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Chain Drugstore Daily Monday, August 21, 2017 1 8 STRATEGIC TEAMS KEY TO CAMBER'S CUSTOMER ENGAGEMENT Camber Pharmaceuticals' mission is to utilize its global resources to bring value to its customers as a trusted and reliable trading partner. For Camber and its par- ent company, Hetero Drugs, the number one resource is the people of the organi- zation, some 15,000 strong, whose goal is to deliver quality, value and integrity to the generic drug industry, and most importantly, to patients around the world. The difference between price and value is very important to the people of Camber because they believe that is what sets the company apart from the competi- tion. Every Camber customer is assigned a dedicated team of individuals from sales, pricing, supply chain and customer service to ensure the company provides an uninterrupted supply of the highest quality product at the best possible price. Camber's strategic, "smart shipping" policies allow it to maintain optimal inventory levels at all times. If issues do arise, it is the strength of Camber's team that cus- tomers can count on to provide timely solu- tions. Camber and Hetero both know the impor- tance of consistent supply, and that is why they have recently added over one million square feet of state-of-the-art manufacturing and warehouse space ded- icated solely to the United States. Hetero's API facilities are second to none and have the capacity to produce over 50 billion oral doses of medicine annually. Through strategic "tech-transfers" between facilities, Hetero has the capa- bility to manufacture many of its products in both India and the United States, ensuring an abun- dant inventory of the most critical molecules. At Camber, all efforts begin and end with a simple "patient-first" phi- losophy – deliver the most affordable medicines to the greatest number of peo- ple. Camber Pharmaceuticals. Ahead of the curve in quality and value. For more information, go to www .camberpharma.com, call 732.529.0430 or visit booths #1510 and #1511. SYNERGY CHC EXPANDING INTO BEAUTY, WELLNESS Synergy CHC's recent acquisition of the Per-fekt Beauty brand helps expand its presence in the beauty and wellness space. Per-fekt Beauty fills a strategic role in the beauty portfolio that includes some highly innovative brands, such as Hand MD, Sneaky Vaunt and Flat Tummy. Per-fekt is a well-established beauty brand that provides simple yet dependable beauty products for skin, eye, lip and body. The brand merges advanced skincare formulations with color while offering multi-functional products that are quick and easy to apply and long last- ing. Known as one of the leaders in "no makeup, makeup," Per-fekt offers an alternative to traditional beauty products. The Per-fekt Beauty brand can be found at various beauty retailers, including Ulta and Sephora. Another key beauty brand in Synergy's portfolio is Hand MD, the first anti-aging line developed specifically to rejuvenate and protect aging, dry hands. Studies show that most people can accu- rately tell a woman's age just by looking at her hands. One of the core products in the line is Hand MD Restorative Duo that delivers two formulations (dual applica- tion) that layer together for a synergistic, age-defying treatment that helps revital- ize and repair aging, dry hands. The anti- aging serum is applied first to deeply pen- etrate and repair the skin with a unique combination of anti-aging ingredients including Retinol and powerful peptides. The antioxidant-rich moisturizing cream is applied second and works to seal the rejuvenating serum as it nourishes the skin. Clinical studies revealed that 86 per- cent of the women in the study experienced a decrease in the appear- ance of fine lines and wrinkles while 100 percent saw signifi- cant improvement in skin hydration. The Hand MD line also includes a Daily Renewal Cream with SPF 30+, an Exfoliating Peel Cream, an Extra Moisturizing Nourishing Cream and a line of Moisturizing Hand Soaps. The brand has achieved great success on QVC and will be ready for retail in the 4th quar- ter of 2017. "Hand MD will revolutionize the anti-aging category by addressing an unmet need," said Jack Ross, Chief Executive Officer of Synergy CHC. Flat Tummy Tea is an herbal detox and cleansing tea specifically developed to reduce the bloat and sluggish feeling while helping to flatten the tummy. The brand has become a social media sensa- tion, with nearly 1.4 million Instagram followers driven primarily through influ- encer marketing. After selling exclusive- ly online, the company has decided to bring the Flat Tummy Tea brand to retail beginning in the 4th quarter of 2017. Following the social media success of Flat Tummy Tea is Sneaky Vaunt, a breakthrough push-up bra that is strapless, backless and stick- on, providing for maximum cleavage. In only four months, the brand is on pace to achieve 400K followers on Instagram. "We have been able to leverage our pro- prietary platform called 'The Synergy Effect' to drive these brands via social media influencers and digital marketing to accelerate and scale awareness quick- ly. We call this 'The New Digital' and will apply it across all our brands," explained Ross. For more information, visit booth #1449. Sales inquiries should contact Al Baumeler at 561.383.1102 or via email at al@synergychc.com. NATROL: OWN YOUR HEALTH Natrol ® is the No. 1 melatonin and 5- HTP brand in America. Natrol's mela- tonin products help consumers fall asleep faster, stay asleep longer and wake up feeling refreshed. They are available in several popular forms, including gum- mies, tasty fast dissolve tablets, time release tablets and liquids. 5-HTP helps consumers achieve a more positive out- look and promotes calmness by naturally increasing the body's serotonin levels. All of Natrol's melatonin and 5-HTP products are 100 percent drug-free. Cognium is a new Natrol product that is helping to grow the brain health category. Cognium is the only brain health supplement with a clinically-test- ed ingredient backed by nine human clin- icals. These studies show statistically- significant improvements in memory and cognition. A national advertising cam- paign, including television, radio, print and digital, is educating consumers about this unique product. Natrol has also been establishing a bold position in the category with its "OWN YOUR HEALTH" focus. Research has shown that consumers struggle with balancing the pressures of a busy life while seeking ways to manage their health on their own, and in response, Natrol has recently introduced the Natrol Advanced line. Natrol has been introducing high-quality formulas with a difference, such as Advanced Sleep – Melatonin+5HTP, a triple-action sleep formu- la developed to overcome the most common sleep concerns. Formulated in a unique, bi-layer tablet, it releases an initial burst of 5-HTP and melatonin to help you calm the mind and fall asleep faster, followed by a con- trolled-release of melatonin to help you stay asleep through the night. A second addition to the Natrol Advanced line is Advanced Joint Mobility – Extra Strength Turmeric, which supports a nor- mal healthy inflammation response as well as cellular, heart and joint health. This product features a proprietary form of curcumin that has been clinically shown to increase absorption of curcumi- noids 46 times over 95 percent standardized cur- cumin. Another exciting product is Advanced Beauty – Skin Hair & Nails, a powerful beauty formula containing clinical-strength lutein, and offering incredible value, requiring just one capsule per day. Natrol LLC has been a leading man- ufacturer of vitamins and supplements for more than 36 years, distributing prod- ucts nationally as well as internationally in more than 50 countries. All of its high- quality products are NSF-certified. Visit Natrol at booth #3345. For more information, go to www.natrol.com. CURAD: WHEN LIFE NEEDS ADVANCED HEALING The CURAD ® retail brand from Medline has been known and trusted in North America for quality products since its inception in 1951. Today, the company continues to offer innovative solutions to help consumers feel and heal their best. Now, Medline is proud to announce CURAD products are now available at a variety of national drug, club, mass mer- chandise and food store locations. This is another important step forward as the company broadens its retail presence with advanced options that appeal to cus- tomers both inside the healthcare setting and at home. In addition, Medline has just launched its new, solution-driven and user-friendly CURAD website, which showcases its broad portfolio of prod- ucts, including the company's newest innovations: Truly Ouchless! ® – Flex fabric and plas- tic bandages hold tight and let go easy. Soothe & Cool™ – Instant cooling technology cools on contact. QuickStop!™ – Bandages treated to help stop minor bleeding fast. Germ Shield™ Antimicrobial Wound Gel – Effectively kills bacteria, fungus and yeast. SoothePlus™ – Gauze and pads with the natural, soothing, odor-fighting properties of ARM & HAMMER™ bak- ing soda infused in the products. Not every wound is the same, and with these new CURAD products, they don't have to be treated that way. Look to CURAD for advanced, hospital- to-home solutions to help provide first aid targeted to specific types of injuries. For more information, go to www.curad.com, www.facebook .com/curadbrand or www.twitter .com/curad (@Curad).