deployment. PDQ can ramp up your ROI with high open and click-through rates. By adding an echo email to your program, you can increase your analytics without bombard- ing the recipient. After an email is deployed, for only 50 percent of the cost, it re-deploys, or echoes the same email to the target list, while suppressing openers of the original email. The email plus echo pro- grams have proven successful, with open rates averaging 25 percent, significantly higher than the competition. It is so confi- dent in its electronic programs that it guar- antees at least a 10 percent gross open rate or it will re-deploy for free. Let PDQ be your digital communi- cations partner. It can generate the aware- ness levels you may be missing. Visit PDQ Communications at booth #2911. For more information, call 866.485.4737. by providing them with a better period care solution, while also changing the face of feminine hygiene around the world. The DivaCup is made of 100 percent healthcare-grade silicone and is free of chemicals, plastics and dyes. Because it is reusable, the company recommends replac- ing The DivaCup annually. Customers not only save money, but also reduce their eco- footprint by sending less waste to landfills. The DivaCup has become a highly sought after product with many women stating that it is "life changing." The DivaCup provides women with confidence and comfort. It provides up to 12 hours of leak-free protection all day and night, making it the perfect choice for any activity. With two model options, The DivaCup is ideal for menstruating women of all ages. In today's world of disposable prod- ucts, the concern for many customers is finding products that are not detrimental to their health or the environment. The category of feminine hygiene is no exception. While menstrual cups have been around since the 1930s, they are now making a comeback across all retail channels. Retail partners who sell The DivaCup are seeing continued consumer DivaCup (Cont'd. from p. 1) demand while positioning themselves as innovators and leaders in the feminine hygiene category. Sales of The DivaCup in dollars and units are growing at double-digit rates, contributing real growth to the category. For retailers, the brand generates higher sales dollars and higher profit margins than traditional feminine hygiene prod- ucts. The DivaCup also delivers higher dollar spend from each consumer, captur- ing an entire year's worth of spend from each customer. These retailers also gen- erate higher sales and higher profits for their businesses. In order to continue the growth of consumer awareness and satisfy consumer demand for both The DivaCup and DivaWash, Diva International Inc. has a robust advertising plan for 2017 which includes a new television commercial, print advertising, digital advertising, social media, public relations and education. Diva International will also continue retail- er-specific "geo-targeted" advertising to drive customers to participating retailers. As more and more women move to more natural and alternative solutions, The DivaCup continues to grow and thrive. For more information, visit www .divacup.com. kits and more – with a promise to our customers that we strive for nothing but the best manufacturing practices," says Chief Sales Officer Jennie Lim, who will be in the booth during the show. MCURE's U.S. office is located in City of Industry, California, and the com- pany's state-of-the-art manufacturing facil- ities are located in Suzhou, Nanjing and Shanghai. Quality, price competitiveness and dedication are the three key elements that bring MCURE Health Solutions, Inc. to its success. With 16 solid years of man- ufacturing experience, MCURE's mission is to deliver the highest quality health products with the most cost-effective pro- duction packages to its customers. With manufacturing facilities in China and a division office in the U.S., MCURE offers the advantages of both MCURE Health Solutions (Cont'd. from p. 1) competitive pricing and customer con- venience along with high-quality prod- ucts and the capabilities to deliver com- plete customer satisfaction. "Our company vision focuses on the idea of sharing. We are not just a manu- facturing facility; we also invest our financial resources into research and development to bring innovations to our next generation of more sophisticated health care products that have yet to be unveiled," Lim says. "Our facilities have consistently received high marks at FDA site reviews, which reflect the dedication of the individuals working at our facili- ties. Their commitment to product excel- lence and company success is well known in our industry." Visit MCURE Health Solutions, Inc. in booth #4610. For more information, call 626.839.9001 or go to www.m-cure.net. FLAVORX: BETTER CUSTOMER CARE, IN NO TIME An interview with Stuart Amos, President and Chief Executive Officer, FLAVORx. CDD: What's new at FLAVORx? SA: Through our partnership with Fillmaster Systems, we recently launched the Fillmaster Auto, the world's first and only fully-automated reconstitution and flavoring device. This is the culmination of years of collaboration with our retail partners to bring them a machine that speeds up the process of custom flavor- ing medications. Not only have we sped up the process, with the Fillmaster Auto, we've eliminated the time it takes to fla- vor medications altogether. The feedback from early adopters has been phenome- nal. Not only does it make the process of flavoring easier, we're finding that phar- macists and technicians are more inclined to consult with patients because flavoring doesn't interrupt workflow. Another thing I'll highlight is our new Flavor Focus initiative. In the past year, its become clear to us that there are seven medications that make up a clear majority of flavoring opportunities in pharmacy. We'll be rolling out new cus- tomer-facing and pharmacy-only tools to help the taste choice decision go quickly and smoothly at the counter or drive-thru, with maximum impact on the customer experience. CDD: Why should chain pharmacy exec- utives care about FLAVORx? SA: What we bring to the table aligns so well with the initiatives many chain phar- macies are focused on right now. It's all about the customer and her experience in the store. Does she feel a connection to her pharmacy team? Does she feel cared for? Is her time being respected? Are the serv- ice offerings relevant to her life? Do they solve a problem? For mothers (and fathers too), the flavoring service impacts each of these things. We give pharmacists and technicians a reason to engage with cus- tomers in a way that demonstrates genuine care. By providing a solution to the com- mon struggle of giving children medicine, and making medicine-time a less stressful experience, pharmacies that consistently offer the flavoring service, in a fun, engag- ing way, are leaving a lasting impact with their customers and growing market share. For more information, go to www .flavorx.com, call 800.884.5771 x201 or email info@flavorx.com.